Growth of Digital Marketing Industry in India

Digital Marketing Industry
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Marketing always had a huge impact on the corporate world. India, as one of the fastest growing economies of the 21st century, has a very significant role to play in the world economy. For progression, it’s absolutely necessary for us to focus on the one most important aspect of today’s economic foundation that is, digital marketing. But to understand how to take benefit of it, we need to first know all about its composition.

Mobile Marketing:

Mobile is a fundamental necessity of human life today. From our contacts to our business details, everything is stored inside this tiny device. It has such a huge potential for human progress, that, it has become an industry in itself, and mobile is what keeps the world connected through social media and other interactive platforms.

Hence, it comes as no one’s surprise that this way of marketing is cheap, and an easy way of reaching masses and advertising. Mobile marketing is, and will always be a superior form of influencing the heavy population using the net.

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Video Marketing:

Internet and the digital world are a huge platform, and social media is not its only component. There are other ways for your reach to broaden and one such way is video marketing.

It can be in the form of ads, small clips with interesting stories between blogs or even as an advertisement voucher.

Video marketing is another way for passive digital marketing and creating slow, but steady influence in the market, especially in India where YouTube and other streaming platforms have gained such immense popularity.

Email and SEO Marketing:

Email Marketing  is again something which is a mass need when everything is slowly shifting to digital format. The most convenient feature of the mail advertising is that you can send a large amount of information and for free.

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The information can also be on any topic and is easily portable. You can even target specific users using this service which makes the marketing process much easier.

Search Engine Optimisation is another advantageous field for you to browse through. As Indians first instinct is to look up the information over the net, this can make your business more approachable and easier to find by the masses.

Many digital marketing institutes in pune offer Email and SEO marketing course to boost your career .

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Advertising Sites / Platforms

India is rich in diversity, and the same can be said about the ways of advertisement in the online market. There are several advertisement platforms you can try to make your business more approachable digitally. Some famous ones comprise Webchutney, Pinstorm, and OBSERVE.

However, there are also a number of international platforms which are quite prominent in India. Quora, Reddit, and Wikipedia are to name some of them.

It is best to employ these while you are at it and increase your advertisement range. While selecting, you need to consider the demography of India you are targeting, and the usage of the site in the area.

Digital marketing has its talons in almost every successful business domain in India and is the most convenient way to reach the Indian Population.

Read More:

  1. What is Social Media Marketing
  2. The Importance of Social Media For CEOs
  3. What is Affiliate Marketing


Paschal Okafor is NaijaTechGuide Team Lead. The article Growth of Digital Marketing Industry in India was written by Manoar Molla. The article was last modified: February 16th, 2020

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