If you have ever recommended a restaurant or complimented a favorite dress after receiving a compliment on your jewelry, you already understand the power of word of mouth marketing. Word of mouth marketing is one of the most effective (and cheapest) marketing strategies. It is when a brand uses the power of word of mouth by encouraging customers to share their experiences of the product or service with their friends and family. And while these discussions seem to be completely out of the brand’s control and perhaps even reversed, consumers will not hesitate to ignore products that have a negative effect....

No wonder marketing is a broad field that encompasses digital marketing and other sub-branches, such as social media and content. Therefore, you can easily find yourself in a challenging situation when you are looking for marketing essay topics for your research papers. These papers include specific areas of marketing alongside case studies, strategies, and situations. Being a student, you can showcase your ability to think differently while finding relevant sources of information and analyzing unique data. Listed below are the top 40 marketing essay topics for your assignment. To check the uniqueness of your work, we recommend using the best...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of the legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing...

TikTok is no longer just a platform for mindless scrolling through a never-ending feed. It is a versatile social media application that enables talented individuals to accomplish diverse goals. Especially, the creators can monetize their content and diversify their income on the go.  Selling digital products is one of the sought-after ways to earn money by unleashing creativity. Though there are a plethora of digital channels out there on the internet, TikTok is the trendiest platform to promote your digital products and drive incredible sales profitably. Moreover, you can avail the support of Trollishly to reach more potential audiences instantly...

Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...

Let me tell you this for free. If you want to stay relevant in the market as a business person or marketer, you have to be willing to change with the trends. If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential. So, when I talk about trends, what do I mean? One of these is the invention of social media marketing, which has changed the way businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing. If you are one of...

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself and the digital marketing trends to look out for in 2026, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

Instagram is a fun site, full of beautiful visuals and breathtaking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just a collection of amazing pictures. The app is now part of the digital marketing strategy of a lot of businesses. Digital marketing is the main component of mainstream marketing strategies. People now deal with more digital content. Digital marketing is highly fruitful. Social media marketing is one of the elements. And social media is playing a vital role in marketing. Instagram is the hub of marketers who use it for...

The most significant functions in a company are innovation and marketing. Thinking about these functions helps you improve your business. More specifically, you will make strategic decisions that will position your firm for a great harvest in the future. You can start by learning 5 technologies that could change digital marketing forever. 1. Voice Assistants These devices perform specific tasks for you. For example, they can play your favorite music from Spotify. Virtual assistants can purchase products for you as well, in addition to setting alarms. Moreover, they can play videos from online streaming sites such as Netflix. Currently, the most famous...

It is a given that your business development Digital Marketing Service depends to some extent on your ability to outmaneuver your competitors and claim the best seat in your industry’s online space. To conquer your industry, you must have an understanding of the workflow of competitors present in the field. Whether your digital marketing service is new to the industry or has been working for a long time, these five tips will help you analyze your competition's online presence. Look Out for Your SEO Competitors A competitor in SEO is someone (or a business) who naturally ranks for key search queries...

You know, I can bet good money that at one point or another, there must have been a time when you heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seems to be pretty easy, as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training, among other...

Marketing has always had a huge impact on the corporate world. India, as one of the fastest-growing economies of the 21st century, has a very significant role to play in the world economy. For progression, it's absolutely necessary for us to focus on the one most important aspect of today’s economic foundation, which is digital marketing. But to understand how to take advantage of it, we need to first know all about its composition. Mobile Marketing: Mobile is a fundamental necessity of human life today. From our contacts to our business details, everything is stored inside this tiny device. It has...

For every business, there should be a clear strategy and action plan for its marketing. We know that it is hard to stick to the plans discussed in the beginning. It is normal to face hurdles in a business. But don’t get disheartened by the small hurdles. One must have a fitting digital strategy execution for the smooth running of their company.  Mere goals are not enough; the ways to achieve these goals must also be planned out. Before discussing what these are, let us look at the benefits of strategy and planning in digital seo marketing: You get a...

As the world of technology evolves, marketing — particularly digital marketing — continues to evolve with it. Just recently, Microsoft announced plans to make artificial intelligence available to everyone in Africa through its 4Africa initiative. And once AI is widely available in Africa, it’ll transform the digital marketing landscape just like it already is elsewhere in the world. Let’s take a closer look at AI and other tech trends set to change the world of marketing. Artificial intelligence Artificial intelligence makes data analysis more efficient for marketers so they can better understand customer behaviour and patterns. Rather than having to manually create various buyer...

With more than 6000 brick-and-mortar stores closed in 2017 in the US alone, according to Fung Global Retail & Technology, specialists predicted a "retail apocalypse". However, according to Statista, e-commerce represents nearly 19% of the total retail globally and is expected to grow close to 25% by 2026, so there's still a lot of room for growth. In 2017, 58.9% of the retail e-commerce sales worldwide came from mobile devices, with 11% of online shoppers using their smartphones weekly for purchases. So not only are we buying more and more online, but we are buying on the go. PwC also conducted a...

These days, you need to tap into Digital Marketing to grow your business. With the world going digital, you cannot afford to be left behind. Businesses of all sizes, from the small home-based businesses to large global enterprises, now use digital marketing to grow their market share and profit. As a small business owner, there are three approaches you can use to run digital marketing for your business. You can do it yourself, employ someone to manage your digital marketing, or engage the services of a digital marketing service provider. Each approach has its pros and cons; you just have to...

As human attention spans decrease, a proper application of SEO and high-quality content can boost a website's ranking. SEO consists of all the methods applied to get your site and its contents to rank higher on platforms like Google. Lots of things contribute to being on the first page of the search results. Methods can range from technical practices to promotional content. Building a website needs the perfect use of a search optimizer. Keywords also play a vital role in defining the visibility in the search results. Short or long tail keywords have their purposes based on the type of audience and...

Running a business that thrives in today’s competitive environment can be hectic. Making a profit is the aim of any business owner. Since each company has a plan that guides it to success, there are two primary approaches that they use. First, a business owner can lower the product cost to attract more customers. The second option is marketing. Like any business, law firms depend on marketing to increase their clientele. Over the past few years, the digital space has become an excellent platform for companies to advertise. Most people spend most of their time online. As such, law...

Local businesses have a remarkable opportunity to connect with their target audience in more personalized and effective ways than ever before. While traditional marketing methods still have their place, integrating digital marketing strategies can significantly boost a local business's visibility, engagement, and growth. Here, we explore 10 essential digital marketing strategies for local businesses to thrive in their communities and beyond. Local businesses are the heart and soul of communities, providing essential products and services while contributing to the local economy. However, in a world dominated by online interactions, it's crucial for local businesses to leverage digital marketing strategies to...

Artificial intelligence, AI for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction anymore. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of the people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing is...

The world is now well past settling for only traditional marketing methods. If you want to get along today, you need to take part in one or all of affiliate marketing, digital marketing, and social media marketing, to mention a few. Whichever one you go for, though, you will need to stay on top of your influencer marketing game too. Uh-oh! New word right there, yes? That’s why I am here today with a fresh piece on how you can take advantage of this hot niche to push your business to even more customers and make better conversions. If you are that...

If you have not read our guide to influencer marketing, I recommend reading it before we go on with this series on a few influencer marketing trends. For those of you who have read it, I am sure there are some thoughts in your mind as to what you should look forward to. As is the case with any form of marketing, things change. It is also not only the job of the marketer to keep up with the trends in the market. If you go that way, chances are that your marketer might be an old-school person, and you...

Right here on this blog, we have looked at a complete guide to influencer marketing and considered what trends to look forward to. What we have not done, however, is justify our position on the overall subject of influencer marketing. Of all the types of marketing out there, why use influencer marketing? Why consider it at all? Here’s the why to every question you must have had on the subject. 1. Maintaining Consumer’s Trust The social media followers of the influencer know them already, either online or offline. If we are to be completely honest with ourselves, nearly/ all of them would not...

Did you know that 69% of consumers depend on influencer recommendations? It's no wonder that influencer marketing is one of the growing trends in 2026. Whether you want to increase your sales, develop brand awareness, or reach new clients, influencer marketing can help you out. All you need is a proper plan to execute the whole strategy. Keep on reading this post to learn how to plan an effective influencer strategy. Determine your Target Audience The first step in creating a successful influencer campaign is to identify the people you want to reach and influence. Use statistics from your web page or social...

NaijaTechGuide is by far the largest technology blog in Nigeria. For 13 years, we have consistently enlightened our readers about the latest gadgets and how to use the latest technologies. We don't do this for the awards, but it sure feels good to be recognized. This is why we were ecstatic when we got the news in July 2019 that we had won the award for the best tech influencer in Nigeria for the year 2018 from Askifa. The beauty of this award is that we did not have to do anything apart from receiving it. We were not even aware...

You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026. Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process, target each segment with messages that drive the results you want for your business, and measure the effectiveness of your marketing campaign. These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers. Marketing automation tools cover a wide range...

Twitter (now X) is a free, easy-to-use social networking and microblogging service that allows users to share short messages and updates with other subscribers. These short messages, called tweets, must not exceed 280 characters (previously 140) on the free plan. X Premium subscribers can post content with up to 25,000 characters. Twitter is the fastest-growing social networking website today, growing much faster than Facebook. One place that Twitter scores high is in simplicity. It is so easy to use, hence people who found other social networking services like Facebook a bit challenging will find using Twitter easy. Opening your Twitter account...

Think Facebook apps are the most frequently used apps for social networking and chat in Nigeria? Well, you have to think again, because 2go is actually the top app used for social networking and chat by mobile subscribers in Nigeria, at least according to a non-scientific mobile apps usage poll we conducted on our Facebook fan page in December 2011. In the poll, we requested our fans on Facebook and Twitter to state their 3 most frequently used mobile apps with emphasis on Android, BlackBerry, Series 40, and Symbian. 2go chat happens to be one of the top mobile apps. 2go...

Outdoor kitchens are a great way to elevate your backyard, combining the beauty of outdoor living with the convenience of modern cooking. But building an outdoor kitchen involves choosing the right materials—ones that can stand up to the elements while maintaining their function, durability, and style. When it comes to outdoor kitchen cabinetry, the battle often boils down to stainless steel and particle board. While particle board may seem like a cost-effective alternative, it cannot compete with the long-term corrosion resistance and overall benefits of stainless steel. In this blog, we’ll explore why corrosion-free stainless steel is the ideal choice...

When it comes to modern homes, space optimization plays a pivotal role in how interiors flow, feel, and function. Designing with efficiency in mind allows homeowners to maximize the potential of every square foot without sacrificing aesthetics. In this regard, choosing the right type of door can make all the difference. Aluminum Folding doors, aluminum sliding doors, and aluminum entrance doors each offer unique benefits, but folding doors stand out as a transformative solution for creating dynamic, space-saving layouts. In this blog, we’ll compare these three door types, exploring how they optimize space and why folding doors might be the...

When it comes to upgrading your car with an aerodynamic body kit, the choice of material is critical. Beyond aesthetics, body kits are all about enhancing performance—reducing drag, creating downforce, and improving handling. Two common materials dominate the market: Carbon Fiber and Fiberglass. But which one is the right choice for you? Is carbon fiber good for car body? While fiberglass has been a popular choice for many decades due to its low cost and ease of manufacturing, Carbon Fiber Aerodynamic Body Kits have emerged as the ultimate choice for performance enthusiasts, thanks to their lightweight design, unmatched strength, and cutting-edge...

Today’s technological advancement is truly an amazing thing. It has provided us with so many innovations that have been proven beneficial to all of us. In addition, technology has also shaped how business is done. The creation of social media has drastically affected business operations. What is Social Media Monitoring? First things first, let us define what social media monitoring is. This is the act of using a tool that will enable you to track and “listen” to what your consumers have to say about your products and services. Of course, social media has been an essential part of everyone’s lives, so...

Bebuzee is the name of the most recent social network to share revenue with its users. Founded in Cambridgeshire, United Kingdom, and with only three months of existence, it has already recorded over five million users worldwide, surpassing some of the most influential social networks in terms of success achieved in such a small period of time. As sceptical as it may sound, Bebuzee believes that social networks should share their profits with their users since it is through them that income is generated in the first place. Without users, there is no online traffic, no adverts clicked on or...

LinkedIn is the world's leading social networking platform for professionals. Unlike most other social networking sites that are more or less for all-comers, LinkedIn is targeted at professionals and people who want to network or promote their business, skills, and job experience. LinkedIn is a site for building your professional network. On LinkedIn, you can follow the career progress of your former classmates in school and catch up with them on a professional level. The service also enables you to search for jobs and research companies you want to work for, as well as get endorsements for your skills. If you are...

There are different types of social media profiles, but you will need to manage the one you want to use so you can reap the benefits of the platform and your profile. It is only then that you will be able to gain more social engagement. The social media platforms allow you to publish lots of posts to which you can react with your social profiles. However, you will need to know and use the subset of these sources available to you when you want to set up searches. As of now, you are allowed to use the following types of...

With the rise of social media over the last decade, more and more insurance companies are using it to attract new customers. Social media is known as a fairly inexpensive way to market to consumers. It's also a great way to allow content to go viral, which gets more and more users learning about the particular company. There are many ways that social media can be utilized by an insurance company to improve its customer base. Creating Viral Content It's no surprise to anyone that marketing works best when it can be amplified over a larger number of viewers. When insurance companies create...

Social Media is very popular with kids. There, they meet new people to chat and engage with. However, they are also exposed to a lot of risks and need adult supervision to ensure they are safe. In this article, we discuss how to protect and monitor your kids or teens on Social Media. Today’s teens are more social media savvy as compared to ever. Six-year-old kids are as digitally advanced these days as 10-year-olds were 3 years ago. An enormous 80% of kids on the internet use some form of social media, and they are sharing more info about themselves...

The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information, and, for businesses, given a new face to marketing. Word of mouth referrals have now been replaced by affiliate marketing, and traditional marketing takes a second place to online marketing. Speaking of online marketing, among the many ways to go about it, social media marketing seems to be the new craze. Like many others, you must have heard about social media marketing at one time or another. Like many people, too, I know you have a lot...

The internet has revolutionized the way people do business today. Every day, business people buy and sell online. Buyers are also researching online before deciding what to buy. Numerous sites offer buying guides. For instance, if you are thinking of buying a home, you will most likely need home appliances, particularly kitchen products and dining wares such as a Pressure Cooker, Slow Cooker, Blender, and other appliances. But do you know how to buy these products effortlessly? You will get an opportunity to get step-by-step guides that are brief, easy to follow, and useful to help you make an effective decision. Equally,...

Earlier, we started a discussion on the subject of social media marketing. In that first piece, I tried as much as possible to help you see what social media marketing is and how it is the next best thing for your business. The truth is, if you’re a business person and you have yet to get started with social media marketing, you are losing out a lot to the competition. So that you will not make the big mistake of not starting out at all, I have decided to follow with tips on how to get started with social media marketing....

For the past two days, I have been talking about social media marketing. Not just what it is, but we have also been able to discover how you can get started with social media marketing in no time. With all that has been said and done, it might look like this new form of driving sales is the perfect funnel to ever be introduced into the business. The aim of today’s post is to tell you that it is not true. Like any other good thing, social media marketing also has its pain points. However, that should not be the...

By now, you might have heard about the new social networking service from Google called Google+, which is generating a lot of buzz and forcing Facebook to make some quick announcements. Google+ now has over 40 million users, who, from reviews all over the web, are generally happy with the service. Having used Google+ for some time now, I would like to join them in giving Google+ a pass mark. Google+ design is great, offering a good user experience, better than Facebook, if you ask me. Your ability to share content with one or more select groups called Circles is...

The world has changed. With information so readily available, the masses are not as uninformed as they once were. Nor are they so removed from corporate levels. Their voice is greater than ever, and they have a greater influence than they ever did in the past. The Power of Social Media Primarily, that voice is through social networking. Blogs, community sites like Facebook, and sharing sites like Pinterest all contribute toward the growing voice of the consumer. Businesses are forced to keep up with the flow or be left behind. This is a situation that many CEO’s of large companies don’t know...

Social media is a place where many businesses strive to communicate and sell to their customers. In its early days, it used to be considered a genie. But, as tons of businesses join every day, getting social media services has become more crucial for their success. Simply having a social media page is not enough anymore. This especially holds true after the algorithm changes that have been implemented on users’ timelines. When your content is not engaging or relevant enough, chances are, you aren’t going to reach the amount of engagement you would want to. So what kind of content should...

It’s 2026 already, and the social media industry has become bigger than ever. With the leading social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+, the number of active social media users in mid-2025 reached 5.41 billion. As per Statista, this number will grow to surpass 6 billion by 2028, which is equal to three-quarters of the total population on Earth. The Internet has become accessible to everyone today, and social media is the lovechild of the Internet. Social media trends won’t end anytime soon, and your business must take advantage of them for several purposes, including social selling,...

So, we have been doing quite an extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well-grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy. You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your campaign...

Today brings the last set in a series of posts that you have been reading about social media marketing. We have surely had a lot of fun together, and whether you are a business owner or a prospective one, I believe you would have had something to take home regarding the subject of discussion. In a week, we have been able to run through what most people don’t in a longer timeframe, and that is something laudable. However, you should keep in mind that the implementation of everything we have talked about takes time and effort on your part. As a...

When done right, social media marketing leads to more traffic, more audience, and more conversions. Whether you are just starting out or already a brand, these social media marketing tips will help you along your course. Boost your brand recognition through Social Media setup Use your social media setup to get your brand a “prominent” tag. Promoting your brand on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc., will help people get to know about your brand and thus help your brand gain fame and followers. Promote your brand’s loyalty through Social Media management, analytics, and tools Engaging with your audience is...

Over the last decade, social media has evolved from a quirky pastime to a defining phenomenon of our everyday lives. We don't treat our Facebook profiles or Twitter accounts as standalone features of our personal lives but as a means of expression and communication. The world seems to be stuck on the growing face of social media, and the new trends and prognoses envision an even stronger bond between humans and the virtual world. How Social Media became so Popular Most people check their Facebook updates, the latest Tweets, and the freshest Instagram posts as soon as they wake up in the...

This article will look at the hype surrounding social media and how the fast-growing medium has attracted millions of youths. In this article, we will be learning about the tips and tricks of WhatsApp, the hype of Social Media, and how social media has attracted millions of youth. We will start off with the hype, and it's about time that we go a decade back when mobile technology combined with the internet to give rise to third-party apps and changed the complexion of mobile phone usage with the internet. This combination and the rise of third-party apps have become a part...

Facebook, Instagram, Snapchat, Pinterest, YouTube, Twitter, WhatsApp, and all related platforms for digital social engagement have been around for a long time. At least long enough to have had a major impact on everyone who crossed its path. Social media has affected everyone directly or indirectly. Even if you’re not on any of them, everyone around you is. Therefore, it has now become an unshakeable reality that social media is a part of our lives. The sole connection we have with the world is that we are rarely taking time off from our screens and work. But social media is having...