Websites have come a long way from the atrocious designs of the 90s. It’s amazing how quickly an entire industry of internet marketing has taken off in just a few short decades.
Unfortunately, it can be overwhelming too.
There are tons of things businesses should be doing on a day-to-day basis, and keeping up with all the latest internet trends can feel impossible. That’s no excuse for maintaining a dinosaur website that doesn’t attract or keep visitors!
Enhance your bottom line, and bring your web presence into the 21st Century with these five tips.
Build an App
Apps have taken over the world. Unfortunately, many businesses make the mistake of thinking that apps are only for large companies and social media platforms. Nothing could be further from the truth.
Every business can benefit from creating an app. It’s a great way to expose customers and clients to your logo on a daily basis, and you can even send notifications directly to their phone, as long as they have notifications enabled.
Building an app doesn’t have to be hard either. Companies like BuildFire make it easy to build an app, then manage it yourself.
Think building an app is the same as a mobile website? Think again. They are two very different things that require your attention if you want a modern website that appeals to the masses.
The majority of people searching the internet today are searching on a mobile device. They haven’t downloaded an app—they are simply searching for a website using a smartphone or tablet.
If your website isn’t designed for these users, you’re going to lose them before they click on anything.
Fortunately, most website design platforms enable you to create a mobile version of your website quickly and easily. Some do it for you automatically. The best way to see if your website is mobile-friendly is to use your cell phone to view it, then make any necessary changes.
Create a Landing Page
A landing page is a pop-up that requires the person visiting a site to take action. They literally have to click something in order to continue to the website. They are relatively easy to create, and they offer businesses with many benefits that include:
- Increasing conversions
- Collecting data and insights on visitor behavior
- Improving paid search campaigns
- Improving brand awareness
They can be used to get visitors to download something, but they are a great way to get people to sign up for email newsletters.
Make It Easy to Sign up for an Email Newsletter
A landing page is a great way to stay in direct contact with your customer base without relying on a third party, like Facebook.
Using a landing page, which was mentioned earlier, is an easy way to get people to sign up for an email newsletter, but it isn’t the only way. Create a space on the right-hand side of your website that allows visitors to sign up for your email newsletter, no matter what page they are on.
The quality of that email newsletter matters. That’s where professional mail services, like MailChimp, come in. They allow you to craft professional, effective newsletters that are scheduled to be sent, saving you time. You just have to make sure you include content in that newsletter that people actually want to read!
An easy way to include valuable content is to include coupons or discounts in your email newsletters. Providing insider information and blog updates are also great ways to create outstanding content for your newsletter.
Add Social Media Buttons to Your Site
Don’t forget about social media! You want to make it as easy as possible for people to connect with you their way. For some, that means connecting on social media when they don’t feel comfortable contacting you directly or signing up for an email newsletter.
That means you have to maintain social media websites, but it also means uploading buttons to your site so people can connect with you easily. A button means they don’t have to go to a platform like Facebook and search for your company. They can simply click on the Facebook icon on your website!
Websites are evolving. They look nothing like they did just a few years ago, and you can bet that they will look different a few years from now. Make sure you don’t fall behind with these tips and you can improve how you communicate with customers and clients on the web now and in the future.