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Best Ecommerce Software – A Brief Overview

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Are you a long-time business owner who want to explore putting your business or store online? Or are you starting a new business and plans building an online store? Whichever side you’re on, an eCommerce software is the answer to your needs.

What is an e-commerce software? It is a software that allows you accept and process orders online. This includes integrating shopping carts, online payment processing, inventory management, amongst other features.

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Finding an eCommerce software is not an easy task. There are a lot of eCommerce solutions out there and it’s not easy to pick the best fit for your business. There are basically two types of eCommerce software to choose from. Self hosted solutions like Magento require you to have knowledge of programming codes. While these are more flexible eCommerce solutions, they are complex, usually taking a lot of time to implement. Self hosted solutions are better for bigger stores with thousands of products to sell.

On the other hand, there are cloud based eCommerce software which are easy to use. In fact, with these solutions, you can have your store online in a few minutes. This is ideal for small and medium business owners with little technical background. Customising your store simply involves drag-and-drop operations. So, any one with basic computer skills can build a store on a cloud based eCommerce software.

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To help you find the right one, here are some of the best eCommerce solutions. Our focus here is on the cloud based solutions:

BigCommerce

BigCommerce is pretty much similar to Shopify. It has the shopping cart and customizable online shop functionality. It also has a number of free features for its users. To help businesses, ecommerce sofware also has marketing and SEO support for them to boost their online shop’s traffic.

BigCommerce’s monthly subscription start at $29.95 for a unlimited storage and unlimited products. It charges a 1.5 percent transaction fee for the basic plan. Visit BigCommerce

Shopify

Shopify is an eCommerce solution that’s very friendly to businesses. It lets you customize your online shop without technical programming codes, and has extensive number of apps to add functionality to your online store. It also integrates Google Analytics to its dashboard for you to easily track your customers and their purchases.

Its monthly subscription starts at $29 a month which includes: 1 GB of storage and 100 products. It charges a transaction fee of 2 percent for this basic plan, and goes lower with higher monthly subscriptions. Visit Shopify

Volusion

Volusion is also another ecommerce solution targeted at non-develooers. It provides a shopping cart and templates (free and premium ones). It’s also customizable but has a less friendly approach to customizations of the site, as compared to Shopify and BigCommerce.

Nonetheless, it still has tons of features like allowing users to manually input orders made over the phone or other media. They also offer marketing services as an add-on from the subscription plans.

Volusion is the cheapest amongst the three at only $15 a month, with unlimited storage, and no transaction fees. They also offer a free 14-day trial of their solution. Visit Volution

In Conclusion

From these three, you can easily weigh which one fits your business and budget. Consider the benefits – maybe one is a bit pricier but has more features. To find the right software, research and compare various e-commerce software and get feedback from other people. It may be people you know or some feedback of users from forums and blogs. This will help you know if your shortlisted e-commerce solution providers will give you a good service and support.

Of course, cost also matters. Instead of looking at price points alone, also consider the benefits inclusive of a subscription plan. Maybe you can find some that’s a bit pricier but have way more features than the others. It’s all about finding the right balance.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Best Ecommerce Software – A Brief Overview was written by Paschal Okafor. The article was last modified: June 4th, 2016

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