Nigeria’s number one blog the Linda Ikeji blog has overtaken Nairaland in the latest Alexa traffic ranking. This means that more people now visit the Linda Ikeji blog than Nairaland.
This is the first time the blog has ranked above Nairaland in the ranking and with Nairaland on a free fall since December last year (2014) this might become the new normal.
As December 8, 2014 when we announced Jumia breaking into the top 10, Nairaland was ranked 8th and Linda Ikeji blog 15th, but since then Nairaland has falling off the top 10, now ranking 14th, while Linda Ikeji blog has gone up two places to 13th.
Nigeria’s top two ecommerce brands Jumia and Konga are still in the top 10 ranking 7th and 8th respectively and are the two highest ranking Nigerian website in the ranking. Naij now ranks 15th, dropping two places from its ranking last December.
While it is not possible to pinpoint why Nairaland have been on a free fall, it would not hurt to speculate. One reason could be that with dozens of new websites launched every other day, Nairaland is losing traffic to the competition.
Another reason could also be that new internet users (since thousands of Nigerians connect to the internet for the first time every week) are not finding Nairaland attractive. While Nairaland already has a sizable number of loyal users, I believe that its inability to acquire new users at the same rate as its competitors could be the major reason.
Lets hope that Nairaland figures out a solution to the problem soon, though I believe that it will probably get worse before it gets better and I believe Naij will probably overtake Nairaland before that happens. In the meantime, the Linda Ikeji blog is now the highest ranking Nigerian content website and am sure the owner is proud.
Update: The screenshot above was from Yesterday February 6, 2015 when the change happened. As at the time of publishing (i.e. today) Linda Ikeji Blog has gone up to 12th in the ranking.