Etisalat the owner of the fifth GSM license in Nigeria plans to launch mobile telecoms services in August. The company since it acquired the fifth GSM license has spent about one billion dollars in deploying her state of the art telecoms infrastructure in Nigeria.
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Etisalat Nigeria plans to launch her services nationwide as soon as possible. The company also have an ambitious subscriber intake plan. Etisalat hopes to beat her performance in Egypt in her Nigerian operations. Etisalat achieved a 4.2 million subscriber base within one year of operations in Egypt.
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To achieve this Etisalat is currently deploying state of the art telecoms infrastructure throughout the country. The company is also paying close attention to the challenges facing the telecoms industry in the country like poor infrastructure. Etisalat is leveraging experiences acquired from operations in countries with similar or even worse infrastructure challenges. Such countries where Etisalat currently have telecoms operations include Afghanistan and Sudan.
The company will adopt innovative alternative power supply like solar energy systems. This will increase the network reliability and availability and make her the telecoms operator of choice. Etisalat also intend to encourage collaboration between telecoms operators to overcome these challenges.
Etisalat hopes to use her superior quality of service, affordability of services and the deployment of innovative technologies to attract subscribers. The company promises the most competitive prices to Nigerians as they launch in August.
Subscribers have been promised affordable data services like MMS, GPRS/EDGE, and much more. The keywords for Etisalat seem to be affordable prices, innovation and customer satisfaction. Nigerians are to expect a better deal.
Etisalat is recruiting seasoned professionals with innovative minds and analytical skills to help her deliver on her promises to subscribers. The company hopes to be the employer of choice in Nigeria, attracting the best brains available in the country. At least 1000 professionals will be recruited within the first 18 months of her operations in the country.
Etisalat is based in United Arab Emirates (UAE) and currently have operations in 18 markets. The website of Etisalat Nigeria operations is www.etisalat.com.ng