How to Optimize your Ecommerce Website in an Hour

How To Optimize Your Ecommerce Website In An Hour
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If the word optimize is not very clear to you, then let us begin by saying that improving the overall design and the effectiveness of your website involves optimization of your Ecommerce website.

This is imperative, given a large number of corporate websites that are operational in the market in the current times. Going by the rules of competition, each and every company or business organization is trying their level best so that they can make their websites the most interactive and effective. Doing so can elevate the overall performance of their business.

Optimize Your E-Commerce Site For Improved User Experience And Blazing Speed

The very first question and concern that must be borne in mind while optimizing your website is what must be the key criteria that is going to be guiding your agenda.

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In simple words, your website is meant for your customers. Naturally, all the improvements and the optimizations must be brought about from the point of view of requirements and the experiences of the customers.

While you do make changes in the designs of your website to bring about best optimizations, you must pay attention to the nature of your customers—the ratio of them using the mobile as compared to the ones using their desktop.

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The total speed of the website is important and the second most imperative aspect. A dual focus on these points will help you optimize your website best even in a short tenure of just an hour.

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Evaluate Your User/Customer

In the current times, there are two categories of website viewers—the one visits it on mobiles and the other that uses it on desktops. Interestingly the characteristics of both these viewers happen to be different from each other. This is a fact that is realized and understood by a large number of corporations such as Dominos. This is why Dominos has created dual websites, both for desktop users and ones for mobile users.

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The style, designs and the patterns of both the websites are different and styled as per the psychological needs of the customers. However, this is a project type that requires a large investment.

If the cost factor is a problem then you can opt for interactive and responsive designs for your websites. This is one of the best ways through which you can attract a larger amount of traffic for your websites. Again this is a type of website design that can attract prospective customers and clients and a larger number of customers can be transformed into loyal patrons.

However, a responsive and iterative website is an adventurous idea. This is a sort of design where one can bring a lot of innovative variations. However one of the major setbacks in such designs of websites is speed. Designers to optimize must work on the technical aspects so that the interactive and responsive websites are not slowed down in any way.

Some Elemental Aspects For Optimizing Your ECommerce Site

In order to optimize your Ecommerce site please keep in mind the following points:

  • The design of your website has to be clean and simple. Keep the annoying ads and popup as low as possible as they happen to tax the patience of the customers.
  • It is imperative that the search functions of the site have to be well developed. In case your customers are looking for something specific then they must have the option to at least look for the items. This gives your customers a sense of power.
  • Please provide good resolution photographs of the products of your company. This is one of the elemental ways through which you can attract and educate your customers better. Once your customers get a good idea of the products that are there in your kitty, you can expect greater conversions.
  • Help the customers as best as possible! One of the biggest concerns of shopping over E-commerce platforms is the aspect of tracking the situation of the order. This is why you must incorporate a transparent tracking system on your website.
  • You must also pay a good amount of attention to SEO. Good Ecommerce website builders like Shopify will help you to incorporate this aspect into your website.
  • Avoid unnecessary weight on your website page to optimise. This can help the users to have a better overall experience while navigating the site.

Shopify is one of the best ecommerce website builders in the market today. You can use the wide range of tools that are available from Shopify to build your website.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How to Optimize your Ecommerce Website in an Hour was written by Paschal Okafor. The article was last modified: May 9th, 2018
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