A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with. Here's the truth: offering numerous choices to your customers can get them stuck in decision-making, thereby leaving them with the option of not taking any action at all. To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looking good to looking great to keep your website visitors. Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on...

You need the best marketing automation software to scale your business fast and convert more leads to customers. Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process and target each segment with messages that drive the results you want for your business, and you measure the effectiveness of your marketing campaign. These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers. Marketing automation tools cover a wide range...

Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle. It’s even more challenging for B2Bs, whose future depends on the will of entire organizations. After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...

Many Outlook users at times ask the question whether it is possible to recover emails that are deleted from their Outlook mailbox. Well, the answer is yes. You can recover all your deleted emails, whether you have lost them due to emptying the ‘Deleted Items’ folder of your Outlook, or hard deleted them from any Outlook mailbox folder! In this article, we discuss how to recover deleted emails in Outlook. For Exchange Outlook users who want to recover deleted emails from the ‘Deleted Items’ folder of their Outlook mailbox, it is the ‘Outlook Dumpster’. The Outlook dumpster is a place...

Have you just received an email congratulating you for winning a lottery or urging you to update your ATM or banking details? Be careful, it is an internet 419 / phishing scam e-mail. Free online e-mail services like Yahoo Mail, Gmail, and Hotmail have been working to protect us from scam emails, but the phishers seem to come up with new ways to beat the filtration system. Scam e-mails seem to beat Yahoo Mail more than other email platforms. Here you find some security tips on protecting yourself from scam e-mails on Yahoo Mail and other e-mail platforms. Scam e-mails are...

As everyone knows, backup is a process that plays a major role in the case of any disaster in the application or system. A backup file maintains a copy of the data files on a local system and works as a disaster recovery plan. Although, taking a backup is badly ignored by the users. And, at the time of data corruption, users are unable to recover the files and become depressed. The same condition arises in Lotus Notes application, the users forget to take a backup and leads to data loss situations. Notes is a very notable email client used by...

An email backup service is what you call a secondary email data storage for your emails. If your email server ever goes down, the email backup server will store all your incoming emails and send them to you when your email server is back online. An email backup service is important for companies as it secures one of the most important things that you use, and that is your email. Every email account can experience unexpected incidents such as: Viruses Power outages Email hack Hard drive issues and many more problems. To make sure that your business can run smoothly even after encountering...

Open MBOX files 100% free of cost to read MBOX files information via using a third party software which supports MBOX files of Mozilla Thunderbird, Apple Mail, Google Takeout, Horde Mail, Opera Mail, etc. How to Open MBOX Files Free? If you are one of them who are looking for a reasonable solution to open MBOX files, which are exported from various email clients, for example, Mozilla Thunderbird, Apple Mail (Mac Mail), Google Takeout, Horde Mail, Opera Mail, etc. then you can stop your search now because in this blog post I am going to describe the detailed information for solving...

Do you want to increase customer loyalty by creating win-win offers after a purchase in your store? Then choose a tactic that will make every customer happy – use the Shopify email notifications for upselling app. The software is designed to boost the lifetime value of existing customers with the help of automated emails. The upselling app will create personalized email notifications for each customer who made a purchase on your Shopify storefront. Shopify email notifications: refine your marketing plans with a powerful app from SpurIT Upselling brings you much closer to your customers. It is a way to enhance the latest purchase...

One compelling bonus you get when you register a domain name with GoDaddy is that you are given one free email account. This means you can start sending out emails from your personalised email account without extra cost. This is a great plus for small businesses. This offer is no longer available. Personalised email account A personalised email account gives you more credibility online. Instead of having a @gmail.com and @yahoo.com email account, you can get a personalised @domainname.com. A personalised email address with your business name (or domain name) on it looks more professional and will be taken more seriously than...

The number of global email users is expected to reach 4.9 billion by 2028. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobile. If you believe that...

Talohost is one of the best affordable hosting service providers in Nigeria. The company offers a wide range of services to enable you to build your own website easily. With the company's cost-effective hosting, domain name registration, and web design solutions, you can start a blog, create an e-commerce store, design a website for your business, or create a forum. Their biggest selling point is the affordability of their plans, and you get to pay in Naira, so you don't have to worry about Forex restrictions. The company also offers some of the cheapest rates for .ng, .com.ng, and other...

Social Media Marketing strategies should be implemented for successful and productive web-based marketing campaigns. After some detailed research, I am recommending some of the best SMM strategies for the year 2026. Implement them in your marketing campaigns for success in 2026. Future SMM Strategies: 1. Sharing exciting Instagram stories: Instagram stories can be made viral by means of speedy sharing, and this is the latest strategy of popularizing brands. In this way, a great B2B or B2C connection can be maintained, and that too in the long run. 2. Hiring Social Media Influencers: Without hiring social-media influencers, influencer marketing cannot be conducted smoothly and...

In a world where online marketing takes so many evolving forms, there is one thing that has never changed: the effectiveness of a well-crafted marketing email. The problem is that so few marketers ever learn how to differentiate between the various kinds of marketing emails. Your approach must match the target audience. Miss the mark, and your message becomes nothing more than a negative statistic in your metrics. What Is Outreach Email? The term outreach email refers to email campaigns that are designed to get the attention of specific people within an organisation. In most cases, that includes people like CEOs and managers,...

Growing as an online business requires consistent engagement with your subscribers. They must be updated about all the marketing steps you are taking, which can be of their benefit. One of the best forms of online engagement is through email. No matter how much one raves about how E-Mails might have lost their mojo to social media, it is quite obviously untrue, as all the social platforms require E-Mail verification as a necessity. However, when you have a mailing list as a business owner, it tends to accumulate a bunch of junk over time. This is why you need DeBounce as...

We are living in an era where email is considered one of the most important ways of communication. Most of our work and personal correspondence goes through email. Therefore, it becomes crucial to keep our mailboxes clean in order to stay productive at work and in life. A messy mailbox can distract a lot when you need to find important messages in a short time. However, it may not be as easy as it sounds. These days, almost everyone has an active digital life, and most often, we use our work email account to sign up for various shopping websites,...

Managing your emails manually might make sense if you have a small number of subscribers or if you only send newsletters sporadically. However, it can prove counterproductive as your marketing campaigns scale. That's when email automation tools come in to save you time and effort. However, email automation is not the same as sending automated, generic messages. Instead, it’s a powerful tool that helps marketers engage their audience even more. Automated emails drive conversions 1 out of 3 times. In the case of welcome and cart abandonment emails, the percentage is even higher, with 50% of subscribers who click on a...

Email burst sending is a convenient solution for contacting many people. It allows you to automate the preparation of messages, manage contacts, and lead the communication. Earlier, this process required significant human resources, time, and costs. Modern services offer the same job simplified with convenient templates, contact list moderation, and tools for audience segmentation. It makes them perfect for both small businesses and large companies. Create personalized messages, moderate contact lists, and perform actions for any audience. Mass email platforms offer a variety of convenient features. Still, there is no magic wand here. To ensure successful email delivery, follow basic recommendations....

The world is literally at that point where any business serious about growth, making profits, and keeping up with the competition from rivals is online. Digital is the new growth currency for businesses. However, going digital may be somewhat confusing and tiring as there are so many digital channels to get it done. Of those channels, social media and email are the top contenders, and marketers are almost always constantly torn between which is best, which is more effective, which is more appropriate for businesses, which yields more returns, and so many other arguments. While many believe Email is king, many...

As someone who owns, runs, or manages a (big or small) business, the goal every now and then usually revolves around reaching as many people as possible, attracting new customers (while servicing the old ones), outdoing competitors, making more profit, etc. Email marketing is a great way to discover new leads and nurture existing ones. To achieve this, a lot of effort has to be put into getting the business or brand in the eyes (and heart) of as many people as possible. Businesses can be promoted and marketed in a number of ways, especially digitally: Social Media Marketing, Email marketing,...

So much has been said about email marketing that one might argue if there is anything left to discuss. Everyone knows that email remains the single most popular service in terms of instant communication, and everyone can conclude the potential the audience holds in terms of increasing the number of customers. Curiously enough, an astonishingly high percentage of businesses don’t seem to fully comprehend the value of email in marketing. Although almost all of them send newsletters, the potential hidden behind sending other types of messages remains untapped. Start your email marketing with Constant Contact and GetResponse, and you get a...

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successful tactics. You will get a clear idea as to what works and what does not - this is how you can develop your mind. Start your email marketing with Constant Contact and GetResponse, and you get a 14-day free trial. Fortunately, there are agencies that can help you with your work. However, we are...

In our Email Marketing for Beginners, we listed a couple of basic steps, do's, why's, and what's about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing platforms you can consider in 2026. The importance of choosing the right email marketing platform or provider cannot be overstated. I mean, there are a ton of them out there, and...

If you are reading this, you probably are familiar with the concepts of email marketing. Yeah? Well, if you aren't, help yourself out with an Email Marketing intro. Now, back to the crux of the matter. As a small business, you probably want to stack up as many customers/clients as possible…and you have heard that Email can help you achieve that. Or that Email is way more effective than the social media campaigns you currently run for your business. Well, while that might be true, you may end up frustrated when your Email marketing strategy doesn’t yield the expected results...

Communicating with clients, customers, and targets has proven to be an effective way of growing your business size, customer base, and increasing sales and profit, even more than social media. In fact, you can use Email marketing to achieve almost anything you set out to use it for in your business. However, marketing via Email will yield the right result only if done the right way. Start your email marketing with Constant Contact or GetResponse, and you get a 14-day free trial. There are many components that make email marketing successful: choice of strategy, choice of service provider, subject line, and a couple...

Email marketing is a very effective channel through which you can take your business to the next level. In fact, you should know that many businesses have reported higher customer turnover, acquisition, engagement, and ultimately, improved sales from Email marketing than other methods of digital communication. To back this up, I have some stats here from Marketo, a leading marketing (automation) firm: 7 in 10 people use coupons, discounts, and information from a marketing Email in a week A huge chunk of customers (74% of them) actually prefer Email as a means of commercial communications than any other channel ...

Have you ever wondered how many email messages one receives in his/her inbox in a day? We can’t imagine, right? And by the way, do you read all the emails that come to your inbox? Also, what makes you open those emails? You should ask these types of questions of yourself in order to stand out from the crowd. Most of us never try to understand the essence of Email Marketing. What we do is, we just start promoting our products and services through it without having an idea of what our customers need. You need to understand first that Email...

As an individual establishing their business online, you do all it takes to increase your sales. You create a website, a distinctive logo, and even set up a company blog to generate more leads. However, sales are still low, and the simple thought of not achieving your marketing goals can make you lose sleep at night. You know something is missing from your efforts, but you are unsure of what it is. If you are also looking for help in turning prospects into actual customers, then this guide is for you. Here, we share how you can use the power of...

No matter how cliché it sounds, “Email marketing is the King” for online entrepreneurs. There is a huge focus on it, and it is considered a heavy hitter in the online shopping world. To clear the air, “ Email marketing is not dead”. Instead, it is one of the strongest drivers of ROI. An email should be a piece of strategy that will increase your chances of standing out among the competition. It helps in creating a productive experience irrespective of the purchase. Let’s have a clearer idea by understanding the scenario below: A few days back, I bumped into an old relative...

The main aim of a company’s marketing division is to ensure that customers are aware of what it has to offer. In such cases, they tend to advertise on any possible platform. The conventional methods of marketing, which include advertising on television, displaying ads on billboards, pamphlets, and broadcasting screens, are efficient and get companies a good response. However, there is another platform that many companies have ignored, and this has caused them to face losses. The online email campaigns are the platform we are talking about. In the modern era, communication, along with advertising of products and services, is openly done...

Email isn’t going anywhere, but the rules of winning in the inbox are changing fast. Email marketing with tools like GetResponse and Constant Contact has managed to remain alive and relevant by adapting to customer needs. In 2026, three trends will shape almost every successful email campaign.  So, without further ado, let me present to you the top email marketing trends for 2026: 1. Personalization and Segmentation Personalization is everywhere when it comes to emails and email marketing. It is no doubt one of the leading email marketing trends. And this may have been a thing for a while now, but in 2026,...

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use them carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return, which is quite impressive. Now, email marketing can be complex sometimes, which ultimately leads to reduced open and click-through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing. Do you feel that you are doing everything...

Constant Contact is offering great deals on its state-of-the-art internet marketing tools this Black Friday. It is not even November yet, but Contact Contact already has mouthwatering deals live for Black Friday. Get 30% off a 4-month subscription to any of the plans of the email marketing tool in Constant Contact Black Friday 2025 Deals. Claim Deal Here Last year, there were three rounds of sales running from pre-Thanksgiving, Black Friday / Small Business Saturday, and Cyber Monday, but this year, the company is starting very early. Here you will find the dates for the Constant Constant Black Friday deals. The deals...

It is an undeniable fact that there is strong competition in the world when it comes to marketing. There are new brands and new companies opening up every day, and all of them struggle hard to create brand awareness. People use all the possible tactics and techniques in order to market their brand to a wider extent. The most common and effective technique they use is the outreach service, like the iNet Ventures. These services really help in marketing a brand, and they are trending at the moment. The reason that you are reading this article is probably that you...

As new digital marketing techniques arise and mature, promotional emails remain one of the marketer’s most reliable instruments. In this article, we’ll share solutions to common problems with email campaigns. Aside from these, you are welcome to make use of helpful practical recommendations that will enable you to craft more efficient campaigns at a lower cost. Data Is the Key Whichever choices you make when it comes to marketing your goods and services, make sure they are data-driven. In the context of email marketing, Unisender email analytics is an immensely powerful set of tools that you can use to inform your decisions...

Apple gift cards are popular everywhere, and Nigeria is no exception. They’re easy to get, easy to use, and more importantly, easy to sell. In many cases, turning an Apple gift card into cash simply makes more sense than keeping it for apps or subscriptions. Once you decide to sell, the next challenge quickly shows up: which is the best app top sell Apple gift cards in Nigeria? There are tons of gift card trading apps out there, all claiming to offer the best rates, fastest payouts, and smoothest experience. But in reality, not all of them deliver the same...

The Christmas season is here again. Christmas is a season for sharing and a season of love and hope. Christmas is a period of gift exchange. It is a period when families come together to catch up on lost time. As a result, shopping is very intensive during Christmas. This page is intended to provide useful information to make your Christmas shopping stress-free. Since we know you would like to give your loved ones your best this Christmas, we have provided links to pages where you can find the contact information of shops where you can buy genuine products. Our...

Find tips on what to buy this Christmas. We will focus on technology gadgets, so do not expect a Gucci bag or a designer's suit on our list. Reduce your energy spending this Christmas with energy-efficient LED Lights Saving money on energy is a very important issue today. With the deployment of energy prepayment meters in Nigeria and increased tariff costs, especially for consumers in Band-A, energy consumers are now looking for ways to reduce their electric bills. One way of reducing your energy bills this Christmas is to change all your light points to electronic energy-saving LED lamps. This Christmas provides...

Sometimes a bouquet is more than just a beautiful gift; it’s an emotion wrapped in petals. But for that emotion to truly reach the heart, beauty alone isn’t enough. Words are what make a moment unforgettable. Birthday flowers already make an impression, but the gift becomes deeply personal when paired with a heartfelt message. The key is to find sincere words that reflect your feelings and stay in the memory. A touching greeting isn’t a formality; it’s a chance to connect soul to soul. Below are tips and examples to help you choose the right words and make someone’s day special. How...

Even well-considered budget planning can fizzle due to unforeseen or urgent expenses. There are many situations requiring extra costs: visiting the dentist, breaking down household equipment, or the opportunity to pick a new outfit on sale. To address current issues, take into account several ideas, from using the payday loan app to side jobs. Apply for Payday Loans These short-term credits help you quickly get a small amount of money for immediate purposes. Usually, customers should repay such loans from their next salary. The borrowing terms frequently include the following: The maximum loan limit is about $5,000. Lack of lasting credit...

Amazon Kindle Paperwhite is a decent upgrade for those who desire more than what the entry-level Kindle reader has to offer. The latest, third-generation Paperwhite comes with a sharper HD touchscreen and integrated front light to offer a more enjoyable reading experience than possible on its budget sibling. Where to Buy Kindle Paperwhite Reader Amazon.com - View Offer Build and Display The latest Amazon Kindle Paperwhite looks a lot like its predecessor, showing off a plastic body. The biggest difference from the previous-generation Kindle Paperwhite is the screen. This new one sports a sharper 6-inch E Ink Carta display with twice the pixels of...

Find tips on what to buy at the Amazon online store this Christmas. Amazon.com provides a unique shopping experience for your Christmas shopping. Find Christmas gift ideas, toys, and shopping ideas. At Amazon, you can read detailed product descriptions and customer reviews of any product that interests you. These product descriptions and reviews can come in handy in your Christmas shopping. Visit Amazon's holiday shopping list for hot Toys, Electronics, and Video games for everyone in the family, from Toddlers to big kids. For the Christmas Toys list, click here Find everything you need this Christmas at the Amazon Christmas corner....

Looking for consumer financing for your household appliances this Christmas season in Nigeria? FirstBank Nigeria is now offering you loan financing for home appliances like Plasma TVs, LCD TVs, SlimFit TVs, home theatre systems, refrigerators, air conditioners, microwave ovens, and so on. Loans for the purchase will be paid back in 12 monthly instalments. There are no hidden charges or interest; simply pay the monthly instalment for the gadget or gadgets you choose. Minimum purchase amount is N100,000. If, for any reason, the gadget you want to buy is less than N100,000, you will have to buy two or more...

With just 10% down payment, you can drive home select Mitsubishi nameplates this Christmas season via UBA auto finance. The remaining 90% is paid over a 60-month (five-year) period. That is not all; you also get a free LCD TV or a water purifier as a gift. Mitsubishi models covered in this offer are the Mitsubishi Pajero, Mitsubishi Outlander, and Mitsubishi Lancer EX 2L. The offer details include: Mitsubishi Pajero N650,000 down payment Free Daewoo 42-inch LCD TV worth N250,000 Free registration Free service for one year or first 10,000km Free tracking device 50% discount on insurance premium NB: Prices will...

Buy qualifying Samsung home appliances from authorised Samsung dealers this Christmas season and receive a gift instantly, no raffle draws. That is what the deal is in the Samsung festival of gifts. You get your gifts once you buy from any authorised Samsung dealer. Get an instant gift once you purchase any of these Samsung products. The gift that goes with each item is shown in brackets: Samsung Side by Side Refrigerator (Microwave oven) Samsung 1-door Refrigerator (Electric Iron) Samsung 2-door Refrigerator (mobile phone) Samsung Washing machine (Electric Iron) Samsung 29-inch (wall clock) Samsung 42-inch Plasma TV (Samsung HT-Z120 Home...

Christmas is a few days away. If you have missed some of our posts on Christmas, you will find them all here. You will find links to our Christmas shopping tips and gift tips. You can also find some Christmas season promos and offers on Nigeria Technology Guide. DSTV Special Christmas deals: Receive up to 70 exciting TV channels in your home this Christmas. DSTV offers great deals as low as N24,900 for the DSTV Family plan. You can get a fully installed DSTV system with a three-month subscription. Amazon Christmas shopping tips Amazon.com is a leading online store with lots...

Win great prizes for buying Nokia mobile phones this Christmas season. Buy a number of selected Nokia mobile phones from an authorized Nokia partner retailer and get a raffle ticket instantly. Draws will be held every fortnight, where lots of fantastic prizes will be won, including a grand prize of a Toyota RAV4. Fill in your name, phone number, and IMEI of your new Nokia phone and submit at the designated redemption points. Nokia mobile devices that qualify for a raffle ticket in the Nokia Christmas Promo are: Nokia 2330 Nokia 2700 Nokia 5030 Nokia 5130 Nokia 5530 Nokia 6303 Nokia...

Buy your Samsung home appliances with ease this Christmas season from Sims Nigeria Ltd. This season, you can buy a Samsung product now and pay later. This Christmas, you can own any Samsung home appliance of your choice and pay over 12 monthly installments, no hidden charges, no down payment. Financing is provided by FirstBank. Here are some top phones from NaijaTechGuide: the Samsung Galaxy S22 Ultra, the iPhone 13 Pro Max, the Umidigi Power 7 Max, and the Infinix Note 12 VIP. How it works Visit any Sims/FirstBank outlet near you Select your Samsung product and collect a proforma invoice Present your proforma invoice at...

Airflow is offering you a great deal this Christmas. Buy three Airflow air conditioners and get one free. No raffle draw, just buy three Airflow air conditioners and get one free instantly. Hurry, as this offer is valid while stocks are available. If you are planning on cooling for your new house or office complex, this is a great offer for you. Airflow air conditioners are fully tropicalised, come with high-performance compressors, are assembled in Nigeria, run on ozone-friendly refrigerant gas, and are durable and rugged. Read more about Airflow Air conditioners Buy any three of these Airflow air conditioners and...

You can become a millionaire this Christmas season with just N50; that is the promise Zain is making to its loyal subscribers this Christmas through its Zain Naira Rain promo. Qualify for daily draws by using credit worth at least N50 on any given day. N1,000,000 will be won each day till the end of the Christmas promo. One lucky Zain Subscriber will win N10,000,000 at the end of the promo. The Zain Naira Rain promo ends on 7th January. The Zain Naira Rain gives you a chance of being rewarded for using your Zain line this Christmas. Whether it is...