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What is Social Media Marketing? – Everything you need to know

What is Social Media Marketing? – Everything you need to know
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The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information and for businesses, given a new face to marketing. Word of mouth referrals have now been replaced by affiliate campaigns, and traditional marketing takes a second place to online marketing. Speaking of online marketing, of the many ways that can come in, social media marketing seems to be the new craze.

Like many others, I believe you must have heard about social media marketing at one time or the other. Like many people too, I know you have a lot of questions about it. How does social media drive sales and impact my business? How would purposing a sales campaign to go through social media help my business? In fact, what is social media marketing in the first place?

What is Social Media Marketing

You must have been looking for one Harvard-style definition, but you won’t get that here. Unless someone wants to intentionally make the whole concept difficult to grab for you, it is not something to fly out of your seat for.

In short, social media marketing can be defined to mean the process of marketing (either yourself, your product or your brand) through any of the popular social media outlets available. That includes all of Facebook, YouTube, Instagram, Twitter and so much more.

Why do I Need Social Media Marketing?

You already have a good email campaign set up, you have some awesome affiliate campaigns in the bag and your advertisement game is top notch. Why would you add to that list by going the way of social media, right? Wrong!

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Social media is the single largest community on the internet. Unlike websites and blogs, social media is like the ‘world’ of the internet, where there are actual people always interacting in the ‘community.’

That being said, consider the number of people that use social media. In Nigeria alone, NCC reports that about 91 million people use the internet. Compare those figures with the number of people your current marketing campaigns are reaching, and see if you would be asking the initial questions any longer.

How Social Media Marketing Can Help Your Business

Now that you have known what social media marketing is, and recognised that you need it, it’s time to see how it helps you. It’s all just talk and figures until we can figure out how this concept can work to your advantage. Some of those advantages you stand to enjoy are, but not limited to:

  • Increment in website traffic
  • Increment in the conversion rates of your website
  • Improvement of brand image and awareness
  • Enhanced communication with the target audience
  • Development of trust with the target audience who will see the human side of the brand

How to Get Started with Social Media Marketing

You have undoubtedly seen things from the point of view I’m trying to promote. Like a good businessman with an eye for progressive methods, I know you will be interested in starting out.

For now, though, this is where I will stop the narrative. Watch this space for exclusive tips on how to start a killer social marketing campaign to drive your brand to the next level. Till then, lets hear what you think, your opinions and ideas in the comments section.

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Paschal Okafor is NaijaTechGuide Team Lead. The article What is Social Media Marketing? – Everything you need to know was written by Owolabi Olanrewaju. The article was last modified: January 17th, 2018
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