You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026. Marketing automation software helps you automate most of your marketing process. You segment your audience by interest or stage in the buying process, target each segment with messages that drive the results you want for your business, and measure the effectiveness of your marketing campaign. These tools can also help you personalize the marketing message with each member's unique attributes. They also cover advanced marketing processes, such as following up with your leads and customers. Marketing automation tools cover a wide range...

Twitter (now X) is a free, easy-to-use social networking and microblogging service that allows users to share short messages and updates with other subscribers. These short messages, called tweets, must not exceed 280 characters (previously 140) on the free plan. X Premium subscribers can post content with up to 25,000 characters. Twitter is the fastest-growing social networking website today, growing much faster than Facebook. One place that Twitter scores high is in simplicity. It is so easy to use, hence people who found other social networking services like Facebook a bit challenging will find using Twitter easy. Opening your Twitter account...

Think Facebook apps are the most frequently used apps for social networking and chat in Nigeria? Well, you have to think again, because 2go is actually the top app used for social networking and chat by mobile subscribers in Nigeria, at least according to a non-scientific mobile apps usage poll we conducted on our Facebook fan page in December 2011. In the poll, we requested our fans on Facebook and Twitter to state their 3 most frequently used mobile apps with emphasis on Android, BlackBerry, Series 40, and Symbian. 2go chat happens to be one of the top mobile apps. 2go...

Outdoor kitchens are a great way to elevate your backyard, combining the beauty of outdoor living with the convenience of modern cooking. But building an outdoor kitchen involves choosing the right materials—ones that can stand up to the elements while maintaining their function, durability, and style. When it comes to outdoor kitchen cabinetry, the battle often boils down to stainless steel and particle board. While particle board may seem like a cost-effective alternative, it cannot compete with the long-term corrosion resistance and overall benefits of stainless steel. In this blog, we’ll explore why corrosion-free stainless steel is the ideal choice...

When it comes to modern homes, space optimization plays a pivotal role in how interiors flow, feel, and function. Designing with efficiency in mind allows homeowners to maximize the potential of every square foot without sacrificing aesthetics. In this regard, choosing the right type of door can make all the difference. Aluminum Folding doors, aluminum sliding doors, and aluminum entrance doors each offer unique benefits, but folding doors stand out as a transformative solution for creating dynamic, space-saving layouts. In this blog, we’ll compare these three door types, exploring how they optimize space and why folding doors might be the...

When it comes to upgrading your car with an aerodynamic body kit, the choice of material is critical. Beyond aesthetics, body kits are all about enhancing performance—reducing drag, creating downforce, and improving handling. Two common materials dominate the market: Carbon Fiber and Fiberglass. But which one is the right choice for you? Is carbon fiber good for car body? While fiberglass has been a popular choice for many decades due to its low cost and ease of manufacturing, Carbon Fiber Aerodynamic Body Kits have emerged as the ultimate choice for performance enthusiasts, thanks to their lightweight design, unmatched strength, and cutting-edge...

Today’s technological advancement is truly an amazing thing. It has provided us with so many innovations that have been proven beneficial to all of us. In addition, technology has also shaped how business is done. The creation of social media has drastically affected business operations. What is Social Media Monitoring? First things first, let us define what social media monitoring is. This is the act of using a tool that will enable you to track and “listen” to what your consumers have to say about your products and services. Of course, social media has been an essential part of everyone’s lives, so...

Bebuzee is the name of the most recent social network to share revenue with its users. Founded in Cambridgeshire, United Kingdom, and with only three months of existence, it has already recorded over five million users worldwide, surpassing some of the most influential social networks in terms of success achieved in such a small period of time. As sceptical as it may sound, Bebuzee believes that social networks should share their profits with their users since it is through them that income is generated in the first place. Without users, there is no online traffic, no adverts clicked on or...

LinkedIn is the world's leading social networking platform for professionals. Unlike most other social networking sites that are more or less for all-comers, LinkedIn is targeted at professionals and people who want to network or promote their business, skills, and job experience. LinkedIn is a site for building your professional network. On LinkedIn, you can follow the career progress of your former classmates in school and catch up with them on a professional level. The service also enables you to search for jobs and research companies you want to work for, as well as get endorsements for your skills. If you are...

There are different types of social media profiles, but you will need to manage the one you want to use so you can reap the benefits of the platform and your profile. It is only then that you will be able to gain more social engagement. The social media platforms allow you to publish lots of posts to which you can react with your social profiles. However, you will need to know and use the subset of these sources available to you when you want to set up searches. As of now, you are allowed to use the following types of...

With the rise of social media over the last decade, more and more insurance companies are using it to attract new customers. Social media is known as a fairly inexpensive way to market to consumers. It's also a great way to allow content to go viral, which gets more and more users learning about the particular company. There are many ways that social media can be utilized by an insurance company to improve its customer base. Creating Viral Content It's no surprise to anyone that marketing works best when it can be amplified over a larger number of viewers. When insurance companies create...

Social Media is very popular with kids. There, they meet new people to chat and engage with. However, they are also exposed to a lot of risks and need adult supervision to ensure they are safe. In this article, we discuss how to protect and monitor your kids or teens on Social Media. Today’s teens are more social media savvy as compared to ever. Six-year-old kids are as digitally advanced these days as 10-year-olds were 3 years ago. An enormous 80% of kids on the internet use some form of social media, and they are sharing more info about themselves...

The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information, and, for businesses, given a new face to marketing. Word of mouth referrals have now been replaced by affiliate marketing, and traditional marketing takes a second place to online marketing. Speaking of online marketing, among the many ways to go about it, social media marketing seems to be the new craze. Like many others, you must have heard about social media marketing at one time or another. Like many people, too, I know you have a lot...

The internet has revolutionized the way people do business today. Every day, business people buy and sell online. Buyers are also researching online before deciding what to buy. Numerous sites offer buying guides. For instance, if you are thinking of buying a home, you will most likely need home appliances, particularly kitchen products and dining wares such as a Pressure Cooker, Slow Cooker, Blender, and other appliances. But do you know how to buy these products effortlessly? You will get an opportunity to get step-by-step guides that are brief, easy to follow, and useful to help you make an effective decision. Equally,...

Earlier, we started a discussion on the subject of social media marketing. In that first piece, I tried as much as possible to help you see what social media marketing is and how it is the next best thing for your business. The truth is, if you’re a business person and you have yet to get started with social media marketing, you are losing out a lot to the competition. So that you will not make the big mistake of not starting out at all, I have decided to follow with tips on how to get started with social media marketing....

For the past two days, I have been talking about social media marketing. Not just what it is, but we have also been able to discover how you can get started with social media marketing in no time. With all that has been said and done, it might look like this new form of driving sales is the perfect funnel to ever be introduced into the business. The aim of today’s post is to tell you that it is not true. Like any other good thing, social media marketing also has its pain points. However, that should not be the...

By now, you might have heard about the new social networking service from Google called Google+, which is generating a lot of buzz and forcing Facebook to make some quick announcements. Google+ now has over 40 million users, who, from reviews all over the web, are generally happy with the service. Having used Google+ for some time now, I would like to join them in giving Google+ a pass mark. Google+ design is great, offering a good user experience, better than Facebook, if you ask me. Your ability to share content with one or more select groups called Circles is...

The world has changed. With information so readily available, the masses are not as uninformed as they once were. Nor are they so removed from corporate levels. Their voice is greater than ever, and they have a greater influence than they ever did in the past. The Power of Social Media Primarily, that voice is through social networking. Blogs, community sites like Facebook, and sharing sites like Pinterest all contribute toward the growing voice of the consumer. Businesses are forced to keep up with the flow or be left behind. This is a situation that many CEO’s of large companies don’t know...

Social media is a place where many businesses strive to communicate and sell to their customers. In its early days, it used to be considered a genie. But, as tons of businesses join every day, getting social media services has become more crucial for their success. Simply having a social media page is not enough anymore. This especially holds true after the algorithm changes that have been implemented on users’ timelines. When your content is not engaging or relevant enough, chances are, you aren’t going to reach the amount of engagement you would want to. So what kind of content should...

It’s 2026 already, and the social media industry has become bigger than ever. With the leading social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+, the number of active social media users in mid-2025 reached 5.41 billion. As per Statista, this number will grow to surpass 6 billion by 2028, which is equal to three-quarters of the total population on Earth. The Internet has become accessible to everyone today, and social media is the lovechild of the Internet. Social media trends won’t end anytime soon, and your business must take advantage of them for several purposes, including social selling,...

So, we have been doing quite an extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well-grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy. You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your campaign...

Today brings the last set in a series of posts that you have been reading about social media marketing. We have surely had a lot of fun together, and whether you are a business owner or a prospective one, I believe you would have had something to take home regarding the subject of discussion. In a week, we have been able to run through what most people don’t in a longer timeframe, and that is something laudable. However, you should keep in mind that the implementation of everything we have talked about takes time and effort on your part. As a...

When done right, social media marketing leads to more traffic, more audience, and more conversions. Whether you are just starting out or already a brand, these social media marketing tips will help you along your course. Boost your brand recognition through Social Media setup Use your social media setup to get your brand a “prominent” tag. Promoting your brand on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc., will help people get to know about your brand and thus help your brand gain fame and followers. Promote your brand’s loyalty through Social Media management, analytics, and tools Engaging with your audience is...

Over the last decade, social media has evolved from a quirky pastime to a defining phenomenon of our everyday lives. We don't treat our Facebook profiles or Twitter accounts as standalone features of our personal lives but as a means of expression and communication. The world seems to be stuck on the growing face of social media, and the new trends and prognoses envision an even stronger bond between humans and the virtual world. How Social Media became so Popular Most people check their Facebook updates, the latest Tweets, and the freshest Instagram posts as soon as they wake up in the...

This article will look at the hype surrounding social media and how the fast-growing medium has attracted millions of youths. In this article, we will be learning about the tips and tricks of WhatsApp, the hype of Social Media, and how social media has attracted millions of youth. We will start off with the hype, and it's about time that we go a decade back when mobile technology combined with the internet to give rise to third-party apps and changed the complexion of mobile phone usage with the internet. This combination and the rise of third-party apps have become a part...

Facebook, Instagram, Snapchat, Pinterest, YouTube, Twitter, WhatsApp, and all related platforms for digital social engagement have been around for a long time. At least long enough to have had a major impact on everyone who crossed its path. Social media has affected everyone directly or indirectly. Even if you’re not on any of them, everyone around you is. Therefore, it has now become an unshakeable reality that social media is a part of our lives. The sole connection we have with the world is that we are rarely taking time off from our screens and work. But social media is having...

Customer satisfaction results from a variety of factors such as brand reliability, employee response, billing accuracy, competitive pricing, quick service, and so on. However, with the growing popularity of social media, it has become increasingly difficult to determine the key factors that influence the user experience of online customers. Understanding how users interact with content on social media and engage with it actively can help organizations understand their customers’ behavior, interests, and preferences. This information can help organizations tailor their online presence on diverse social media platforms in a manner that generates the highest engagement from their customers. Apart from studying...

Everyone wants to be recognized for their work, even if it's positive or negative (not so much liked). Comments are very important on social media platforms. Many brands and individuals are now using social media to market and promote their businesses. Businesses need to get feedback from their customers to understand whether their products or services meet their customers’ needs and what they need to improve. A quick response to your customers’ comments will start a conversation that will attract other readers to your business because they will feel like they are a part of something real. Every customer wants their needs...

Since its inception, social media has catalyzed extraordinary community and commercial benefits. Now, with almost half the world on social media, 3.96 billion users, it is not just hanging out anymore. As the landscape has evolved, so too have the number of organisations looking here to meet their customers and stakeholders. When people are on social media, they’re connecting with one another, and it’s an invaluable opportunity to have conversations as well as share key information to grow and get messages out there. One leading benefit of social media when it’s done right is that it nurtures relationships through quality connections rather...

Facebook associates individuals with companions, previous classmates, and family members. There are social networking platforms that are more geared towards associating business people and professionals, like LinkedIn. LinkedIn has more than 1 billion members in more than 200 nations. Another social networking service that is growing rapidly is X (formerly Twitter). It is a developing pattern that isn't about to back off anytime soon. In 2026, creating a social profile has become one of the most important tasks for brand development in digital marketing. 10 Ultimate Social Media Marketing Hacks for Small Businesses Display what is Real One of your brand's biggest impacts is...

Without a doubt, social media videos are among the best tools available to boost user engagement with your content and brand. After all, the great thing about social platforms is precisely that your followers become active participants in your efforts, interacting and sharing your content to help you reach increasingly bigger audiences! That is in theory, at least. In practice, you can’t post a random video, sit back, and just wait for it to “go viral”. If your goal is to establish and nurture a healthy social media presence using videos, you need a strategy and methodology that produces content people...

Welcome to the 21st century, when everything and everyone is on social media. It gets harder and harder to capture your audience's attention amidst the sea of content flooding their feeds. Thankfully, there's a powerful tool at your disposal that can help you stand out and create a lasting impact: GIFs. These animated images have taken the online environment by storm, offering a quick and engaging way to express emotions, reactions, and messages. Welcome to the 21st century, when everything and everyone is on social media. It gets harder and harder to capture your audience's attention amidst the sea of content flooding...

I have seen enough branding stories to know that a logo is never “just a picture.” It’s a mirror of a company’s soul, its strategy, and how it speaks to the world. When Facebook became Meta, I watched the rebrand unfold with both curiosity and a critical eye. This article explains why the Facebook (Meta) logo evolved the way it did, what each design step means, and how these lessons can shape your own branding decisions. The Early Days: From Facemash to “TheFacebook” The origin of Facebook’s visual identity goes back to Mark Zuckerberg’s early project, Facemash, launched in 2003. The...

Content marketing these days has gained much importance in bringing traffic to websites through its various techniques and methods. The content team aims to develop some of the finest media to attract as many visitors as possible to the website and to achieve high visitor engagement. To achieve the best rankings on Google, the content team should be well-versed in the tips and methods for promoting content on the website, as well as for describing products and services. Google is now majorly focusing and ranking up those websites which are free from any duplicity, non-quality links, non-unique content and others. Many of...

Content marketing is an important project for any kind of business. Be it an already established brand or a start-up that is just willing to make a name for itself, the possibilities provided by content marketing are too immense. I don’t want you to miss out on that, so we are going to do some learning on the topic. Today, how about we look at some of the golden rules of content marketing to get you started? The Golden Rules of Content Marketing To be candid, you can get onto the internet and read hundreds of rules on this same subject. That is...

Content marketing is a powerful tool that companies have been utilizing for years to create meaningful connections with their customers and establish their brand. It is a cost-effective way to reach the right audience and build relationships. As the digital landscape continues to evolve, so do the strategies and tactics for success. Content marketing trends continue to evolve, and content marketers need to be up to date with the latest developments. 2026 promises to bring a variety of new trends in content marketing. From AI-assisted content to interactive and immersive experiences, content marketers need to stay ahead of the curve...

You will want to make sure you are getting everything right with your content marketing this year. 2026 is too crucial a time for your business if you will be taking full advantage of content marketing. If you have gone through the golden rules of content marketing that I earlier talked about, here are some common mistakes in content marketing that you will want to do away with. 1. Poor Content I am starting with this because it is the most important. The aim of content marketing is to use a well-crafted copy to make something happen. If such content is then...

We won’t be talking about content marketing today if it is not something that has been tested and trusted. A lot of companies have done it before you, a lot of businesses are currently in it, and there is still a very large chunk of the pie for you to take a bite from, too. Knowing that one of the best ways to learn is from the experience of others, I have come up with some content marketing lessons from some top companies. 1. Always Seek Improvement These are three words you can hear almost everywhere, so why did I add them...

If you have any business, organisation, or startup running, the goal for you at the end of the day is high productivity. Right? However, what if you have more and more remote teams and employees? When it comes to managing them, or these teams doing self-management, they obstruct concentration and productive workflows. So we need to get rid of these problems, such as work-life balance issues, fast. However, you alone can’t physically reach out to each employee. Well,  your workplace productivity software can. The 5 Challenges with Remote Team Management Managing remote teams is much different than handling in-office staff, teams, and...

Converting social media images into a GIF or graphics interface format can be the best way out for expressing emotion, adding a clever reference, or showcasing a memorable moment from your favourite TV shows or movies. These short yet sweet and dynamic contents are rarely considered spammy as they come jam-packed with meaningful information. Coupled with such stellar characteristics, GIFs have evolved into a charismatic yet not-so-new gadget of social media. Since their very inception, these animated images have been taking over the internet to gain acceptance as a mode of communication in their own right. Thus, digital marketers are harbouring their...

Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results. These tools will help you create and manage your content marketing funnel, create amazing content, manage your outreach campaign, effectively engage with your leads, and manage your team. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too. In...

Many B2B business owners and marketers will agree that content marketing remains the primary force in the digital marketing landscape. It's unmatched in its considerable returns and investment effectiveness. It conveys the motivation behind why it remains a go-to marketing technique for most organizations, including those in the B2B sector. For forward-thinking marketers and those who need to improve their content marketing efforts further, the best way to use these changes is to identify which apply to their business and revise their methods to match what the best players in the market are currently doing. Contentualize has arranged in this infographic the...

The main reason to put content out there is to inform and raise awareness of your brand. You like it when you know people have noticed your content, but it becomes even better news when you are engaged with your readers. You know that your audience is involved with you when they comment, like, or share your content. This way, you know that your content (brand) is providing value amidst the competition. It is no easy task to earn customer engagement, but with a little more creativity, consistency, and a concerted effort, you get what you want. A great content marketing...

Are you looking for tips to improve your content marketing skills? Want a well-organized content creation process that will help take your business to the next level of success? Nowadays, the game has changed when it comes to developing or retaining business relationships with customers. Smart content marketers understand that they need to be quick on their feet, savvy in strategies, and alert in their delivery of content. Sometimes, business people don’t know they can improve the quality and quantity of their content in order to attract their target audience. As compared to the past few years, these days, it is...

In terms of nudging an audience down your sales funnel, the consideration stage can often present a challenge. It is true that some customers jump from the awareness stage right into decision-making, but it is a rare occurrence! Now, if you want to convert potential customers who are still on the fence, then effective content marketing is often the answer. But that doesn’t mean that any type of content will do! We all have dived on the internet looking for information to address a problem or need, and in today’s world, people tend to be spoiled for choice: e-books, webinars, whiteboard...

When you’re running a business using marketing automation software, it’s easy to think that you can just leave everything to run and that your business, to a certain extent, will run itself. However, this is far from reality, and many businesses will be allowing certain automated marketing mistakes to operate without ever realizing it. These mistakes could be costing your business. So you don’t fall into the same trap, here are seven of the most common mistakes and how to avoid them. 1. A Lack of an End Result Problem: You are running an automated content marketing campaign, a social media campaign, or...

A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with. Here's the truth: offering numerous choices to your customers can get them stuck in decision-making, thereby leaving them with the option of not taking any action at all. To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looking good to looking great to keep your website visitors. Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on...

Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle. It’s even more challenging for B2Bs, whose future depends on the will of entire organizations. After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...

Many Outlook users at times ask the question whether it is possible to recover emails that are deleted from their Outlook mailbox. Well, the answer is yes. You can recover all your deleted emails, whether you have lost them due to emptying the ‘Deleted Items’ folder of your Outlook, or hard deleted them from any Outlook mailbox folder! In this article, we discuss how to recover deleted emails in Outlook. For Exchange Outlook users who want to recover deleted emails from the ‘Deleted Items’ folder of their Outlook mailbox, it is the ‘Outlook Dumpster’. The Outlook dumpster is a place...

Have you just received an email congratulating you for winning a lottery or urging you to update your ATM or banking details? Be careful, it is an internet 419 / phishing scam e-mail. Free online e-mail services like Yahoo Mail, Gmail, and Hotmail have been working to protect us from scam emails, but the phishers seem to come up with new ways to beat the filtration system. Scam e-mails seem to beat Yahoo Mail more than other email platforms. Here you find some security tips on protecting yourself from scam e-mails on Yahoo Mail and other e-mail platforms. Scam e-mails are...

As everyone knows, backup is a process that plays a major role in the case of any disaster in the application or system. A backup file maintains a copy of the data files on a local system and works as a disaster recovery plan. Although, taking a backup is badly ignored by the users. And, at the time of data corruption, users are unable to recover the files and become depressed. The same condition arises in Lotus Notes application, the users forget to take a backup and leads to data loss situations. Notes is a very notable email client used by...