You are not alone if you are making awesome content, and the number of YouTube views is not increasing. By 2026, competition on YouTube will be intense despite the fact that millions of videos are uploaded daily. Being an icon goes beyond being creative; this needs clever visibility tactics that do not oppose the algorithm. The good news? The safe way to get more YouTube views is to use organic growth strategies with reputable digital growth products, such as FBPostLikes, which is a trusted service that assists creators and brands to grow without compromising their channels. Time to sink in what...

Facebook is the largest social networking site with over a billion monthly users. So, if you run a business at this time, you cannot completely ignore the phenomenon called Facebook. That is why, as part of our going online series, we have added a miniseries on Facebook Marketing and Advertising. This is because marketing on Facebook is important to any modern-day business. Every day, over 2.1 billion users log in to Facebook, millions of whom live in the same city, region, or country as your business. Being there and marketing your brand will give you access to these Facebook users. Facebook...

It is no longer news that Facebook is the leading social media site with over 2.95 billion active users. That means Facebook should be an important item in your going online strategy. If you own a business, you should have some kind of presence on Facebook or you could be missing out on the huge marketing opportunity that Facebook offers. In this article, I will be introducing you to Facebook Marketing for Businesses. Crafting a Winning Facebook Marketing Strategy After setting up your business page, the next step is to devise a marketing strategy aimed at increasing your page's visibility and...

There are so many different kinds of marketing these days, one can barely keep up. After considering the popular ones, such as digital marketing and social media marketing, as well as content marketing, location-based marketing (or Geolocation Marketing) is yet another important option to look at. I have seen a lot of marketers do location-based marketing and not know that’s what they are involved in. Other times, marketers don’t know what they are missing out on by not leveraging this approach. Being one genre of marketing that can be extended to location-based digital marketing and even location-based social media marketing, here’s...

Developing an online business is a tricky activity. For this reason, it is usually a good idea to use internet marketing services to support your online business maximally. Now let’s take a look at services you can use to boost your business growth. It is then up to you to choose the best services for your needs. Website Development Service Because you are developing an online business, you need to build a website. This will become the official website of your business and the headquarters of your business's online presence. People or visitors are able to know everything about your business through...

It’s easier than ever to set up an online presence for your business these days, as online promotions and broadcasting are easy and inexpensive when done through social media platforms. Almost all businesses have started marketing on different social media platforms. Choosing Instagram Marketing works well because it is super effective in making your goals come true within a small duration time. Making Instagram your marketing platform will help you grow your brand's awareness and generate new leads. Instagram, being a photo-based social media platform, is more than just fun. People enjoy the visuals, whether they are in the form of...

Almost every person on this planet owns a cell phone, and it is believed that by 2029, over 8 billion people will have smartphones, which is somewhat good news for advertisers and marketers out there because they will be able to target their audience through geolocation. Everyone having a smartphone means that everyone will have the geolocation feature in their phones, and this is a very big opportunity for marketers out there to target their customers. Geolocation trend became big in 2016 when Pokémon Go came out. The game basically operated with the geolocation feature on smartphones. The game was...

Using WhatsApp for marketing is something that has not crossed the minds of many digital marketers. Of all the social media outlets out there, they seem to overlook this one because it’s a chat zone. If you are one of such marketers, what you are not considering is the fact that WhatsApp has now grown to about 2.3 billion daily users. With the introduction of the new Status feature, the platform now sees no less than 1.5 billion people visit the updates tab daily. That is even more than Snapchat can boast of! Using WhatsApp for marketing purposes has started looking like...

You have probably heard about making money online with Affiliate Marketing and are wondering what it is all about and how to tap into this opportunity. Well, having been doing affiliate marketing for over 10 years, I will break it down here for your benefit. What follows is a complete guide to affiliate marketing and how you can make money from it. Let's Define Affiliate Marketing Affiliate Marketing is nothing new. It is simply referring people to buy a product or service in return for a commission from the product seller or service provider. Financial services companies, such as insurance companies, banks, and asset...

Video Marketing is one of the most popular ways of getting more attention from customers. It is suitable for any type of product or service. There is a false belief that video marketing is not as effective as compared to direct marketing with flyers, brochures, and tele-calling, which is incorrect. Are you aware that video marketing increases brand awareness and also helps to deliver the message in an impressive way? With the popularity of video marketing increasing every year, a lot of companies now use videos for fundraising, recruitment, networking, and branding. Statistics say that 50% of internet users watch videos...

If you are not visible online, you have no presence anywhere. That said, online marketing, or digital marketing, is an effective way for businesses to survive in this competitive market. Having an online presence for your business is a must if you want to succeed. However, being only visible online does not guarantee success. So, you need to be seen online to the whole world, and this is the time you need the services of an online marketing company, such as the Vancouver SEO Agency Industry Army Marketing, and the use of their Free Directory Submission Sites. Many other SEO companies have...

Videos are becoming one of the most important parts of an advertising campaign, and the bad news is that the number of marketing videos is increasing. It means that your audiences have lots of videos to enjoy, and they can disregard a video if it's not gorgeous or reliable. If you want to find software for video marketing, you can read Easy Sketch Pro 3.0 Try to build a story Therefore, when you want to convince your clients to keep watching, you should have customer testimonials in your videos. This is also important for those who want to promote their products...

Leveraging data from an event using modern technology is one way to increase return-on-investment (ROI) in Nigeria's event industry and to improve event marketing methods to yield better results. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. As an event organizer in Nigeria, you want to ensure your partners and sponsors maximize their investment in your event to achieve a reasonable return on investment (ROI). Technology, in recent times, has proven to be the best go-to for effective, efficient, and manageable data gathering for...

Sales representatives, on average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Given these statistics, one cannot underestimate the importance of learning about practical lead-generation tools. But before that, let us understand why lead generation is important for a business. Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brands’ websites. He is a probable lead. The best way to engage his attention is by popping up an...

The race of competition has no end. Everyone wants to establish superiority or supremacy in a particular area using different skills and approaches. Their foremost goal is to achieve the highest place in rankings, such that no one can outperform them. One might fear challenging all those vast, multinational companies that have already marked their place in the internet markets, as they have a stronghold on all the top keywords. Added to this, they spend a massive budget on social ads and search engines, which is definitely tough to compete with for learners. While the fact is that one doesn’t initially require...

Regardless of how B2B companies are emerging in the world, many of them still lack the expertise and approach of utilizing online marketing techniques to generate quality leads. In fact, you’ll be surprised to find out that most of them still rely on the traditional method of cold calling, a useful lead generation technique. Yes, cold calling is always helpful, but not as much as any of the inbound marketing techniques. Apart from that, many B2B marketplaces like Amazon Business, Alibaba, ExportHub, and Global Sources are also playing an essential part in helping businesses of all sizes and types by...

You don’t need an expert to tell you the vital role marketing plays in the growth of your business. All entrepreneurs operating a startup concern know the importance of this critical management function. You are probably selling high-quality products in the market at very reasonable prices. However, the members of the target audience in this environment should be aware of this fact. If this is not the case, you won’t receive the kind of rewards you expect for your hard work. You have got to remember that communication is an essential aspect of marketing. This is where SMS marketing and group...

WhatsApp is the most used messenger app in the world. WhatsApp is more popular than other social media apps like Facebook, X, and LinkedIn. The mobile chatting app WhatsApp was created in 2009 and has become very popular with 2.3 billion active users every day. Officially, WhatsApp is overtaking Facebook Messenger and is widely used in many markets for business. In the marketing industry, WhatsApp Marketing is rocking with 3 billion active users. Nowadays, everyone knows how to use WhatsApp, as we can share unlimited messages, pictures, videos, and audio messages for free, join unlimited WhatsApp groups, and keep our own...

Click-through rate is the percentage of users who clicked to open the advertised email, website, or blog among those who saw and opened the shared content. For online marketing, marketers use blogs, videos, posts, and website advertisements to understand and track customer and audience interest by measuring clicks and navigation. This interest stems from tracking audience behavior, which provides feedback for marketers. It provides them with information about user preferences (Who likes what and who does not). Marketers can reach out to those who have shown interest in your products later for a sales pitch. Therefore, online marketers need to track their...

Sales and marketing can make or break any startup. Without a great marketing strategy to bring in leads and effective sales techniques to convert those leads into actual revenue, a new business may not ever get off the ground. Here are the top 15 sales and marketing tips every startup should know. 1. Have a Clear, Formal Strategy In the hectic early stages of starting and building your business, you may be tempted to “wing it” when it comes to sales and marketing. The importance of a formalised sales and marketing strategy should not be underestimated. This will define your audience, clarify your message, help...

So you want to learn Referral Marketing? I got you covered. Today, I will talk about referral marketing and why you should do it. I will also go through the whole setup process step-by-step and give you the best practices in referral marketing. Are you ready? Let’s dive in. What is Referral Marketing? Referral Marketing is a form of marketing where you let your customers do all the hard work of referring customers to your website. This can be a simple ‘refer-a-friend’ program on your website, or affiliate marketing, where the business owner recruits affiliates to promote their products or services. In any...

Nowadays, internet marketing is a big thing. Since we stepped into the digital era, it has become extremely important for marketers to promote their business online. Internet marketing is known to have several added advantages over traditional forms of marketing, which has led most businesses to focus more on online marketing. However, since internet marketing is relatively new, many businesses are not familiar with how to go about it. Therefore, we decided to come up with some effective tips that can help you take your internet marketing to the next level. You can also read through more internet marketing strategies and other...

Blogging is one of the most widespread Internet activities, with everyone from corporate organizations down to individuals feeling compelled to keep in touch with their respective customer bases on a regular basis. If you are already blogging about a subject which is dear to you, whether that's to do with a hobby or something you are marketing, and can tell by your monthly stats this website is already keeping a decent audience engaged, the good news is you are already halfway towards being a successful affiliate marketer. Affiliate marketing is not a new business model, but it is certainly popular. Basically,...

In our Email Marketing for Beginners, we listed a couple of basic steps, do's, why's, and what's about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing platforms you can consider in 2026. The importance of choosing the right email marketing platform or provider cannot be overstated. I mean, there are a ton of them out there, and...

Too many companies are throwing themselves into lost marketing without vision and strategy, while forgetting to put in place the fundamentals as a priority. Too many companies use marketing automation tools without considering optimization or the cost of their marketing actions. It's important from the start to ask yourself the right questions, set up a marketing plan, and a good real estate marketing strategy to generate results. Faced with multiple competitors, it is important to know how to stand out with a refined strategy, which will highlight your services while offering added value to potential customers. In a single channel, for...

Do you use Facebook to promote your business? In this case, the way Facebook treats your posts can make it difficult for them to reach your subscribers with certain types of content. Facebook limits the distribution of non-paying advertising material on users' news feeds. The company identified the following three types of messages as "too promotional". Publications that only encourage you to buy a product or install an application. Publications encouraging participation in contests and draws without a real context. Publications reusing the same content as an advertisement. If you post promotional content on your Facebook page, you can expect it...

No one will deny some extra bucks without actually doing anything special. Affiliate marketing is a way for one (mainly bloggers, content creators, and online marketers) to increase their monthly income to some extent without actually doing anything extra or special. With simple linking and page directing, it is one of the easiest ways to make money. That is why it has created much buzz in the business world. There are various affiliate marketing program that claims to give away easy money.  However, the main point to ponder upon here is: Do all Affiliate marketing programs give out the same perks? All affiliate...

Internet marketing is widely accepted as the most cost-effective way to reach your target market, regardless of your business's size. How exactly does it relate to today’s context? Also called online marketing, web marketing, or digital marketing, internet marketing is the process of promoting products or services over the internet, utilising tools to drive traffic, leads, and sales. Web marketing is a pretty broad term that encompasses a variety of marketing methods - e-mail, search, social, influencer, paid media, and more. Today, web marketing is often referred to interchangeably with Content Marketing. Why is this so? Content marketing will remain relevant today and for...

When it comes to running a business, finding the right niche for your target audience is key. As a business, you should be aware of the strategies you need to follow to reach your target audience. Well, based on those strategies, a business can be easily developed without any hassles. On the other hand, we all know that most companies are seeking online marketing techniques to improve their reach. Also, it works well with most people, as we thought before. If you are planning to use online marketing, there are several platforms that will provide you with the tools you need...

YouTube is not just a video platform. It is the world’s second-largest search engine and a powerful discovery channel where content can continue to generate views, leads, and customers for years. But successful YouTube marketing is not about going viral. It is about building a repeatable system with precise positioning, searchable content, strong packaging, high retention, and regular optimization. Here are practical YouTube marketing tips you can apply whether you are a creator, a brand, or a business using YouTube to sell products and services. Start with a Clear Goal Before you start recording, you need to decide what you want to...

Future Business Academy, a new AI training platform from Belfast-based digital agency ProfileTree, has launched a free introductory course designed to help small and medium-sized businesses implement artificial intelligence tools without technical expertise or large budgets. The programme addresses a widening skills gap as AI adoption accelerates across UK industries. While enterprise companies invest heavily in AI infrastructure, most SMEs lack the resources or knowledge to take advantage of the same tools reshaping how businesses operate. Future Business Academy is a specialist AI training provider based in Belfast, Northern Ireland. The platform offers both free and premium programmes for businesses looking...

Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results. These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, and manage your team. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too. In...

Suppose a salesperson who is committed to work sends a series of fifty templated emails into an empty inbox at the beginning of the week. They are productive, and throughout the city, their opportunities are saluting an inhumane morning ritual: the mass-delete. The hard work with a single swipe disappears into the digital gulf, since it was the same as the noise in question; the brand is considered non-existent, and the quota is impossible to achieve. This is the frightening fact: it is now a death sentence to be average in your pipeline. Contemporary consumers are ruthlessly effective in sieving...

If your PC becomes slow or freezes at times, that must be because of digital clutter, clutter here is those junk files that are resting in your system, your old drivers are counted in, and those multiple apps fighting for resources in the background without you knowing. Well, you don’t need to be a computer god to fix it and get it back to stable performance; you may need a few smart PC utility tools that can take the lead and keep your PC’s performance charged. These tools will keep your computer junk-free and will improve your system’s performance. Let’s...

Getting the right gear is often harder than pulling characters. The meta changes constantly, but specific 5-star Genshin Impact weapons remain timeless choices for the Spiral Abyss. This article lists the top options to help you get the best value for your account. Knowing the hierarchy of Genshin 5-star weapons is key to saving resources. Don't waste the hard-earned Primogems from events or BuffBuff on the wrong banner. Some items are just stat sticks, while others change your team completely. Here are the best Genshin Impact weapon choices available right now. Staff of Homa The Staff of Homa is frequently called one...

SEM, or Search Engine Marketing, is the most profitable marketing approach, helping your brand attract targeted sales leads and increase ROI. It is the paid method to boost your brand visibility or website ranking in SERPs through search engine advertising, such as Google Ads, Bing Ads, Yahoo Ads, etc. SEM also has an unpaid marketing strategy, which is referred to as Organic SEO. It involves developing quality content with focused keywords, phrases, and Meta descriptions that need to be readable and relevant to the business to drive the targeted prospects.   SEM in Singapore is a compelling and expensive way of...

If you’ve invested in a mobile point of sale (POS) system, you know all about the benefits that this tool brings to your business. Using a mobile POS system, you’re able to automate and streamline inventory management, have access to real-time sales data and other analytics, along with more efficient employee management. But did you know that a mobile POS system can also improve your marketing strategy? If you’re looking to create more personalized, targeted, and successful marketing strategies, you’ve got just the tool you need. Here are 5 ways that you can leverage your mobile POS system for improved marketing. 1....

Don’t Underestimate What Data Science Can Do For Your Marketing It’s an art. It’s a science. No, it’s data science.   Fuse the disciplines of computer science, mathematics, and business, and you get data science. Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers. Use it as a powerful method to uncover elements of what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you. With data science, you...

Every business must have a strong online marketing strategy. Several tactics have been proven to be effective in helping companies improve their performance. These strategies include utilizing affiliate and associate programs, partnering with digital advertising platforms and marketplaces like Click2sell.co, Taboola, etc., using email marketing, paid pay per click ads (PPC), and others. Many companies are always on the lookout for the best digital marketing channels to promote their brands. If you are looking for new channels to market your business or brand, Pinterest is a great option. A solid Pinterest marketing strategy can increase brand awareness and sales significantly. Research...

Video Marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience. The thing is: The use of video can come with several benefits, which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it...

So you’ve recently started, your business is becoming more stable by the day, and you’re finally exploring ways to reach out to your customers in a bigger, better way. Your strategies and experiences tell you that launching a mobile application is the best way forward. After brainstorming with the most innovative app development minds, you come up with what you supposedly think is the most efficient mobile app. It brilliantly caters to the needs of your customers, is incredibly user-friendly and smooth, and has an extremely engaging and interactive interface. You’ve invested a generous amount of time, effort, and money...

If you are thinking of starting an online business, then you may have heard of marketing automation platforms that can help scale your business. One of these high-end marketing tools is Kartra. Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high...

It might get really expensive for some people to set up and maintain a website of their own. For small to medium-sized businesses, it's really important that they spend as little as they can on their company's website. There are a few providers that offer their users free web hosting services, and they are perfect if you want to save some bucks. Free web hosting comes with a few limitations, like the speed of the site, the server space, the traffic, etc., but some of this website, like 000Webhost, makes sure that only the top quality services are provided. So, to...

A good marketing tactic involves several moving parts, and the press release is one of the best. It is used to share company news and announcements. But every writer cannot be perfect in writing a press release. These are a highly important part of your marketing campaign. You can use this content to tell your organization's story, earn media coverage, and build your brand. Most of the press release distribution services do the distribution job to engage more and more clients. In this way, they can make their marketing campaign successful. How to Write a Press Release? It is quite simple and easy to...

It's no secret that social media marketing giant Twitter (now X) has made a name for itself in the last decade or so. But it is the most desirable platform for users to interact with companies and share their thoughts online. In order to expand their social media presence, businesses and advertisers are spending a lot of time and money on the platform. Twitter Marketing is becoming essential for success. Twitter is becoming one of the most demanding social media marketing channels as a consequence of all this. In terms of pop culture, local or global news, your job, or the...

What kind of consumer insights can you gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers. Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy. Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques. Social Media The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...

Getting your B2B marketing campaign to work for you can be a struggle, but you can use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges, such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results. Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face the...

A few months after the flagging off Tribearc.com, an online based business suite equipped with a leaning management system, page builder, email auto responder etc, to help small businesses simplify their everyday work tasks, they are at it again with Tribearc Academy, another first in Nigeria. Tribearc Academy, a cutting-edge secondary school, has officially opened its doors, offering students a unique and comprehensive education centered on technology and digital skills As one of Nigeria's first school to prioritize technology and digital skills, Tribearc Academy is dedicated to preparing students for the demands of the 21st-century job market. The curriculum integrates core...

Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers. In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet. It is a process where you...

If you have ever recommended a restaurant or complimented a favorite dress after receiving a compliment on your jewelry, you already understand the power of word of mouth marketing. Word of mouth marketing is one of the most effective (and cheapest) marketing strategies. It is when a brand uses the power of word of mouth by encouraging customers to share their experiences of the product or service with their friends and family. And while these discussions seem to be completely out of the brand’s control and perhaps even reversed, consumers will not hesitate to ignore products that have a negative effect....

No wonder marketing is a broad field that encompasses digital marketing and other sub-branches, such as social media and content. Therefore, you can easily find yourself in a challenging situation when you are looking for marketing essay topics for your research papers. These papers include specific areas of marketing alongside case studies, strategies, and situations. Being a student, you can showcase your ability to think differently while finding relevant sources of information and analyzing unique data. Listed below are the top 40 marketing essay topics for your assignment. To check the uniqueness of your work, we recommend using the best...