YouTube is not just a video platform. It is the world’s second-largest search engine and a powerful discovery channel where content can continue to generate views, leads, and customers for years. But successful YouTube marketing is not about going viral. It is about building a repeatable system with precise positioning, searchable content, strong packaging, high retention, and regular optimization. Here are practical YouTube marketing tips you can apply whether you are a creator, a brand, or a business using YouTube to sell products and services. Start with a Clear Goal Before you start recording, you need to decide what you want to...

SEM, or Search Engine Marketing, is the most profitable marketing approach, helping your brand attract targeted sales leads and increase ROI. It is the paid method to boost your brand visibility or website ranking in SERPs through search engine advertising, such as Google Ads, Bing Ads, Yahoo Ads, etc. SEM also has an unpaid marketing strategy, which is referred to as Organic SEO. It involves developing quality content with focused keywords, phrases, and Meta descriptions that need to be readable and relevant to the business to drive the targeted prospects.   SEM in Singapore is a compelling and expensive way of...

If you’ve invested in a mobile point of sale (POS) system, you know all about the benefits that this tool brings to your business. Using a mobile POS system, you’re able to automate and streamline inventory management, have access to real-time sales data and other analytics, along with more efficient employee management. But did you know that a mobile POS system can also improve your marketing strategy? If you’re looking to create more personalized, targeted, and successful marketing strategies, you’ve got just the tool you need. Here are 5 ways that you can leverage your mobile POS system for improved marketing. 1....

Don’t Underestimate What Data Science Can Do For Your Marketing It’s an art. It’s a science. No, it’s data science.   Fuse the disciplines of computer science, mathematics, and business, and you get data science. Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers. Use it as a powerful method to uncover elements of what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you. With data science, you...

Every business must have a strong online marketing strategy. Several tactics have been proven to be effective in helping companies improve their performance. These strategies include utilizing affiliate and associate programs, partnering with digital advertising platforms and marketplaces like Click2sell.co, Taboola, etc., using email marketing, paid pay per click ads (PPC), and others. Many companies are always on the lookout for the best digital marketing channels to promote their brands. If you are looking for new channels to market your business or brand, Pinterest is a great option. A solid Pinterest marketing strategy can increase brand awareness and sales significantly. Research...

Video Marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience. The thing is: The use of video can come with several benefits, which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it...

So you’ve recently started, your business is becoming more stable by the day, and you’re finally exploring ways to reach out to your customers in a bigger, better way. Your strategies and experiences tell you that launching a mobile application is the best way forward. After brainstorming with the most innovative app development minds, you come up with what you supposedly think is the most efficient mobile app. It brilliantly caters to the needs of your customers, is incredibly user-friendly and smooth, and has an extremely engaging and interactive interface. You’ve invested a generous amount of time, effort, and money...

If you are thinking of starting an online business, then you may have heard of marketing automation platforms that can help scale your business. One of these high-end marketing tools is Kartra. Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high...

It might get really expensive for some people to set up and maintain a website of their own. For small to medium-sized businesses, it's really important that they spend as little as they can on their company's website. There are a few providers that offer their users free web hosting services, and they are perfect if you want to save some bucks. Free web hosting comes with a few limitations, like the speed of the site, the server space, the traffic, etc., but some of this website, like 000Webhost, makes sure that only the top quality services are provided. So, to...

A good marketing tactic involves several moving parts, and the press release is one of the best. It is used to share company news and announcements. But every writer cannot be perfect in writing a press release. These are a highly important part of your marketing campaign. You can use this content to tell your organization's story, earn media coverage, and build your brand. Most of the press release distribution services do the distribution job to engage more and more clients. In this way, they can make their marketing campaign successful. How to Write a Press Release? It is quite simple and easy to...

It's no secret that social media marketing giant Twitter (now X) has made a name for itself in the last decade or so. But it is the most desirable platform for users to interact with companies and share their thoughts online. In order to expand their social media presence, businesses and advertisers are spending a lot of time and money on the platform. Twitter Marketing is becoming essential for success. Twitter is becoming one of the most demanding social media marketing channels as a consequence of all this. In terms of pop culture, local or global news, your job, or the...

What kind of consumer insights can you gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers. Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy. Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques. Social Media The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...

Getting your B2B marketing campaign to work for you can be a struggle, but you can use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges, such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results. Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face the...

A few months after the flagging off Tribearc.com, an online based business suite equipped with a leaning management system, page builder, email auto responder etc, to help small businesses simplify their everyday work tasks, they are at it again with Tribearc Academy, another first in Nigeria. Tribearc Academy, a cutting-edge secondary school, has officially opened its doors, offering students a unique and comprehensive education centered on technology and digital skills As one of Nigeria's first school to prioritize technology and digital skills, Tribearc Academy is dedicated to preparing students for the demands of the 21st-century job market. The curriculum integrates core...

Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers. In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet. It is a process where you...

If you have ever recommended a restaurant or complimented a favorite dress after receiving a compliment on your jewelry, you already understand the power of word of mouth marketing. Word of mouth marketing is one of the most effective (and cheapest) marketing strategies. It is when a brand uses the power of word of mouth by encouraging customers to share their experiences of the product or service with their friends and family. And while these discussions seem to be completely out of the brand’s control and perhaps even reversed, consumers will not hesitate to ignore products that have a negative effect....

No wonder marketing is a broad field that encompasses digital marketing and other sub-branches, such as social media and content. Therefore, you can easily find yourself in a challenging situation when you are looking for marketing essay topics for your research papers. These papers include specific areas of marketing alongside case studies, strategies, and situations. Being a student, you can showcase your ability to think differently while finding relevant sources of information and analyzing unique data. Listed below are the top 40 marketing essay topics for your assignment. To check the uniqueness of your work, we recommend using the best...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of the legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing...

TikTok is no longer just a platform for mindless scrolling through a never-ending feed. It is a versatile social media application that enables talented individuals to accomplish diverse goals. Especially, the creators can monetize their content and diversify their income on the go.  Selling digital products is one of the sought-after ways to earn money by unleashing creativity. Though there are a plethora of digital channels out there on the internet, TikTok is the trendiest platform to promote your digital products and drive incredible sales profitably. Moreover, you can avail the support of Trollishly to reach more potential audiences instantly...

Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...

Let me tell you this for free. If you want to stay relevant in the market as a business person or marketer, you have to be willing to change with the trends. If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential. So, when I talk about trends, what do I mean? One of these is the invention of social media marketing, which has changed the way businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing. If you are one of...

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself and the digital marketing trends to look out for in 2026, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

Instagram is a fun site, full of beautiful visuals and breathtaking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just a collection of amazing pictures. The app is now part of the digital marketing strategy of a lot of businesses. Digital marketing is the main component of mainstream marketing strategies. People now deal with more digital content. Digital marketing is highly fruitful. Social media marketing is one of the elements. And social media is playing a vital role in marketing. Instagram is the hub of marketers who use it for...

The most significant functions in a company are innovation and marketing. Thinking about these functions helps you improve your business. More specifically, you will make strategic decisions that will position your firm for a great harvest in the future. You can start by learning 5 technologies that could change digital marketing forever. 1. Voice Assistants These devices perform specific tasks for you. For example, they can play your favorite music from Spotify. Virtual assistants can purchase products for you as well, in addition to setting alarms. Moreover, they can play videos from online streaming sites such as Netflix. Currently, the most famous...

It is a given that your business development Digital Marketing Service depends to some extent on your ability to outmaneuver your competitors and claim the best seat in your industry’s online space. To conquer your industry, you must have an understanding of the workflow of competitors present in the field. Whether your digital marketing service is new to the industry or has been working for a long time, these five tips will help you analyze your competition's online presence. Look Out for Your SEO Competitors A competitor in SEO is someone (or a business) who naturally ranks for key search queries...

You know, I can bet good money that at one point or another, there must have been a time when you heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seems to be pretty easy, as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training, among other...

Marketing has always had a huge impact on the corporate world. India, as one of the fastest-growing economies of the 21st century, has a very significant role to play in the world economy. For progression, it's absolutely necessary for us to focus on the one most important aspect of today’s economic foundation, which is digital marketing. But to understand how to take advantage of it, we need to first know all about its composition. Mobile Marketing: Mobile is a fundamental necessity of human life today. From our contacts to our business details, everything is stored inside this tiny device. It has...

For every business, there should be a clear strategy and action plan for its marketing. We know that it is hard to stick to the plans discussed in the beginning. It is normal to face hurdles in a business. But don’t get disheartened by the small hurdles. One must have a fitting digital strategy execution for the smooth running of their company.  Mere goals are not enough; the ways to achieve these goals must also be planned out. Before discussing what these are, let us look at the benefits of strategy and planning in digital seo marketing: You get a...

As the world of technology evolves, marketing — particularly digital marketing — continues to evolve with it. Just recently, Microsoft announced plans to make artificial intelligence available to everyone in Africa through its 4Africa initiative. And once AI is widely available in Africa, it’ll transform the digital marketing landscape just like it already is elsewhere in the world. Let’s take a closer look at AI and other tech trends set to change the world of marketing. Artificial intelligence Artificial intelligence makes data analysis more efficient for marketers so they can better understand customer behaviour and patterns. Rather than having to manually create various buyer...

With more than 6000 brick-and-mortar stores closed in 2017 in the US alone, according to Fung Global Retail & Technology, specialists predicted a "retail apocalypse". However, according to Statista, e-commerce represents nearly 19% of the total retail globally and is expected to grow close to 25% by 2026, so there's still a lot of room for growth. In 2017, 58.9% of the retail e-commerce sales worldwide came from mobile devices, with 11% of online shoppers using their smartphones weekly for purchases. So not only are we buying more and more online, but we are buying on the go. PwC also conducted a...

These days, you need to tap into Digital Marketing to grow your business. With the world going digital, you cannot afford to be left behind. Businesses of all sizes, from the small home-based businesses to large global enterprises, now use digital marketing to grow their market share and profit. As a small business owner, there are three approaches you can use to run digital marketing for your business. You can do it yourself, employ someone to manage your digital marketing, or engage the services of a digital marketing service provider. Each approach has its pros and cons; you just have to...

As human attention spans decrease, a proper application of SEO and high-quality content can boost a website's ranking. SEO consists of all the methods applied to get your site and its contents to rank higher on platforms like Google. Lots of things contribute to being on the first page of the search results. Methods can range from technical practices to promotional content. Building a website needs the perfect use of a search optimizer. Keywords also play a vital role in defining the visibility in the search results. Short or long tail keywords have their purposes based on the type of audience and...

Running a business that thrives in today’s competitive environment can be hectic. Making a profit is the aim of any business owner. Since each company has a plan that guides it to success, there are two primary approaches that they use. First, a business owner can lower the product cost to attract more customers. The second option is marketing. Like any business, law firms depend on marketing to increase their clientele. Over the past few years, the digital space has become an excellent platform for companies to advertise. Most people spend most of their time online. As such, law...

Local businesses have a remarkable opportunity to connect with their target audience in more personalized and effective ways than ever before. While traditional marketing methods still have their place, integrating digital marketing strategies can significantly boost a local business's visibility, engagement, and growth. Here, we explore 10 essential digital marketing strategies for local businesses to thrive in their communities and beyond. Local businesses are the heart and soul of communities, providing essential products and services while contributing to the local economy. However, in a world dominated by online interactions, it's crucial for local businesses to leverage digital marketing strategies to...

Artificial intelligence, AI for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction anymore. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of the people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing is...

The world is now well past settling for only traditional marketing methods. If you want to get along today, you need to take part in one or all of affiliate marketing, digital marketing, and social media marketing, to mention a few. Whichever one you go for, though, you will need to stay on top of your influencer marketing game too. Uh-oh! New word right there, yes? That’s why I am here today with a fresh piece on how you can take advantage of this hot niche to push your business to even more customers and make better conversions. If you are that...

If you have not read our guide to influencer marketing, I recommend reading it before we go on with this series on a few influencer marketing trends. For those of you who have read it, I am sure there are some thoughts in your mind as to what you should look forward to. As is the case with any form of marketing, things change. It is also not only the job of the marketer to keep up with the trends in the market. If you go that way, chances are that your marketer might be an old-school person, and you...

Right here on this blog, we have looked at a complete guide to influencer marketing and considered what trends to look forward to. What we have not done, however, is justify our position on the overall subject of influencer marketing. Of all the types of marketing out there, why use influencer marketing? Why consider it at all? Here’s the why to every question you must have had on the subject. 1. Maintaining Consumer’s Trust The social media followers of the influencer know them already, either online or offline. If we are to be completely honest with ourselves, nearly/ all of them would not...

Did you know that 69% of consumers depend on influencer recommendations? It's no wonder that influencer marketing is one of the growing trends in 2026. Whether you want to increase your sales, develop brand awareness, or reach new clients, influencer marketing can help you out. All you need is a proper plan to execute the whole strategy. Keep on reading this post to learn how to plan an effective influencer strategy. Determine your Target Audience The first step in creating a successful influencer campaign is to identify the people you want to reach and influence. Use statistics from your web page or social...

NaijaTechGuide is by far the largest technology blog in Nigeria. For 13 years, we have consistently enlightened our readers about the latest gadgets and how to use the latest technologies. We don't do this for the awards, but it sure feels good to be recognized. This is why we were ecstatic when we got the news in July 2019 that we had won the award for the best tech influencer in Nigeria for the year 2018 from Askifa. The beauty of this award is that we did not have to do anything apart from receiving it. We were not even aware...

You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026. Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process, target each segment with messages that drive the results you want for your business, and measure the effectiveness of your marketing campaign. These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers. Marketing automation tools cover a wide range...

Twitter (now X) is a free, easy-to-use social networking and microblogging service that allows users to share short messages and updates with other subscribers. These short messages, called tweets, must not exceed 280 characters (previously 140) on the free plan. X Premium subscribers can post content with up to 25,000 characters. Twitter is the fastest-growing social networking website today, growing much faster than Facebook. One place that Twitter scores high is in simplicity. It is so easy to use, hence people who found other social networking services like Facebook a bit challenging will find using Twitter easy. Opening your Twitter account...

Think Facebook apps are the most frequently used apps for social networking and chat in Nigeria? Well, you have to think again, because 2go is actually the top app used for social networking and chat by mobile subscribers in Nigeria, at least according to a non-scientific mobile apps usage poll we conducted on our Facebook fan page in December 2011. In the poll, we requested our fans on Facebook and Twitter to state their 3 most frequently used mobile apps with emphasis on Android, BlackBerry, Series 40, and Symbian. 2go chat happens to be one of the top mobile apps. 2go...

Outdoor kitchens are a great way to elevate your backyard, combining the beauty of outdoor living with the convenience of modern cooking. But building an outdoor kitchen involves choosing the right materials—ones that can stand up to the elements while maintaining their function, durability, and style. When it comes to outdoor kitchen cabinetry, the battle often boils down to stainless steel and particle board. While particle board may seem like a cost-effective alternative, it cannot compete with the long-term corrosion resistance and overall benefits of stainless steel. In this blog, we’ll explore why corrosion-free stainless steel is the ideal choice...

When it comes to modern homes, space optimization plays a pivotal role in how interiors flow, feel, and function. Designing with efficiency in mind allows homeowners to maximize the potential of every square foot without sacrificing aesthetics. In this regard, choosing the right type of door can make all the difference. Aluminum Folding doors, aluminum sliding doors, and aluminum entrance doors each offer unique benefits, but folding doors stand out as a transformative solution for creating dynamic, space-saving layouts. In this blog, we’ll compare these three door types, exploring how they optimize space and why folding doors might be the...

When it comes to upgrading your car with an aerodynamic body kit, the choice of material is critical. Beyond aesthetics, body kits are all about enhancing performance—reducing drag, creating downforce, and improving handling. Two common materials dominate the market: Carbon Fiber and Fiberglass. But which one is the right choice for you? Is carbon fiber good for car body? While fiberglass has been a popular choice for many decades due to its low cost and ease of manufacturing, Carbon Fiber Aerodynamic Body Kits have emerged as the ultimate choice for performance enthusiasts, thanks to their lightweight design, unmatched strength, and cutting-edge...

Today’s technological advancement is truly an amazing thing. It has provided us with so many innovations that have been proven beneficial to all of us. In addition, technology has also shaped how business is done. The creation of social media has drastically affected business operations. What is Social Media Monitoring? First things first, let us define what social media monitoring is. This is the act of using a tool that will enable you to track and “listen” to what your consumers have to say about your products and services. Of course, social media has been an essential part of everyone’s lives, so...

Bebuzee is the name of the most recent social network to share revenue with its users. Founded in Cambridgeshire, United Kingdom, and with only three months of existence, it has already recorded over five million users worldwide, surpassing some of the most influential social networks in terms of success achieved in such a small period of time. As sceptical as it may sound, Bebuzee believes that social networks should share their profits with their users since it is through them that income is generated in the first place. Without users, there is no online traffic, no adverts clicked on or...

LinkedIn is the world's leading social networking platform for professionals. Unlike most other social networking sites that are more or less for all-comers, LinkedIn is targeted at professionals and people who want to network or promote their business, skills, and job experience. LinkedIn is a site for building your professional network. On LinkedIn, you can follow the career progress of your former classmates in school and catch up with them on a professional level. The service also enables you to search for jobs and research companies you want to work for, as well as get endorsements for your skills. If you are...

There are different types of social media profiles, but you will need to manage the one you want to use so you can reap the benefits of the platform and your profile. It is only then that you will be able to gain more social engagement. The social media platforms allow you to publish lots of posts to which you can react with your social profiles. However, you will need to know and use the subset of these sources available to you when you want to set up searches. As of now, you are allowed to use the following types of...

With the rise of social media over the last decade, more and more insurance companies are using it to attract new customers. Social media is known as a fairly inexpensive way to market to consumers. It's also a great way to allow content to go viral, which gets more and more users learning about the particular company. There are many ways that social media can be utilized by an insurance company to improve its customer base. Creating Viral Content It's no surprise to anyone that marketing works best when it can be amplified over a larger number of viewers. When insurance companies create...