Sales representatives, on average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Given these statistics, one cannot underestimate the importance of learning about practical lead-generation tools. But before that, let us understand why lead generation is important for a business. Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brands’ websites. He is a probable lead. The best way to engage his attention is by popping up an...

The race of competition has no end. Everyone wants to establish superiority or supremacy in a particular area using different skills and approaches. Their foremost goal is to achieve the highest place in rankings, such that no one can outperform them. One might fear challenging all those vast, multinational companies that have already marked their place in the internet markets, as they have a stronghold on all the top keywords. Added to this, they spend a massive budget on social ads and search engines, which is definitely tough to compete with for learners. While the fact is that one doesn’t initially require...

Regardless of how B2B companies are emerging in the world, many of them still lack the expertise and approach of utilizing online marketing techniques to generate quality leads. In fact, you’ll be surprised to find out that most of them still rely on the traditional method of cold calling, a useful lead generation technique. Yes, cold calling is always helpful, but not as much as any of the inbound marketing techniques. Apart from that, many B2B marketplaces like Amazon Business, Alibaba, ExportHub, and Global Sources are also playing an essential part in helping businesses of all sizes and types by...

You don’t need an expert to tell you the vital role marketing plays in the growth of your business. All entrepreneurs operating a startup concern know the importance of this critical management function. You are probably selling high-quality products in the market at very reasonable prices. However, the members of the target audience in this environment should be aware of this fact. If this is not the case, you won’t receive the kind of rewards you expect for your hard work. You have got to remember that communication is an essential aspect of marketing. This is where SMS marketing and group...

WhatsApp is the most used messenger app in the world. WhatsApp is more popular than other social media apps like Facebook, X, and LinkedIn. The mobile chatting app WhatsApp was created in 2009 and has become very popular with 2.3 billion active users every day. Officially, WhatsApp is overtaking Facebook Messenger and is widely used in many markets for business. In the marketing industry, WhatsApp Marketing is rocking with 3 billion active users. Nowadays, everyone knows how to use WhatsApp, as we can share unlimited messages, pictures, videos, and audio messages for free, join unlimited WhatsApp groups, and keep our own...

Click-through rate is the percentage of users who clicked to open the advertised email, website, or blog among those who saw and opened the shared content. For online marketing, marketers use blogs, videos, posts, and website advertisements to understand and track customer and audience interest by measuring clicks and navigation. This interest stems from tracking audience behavior, which provides feedback for marketers. It provides them with information about user preferences (Who likes what and who does not). Marketers can reach out to those who have shown interest in your products later for a sales pitch. Therefore, online marketers need to track their...

Sales and marketing can make or break any startup. Without a great marketing strategy to bring in leads and effective sales techniques to convert those leads into actual revenue, a new business may not ever get off the ground. Here are the top 15 sales and marketing tips every startup should know. 1. Have a Clear, Formal Strategy In the hectic early stages of starting and building your business, you may be tempted to “wing it” when it comes to sales and marketing. The importance of a formalised sales and marketing strategy should not be underestimated. This will define your audience, clarify your message, help...

So you want to learn Referral Marketing? I got you covered. Today, I will talk about referral marketing and why you should do it. I will also go through the whole setup process step-by-step and give you the best practices in referral marketing. Are you ready? Let’s dive in. What is Referral Marketing? Referral Marketing is a form of marketing where you let your customers do all the hard work of referring customers to your website. This can be a simple ‘refer-a-friend’ program on your website, or affiliate marketing, where the business owner recruits affiliates to promote their products or services. In any...

Nowadays, internet marketing is a big thing. Since we stepped into the digital era, it has become extremely important for marketers to promote their business online. Internet marketing is known to have several added advantages over traditional forms of marketing, which has led most businesses to focus more on online marketing. However, since internet marketing is relatively new, many businesses are not familiar with how to go about it. Therefore, we decided to come up with some effective tips that can help you take your internet marketing to the next level. You can also read through more internet marketing strategies and other...

Blogging is one of the most widespread Internet activities, with everyone from corporate organizations down to individuals feeling compelled to keep in touch with their respective customer bases on a regular basis. If you are already blogging about a subject which is dear to you, whether that's to do with a hobby or something you are marketing, and can tell by your monthly stats this website is already keeping a decent audience engaged, the good news is you are already halfway towards being a successful affiliate marketer. Affiliate marketing is not a new business model, but it is certainly popular. Basically,...

In our Email Marketing for Beginners, we listed a couple of basic steps, do's, why's, and what's about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing platforms you can consider in 2026. The importance of choosing the right email marketing platform or provider cannot be overstated. I mean, there are a ton of them out there, and...

Too many companies are throwing themselves into lost marketing without vision and strategy, while forgetting to put in place the fundamentals as a priority. Too many companies use marketing automation tools without considering optimization or the cost of their marketing actions. It's important from the start to ask yourself the right questions, set up a marketing plan, and a good real estate marketing strategy to generate results. Faced with multiple competitors, it is important to know how to stand out with a refined strategy, which will highlight your services while offering added value to potential customers. In a single channel, for...

Do you use Facebook to promote your business? In this case, the way Facebook treats your posts can make it difficult for them to reach your subscribers with certain types of content. Facebook limits the distribution of non-paying advertising material on users' news feeds. The company identified the following three types of messages as "too promotional". Publications that only encourage you to buy a product or install an application. Publications encouraging participation in contests and draws without a real context. Publications reusing the same content as an advertisement. If you post promotional content on your Facebook page, you can expect it...

No one will deny some extra bucks without actually doing anything special. Affiliate marketing is a way for one (mainly bloggers, content creators, and online marketers) to increase their monthly income to some extent without actually doing anything extra or special. With simple linking and page directing, it is one of the easiest ways to make money. That is why it has created much buzz in the business world. There are various affiliate marketing program that claims to give away easy money.  However, the main point to ponder upon here is: Do all Affiliate marketing programs give out the same perks? All affiliate...

Internet marketing is widely accepted as the most cost-effective way to reach your target market, regardless of your business's size. How exactly does it relate to today’s context? Also called online marketing, web marketing, or digital marketing, internet marketing is the process of promoting products or services over the internet, utilising tools to drive traffic, leads, and sales. Web marketing is a pretty broad term that encompasses a variety of marketing methods - e-mail, search, social, influencer, paid media, and more. Today, web marketing is often referred to interchangeably with Content Marketing. Why is this so? Content marketing will remain relevant today and for...

When it comes to running a business, finding the right niche for your target audience is key. As a business, you should be aware of the strategies you need to follow to reach your target audience. Well, based on those strategies, a business can be easily developed without any hassles. On the other hand, we all know that most companies are seeking online marketing techniques to improve their reach. Also, it works well with most people, as we thought before. If you are planning to use online marketing, there are several platforms that will provide you with the tools you need...

YouTube is not just a video platform. It is the world’s second-largest search engine and a powerful discovery channel where content can continue to generate views, leads, and customers for years. But successful YouTube marketing is not about going viral. It is about building a repeatable system with precise positioning, searchable content, strong packaging, high retention, and regular optimization. Here are practical YouTube marketing tips you can apply whether you are a creator, a brand, or a business using YouTube to sell products and services. Start with a Clear Goal Before you start recording, you need to decide what you want to...

Future Business Academy, a new AI training platform from Belfast-based digital agency ProfileTree, has launched a free introductory course designed to help small and medium-sized businesses implement artificial intelligence tools without technical expertise or large budgets. The programme addresses a widening skills gap as AI adoption accelerates across UK industries. While enterprise companies invest heavily in AI infrastructure, most SMEs lack the resources or knowledge to take advantage of the same tools reshaping how businesses operate. Future Business Academy is a specialist AI training provider based in Belfast, Northern Ireland. The platform offers both free and premium programmes for businesses looking...

Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results. These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, and manage your team. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too. In...

Suppose a salesperson who is committed to work sends a series of fifty templated emails into an empty inbox at the beginning of the week. They are productive, and throughout the city, their opportunities are saluting an inhumane morning ritual: the mass-delete. The hard work with a single swipe disappears into the digital gulf, since it was the same as the noise in question; the brand is considered non-existent, and the quota is impossible to achieve. This is the frightening fact: it is now a death sentence to be average in your pipeline. Contemporary consumers are ruthlessly effective in sieving...

If your PC becomes slow or freezes at times, that must be because of digital clutter, clutter here is those junk files that are resting in your system, your old drivers are counted in, and those multiple apps fighting for resources in the background without you knowing. Well, you don’t need to be a computer god to fix it and get it back to stable performance; you may need a few smart PC utility tools that can take the lead and keep your PC’s performance charged. These tools will keep your computer junk-free and will improve your system’s performance. Let’s...

Getting the right gear is often harder than pulling characters. The meta changes constantly, but specific 5-star Genshin Impact weapons remain timeless choices for the Spiral Abyss. This article lists the top options to help you get the best value for your account. Knowing the hierarchy of Genshin 5-star weapons is key to saving resources. Don't waste the hard-earned Primogems from events or BuffBuff on the wrong banner. Some items are just stat sticks, while others change your team completely. Here are the best Genshin Impact weapon choices available right now. Staff of Homa The Staff of Homa is frequently called one...

SEM, or Search Engine Marketing, is the most profitable marketing approach, helping your brand attract targeted sales leads and increase ROI. It is the paid method to boost your brand visibility or website ranking in SERPs through search engine advertising, such as Google Ads, Bing Ads, Yahoo Ads, etc. SEM also has an unpaid marketing strategy, which is referred to as Organic SEO. It involves developing quality content with focused keywords, phrases, and Meta descriptions that need to be readable and relevant to the business to drive the targeted prospects.   SEM in Singapore is a compelling and expensive way of...

If you’ve invested in a mobile point of sale (POS) system, you know all about the benefits that this tool brings to your business. Using a mobile POS system, you’re able to automate and streamline inventory management, have access to real-time sales data and other analytics, along with more efficient employee management. But did you know that a mobile POS system can also improve your marketing strategy? If you’re looking to create more personalized, targeted, and successful marketing strategies, you’ve got just the tool you need. Here are 5 ways that you can leverage your mobile POS system for improved marketing. 1....

Don’t Underestimate What Data Science Can Do For Your Marketing It’s an art. It’s a science. No, it’s data science.   Fuse the disciplines of computer science, mathematics, and business, and you get data science. Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers. Use it as a powerful method to uncover elements of what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you. With data science, you...

Every business must have a strong online marketing strategy. Several tactics have been proven to be effective in helping companies improve their performance. These strategies include utilizing affiliate and associate programs, partnering with digital advertising platforms and marketplaces like Click2sell.co, Taboola, etc., using email marketing, paid pay per click ads (PPC), and others. Many companies are always on the lookout for the best digital marketing channels to promote their brands. If you are looking for new channels to market your business or brand, Pinterest is a great option. A solid Pinterest marketing strategy can increase brand awareness and sales significantly. Research...

Video Marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience. The thing is: The use of video can come with several benefits, which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it...

So you’ve recently started, your business is becoming more stable by the day, and you’re finally exploring ways to reach out to your customers in a bigger, better way. Your strategies and experiences tell you that launching a mobile application is the best way forward. After brainstorming with the most innovative app development minds, you come up with what you supposedly think is the most efficient mobile app. It brilliantly caters to the needs of your customers, is incredibly user-friendly and smooth, and has an extremely engaging and interactive interface. You’ve invested a generous amount of time, effort, and money...

If you are thinking of starting an online business, then you may have heard of marketing automation platforms that can help scale your business. One of these high-end marketing tools is Kartra. Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high...

It might get really expensive for some people to set up and maintain a website of their own. For small to medium-sized businesses, it's really important that they spend as little as they can on their company's website. There are a few providers that offer their users free web hosting services, and they are perfect if you want to save some bucks. Free web hosting comes with a few limitations, like the speed of the site, the server space, the traffic, etc., but some of this website, like 000Webhost, makes sure that only the top quality services are provided. So, to...

A good marketing tactic involves several moving parts, and the press release is one of the best. It is used to share company news and announcements. But every writer cannot be perfect in writing a press release. These are a highly important part of your marketing campaign. You can use this content to tell your organization's story, earn media coverage, and build your brand. Most of the press release distribution services do the distribution job to engage more and more clients. In this way, they can make their marketing campaign successful. How to Write a Press Release? It is quite simple and easy to...

It's no secret that social media marketing giant Twitter (now X) has made a name for itself in the last decade or so. But it is the most desirable platform for users to interact with companies and share their thoughts online. In order to expand their social media presence, businesses and advertisers are spending a lot of time and money on the platform. Twitter Marketing is becoming essential for success. Twitter is becoming one of the most demanding social media marketing channels as a consequence of all this. In terms of pop culture, local or global news, your job, or the...

What kind of consumer insights can you gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers. Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy. Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques. Social Media The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...

Getting your B2B marketing campaign to work for you can be a struggle, but you can use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges, such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results. Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face the...

A few months after the flagging off Tribearc.com, an online based business suite equipped with a leaning management system, page builder, email auto responder etc, to help small businesses simplify their everyday work tasks, they are at it again with Tribearc Academy, another first in Nigeria. Tribearc Academy, a cutting-edge secondary school, has officially opened its doors, offering students a unique and comprehensive education centered on technology and digital skills As one of Nigeria's first school to prioritize technology and digital skills, Tribearc Academy is dedicated to preparing students for the demands of the 21st-century job market. The curriculum integrates core...

Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers. In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet. It is a process where you...

If you have ever recommended a restaurant or complimented a favorite dress after receiving a compliment on your jewelry, you already understand the power of word of mouth marketing. Word of mouth marketing is one of the most effective (and cheapest) marketing strategies. It is when a brand uses the power of word of mouth by encouraging customers to share their experiences of the product or service with their friends and family. And while these discussions seem to be completely out of the brand’s control and perhaps even reversed, consumers will not hesitate to ignore products that have a negative effect....

No wonder marketing is a broad field that encompasses digital marketing and other sub-branches, such as social media and content. Therefore, you can easily find yourself in a challenging situation when you are looking for marketing essay topics for your research papers. These papers include specific areas of marketing alongside case studies, strategies, and situations. Being a student, you can showcase your ability to think differently while finding relevant sources of information and analyzing unique data. Listed below are the top 40 marketing essay topics for your assignment. To check the uniqueness of your work, we recommend using the best...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of the legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing...

TikTok is no longer just a platform for mindless scrolling through a never-ending feed. It is a versatile social media application that enables talented individuals to accomplish diverse goals. Especially, the creators can monetize their content and diversify their income on the go.  Selling digital products is one of the sought-after ways to earn money by unleashing creativity. Though there are a plethora of digital channels out there on the internet, TikTok is the trendiest platform to promote your digital products and drive incredible sales profitably. Moreover, you can avail the support of Trollishly to reach more potential audiences instantly...

Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...

Let me tell you this for free. If you want to stay relevant in the market as a business person or marketer, you have to be willing to change with the trends. If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential. So, when I talk about trends, what do I mean? One of these is the invention of social media marketing, which has changed the way businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing. If you are one of...

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself and the digital marketing trends to look out for in 2026, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

Instagram is a fun site, full of beautiful visuals and breathtaking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just a collection of amazing pictures. The app is now part of the digital marketing strategy of a lot of businesses. Digital marketing is the main component of mainstream marketing strategies. People now deal with more digital content. Digital marketing is highly fruitful. Social media marketing is one of the elements. And social media is playing a vital role in marketing. Instagram is the hub of marketers who use it for...

The most significant functions in a company are innovation and marketing. Thinking about these functions helps you improve your business. More specifically, you will make strategic decisions that will position your firm for a great harvest in the future. You can start by learning 5 technologies that could change digital marketing forever. 1. Voice Assistants These devices perform specific tasks for you. For example, they can play your favorite music from Spotify. Virtual assistants can purchase products for you as well, in addition to setting alarms. Moreover, they can play videos from online streaming sites such as Netflix. Currently, the most famous...

It is a given that your business development Digital Marketing Service depends to some extent on your ability to outmaneuver your competitors and claim the best seat in your industry’s online space. To conquer your industry, you must have an understanding of the workflow of competitors present in the field. Whether your digital marketing service is new to the industry or has been working for a long time, these five tips will help you analyze your competition's online presence. Look Out for Your SEO Competitors A competitor in SEO is someone (or a business) who naturally ranks for key search queries...

You know, I can bet good money that at one point or another, there must have been a time when you heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seems to be pretty easy, as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training, among other...

Marketing has always had a huge impact on the corporate world. India, as one of the fastest-growing economies of the 21st century, has a very significant role to play in the world economy. For progression, it's absolutely necessary for us to focus on the one most important aspect of today’s economic foundation, which is digital marketing. But to understand how to take advantage of it, we need to first know all about its composition. Mobile Marketing: Mobile is a fundamental necessity of human life today. From our contacts to our business details, everything is stored inside this tiny device. It has...

For every business, there should be a clear strategy and action plan for its marketing. We know that it is hard to stick to the plans discussed in the beginning. It is normal to face hurdles in a business. But don’t get disheartened by the small hurdles. One must have a fitting digital strategy execution for the smooth running of their company.  Mere goals are not enough; the ways to achieve these goals must also be planned out. Before discussing what these are, let us look at the benefits of strategy and planning in digital seo marketing: You get a...

As the world of technology evolves, marketing — particularly digital marketing — continues to evolve with it. Just recently, Microsoft announced plans to make artificial intelligence available to everyone in Africa through its 4Africa initiative. And once AI is widely available in Africa, it’ll transform the digital marketing landscape just like it already is elsewhere in the world. Let’s take a closer look at AI and other tech trends set to change the world of marketing. Artificial intelligence Artificial intelligence makes data analysis more efficient for marketers so they can better understand customer behaviour and patterns. Rather than having to manually create various buyer...

With more than 6000 brick-and-mortar stores closed in 2017 in the US alone, according to Fung Global Retail & Technology, specialists predicted a "retail apocalypse". However, according to Statista, e-commerce represents nearly 19% of the total retail globally and is expected to grow close to 25% by 2026, so there's still a lot of room for growth. In 2017, 58.9% of the retail e-commerce sales worldwide came from mobile devices, with 11% of online shoppers using their smartphones weekly for purchases. So not only are we buying more and more online, but we are buying on the go. PwC also conducted a...