Though, I have no official statement from LG, it is likely that the company’s latest flagship, the LG G4 will be making its official debut to the Nigerian market in June during the biggest mobile phone sales event of 2015, the Jumia Mobile Week.
My hunch is based on two factors. First, Jumia said a number of new phones will be launched during the event and a couple of brands like Innjoo, Infinix, and Wiko are already lining-up new phones for launch during the mobile sales event.
Samsung will also be offering its latest flagship duo of the Samsung Galaxy S6 and Samsung Galaxy S6 Edge during the Jumia Mobile Week Megathon, which means that without a new flagship LG will be at a disadvantage during what may well be the biggest mobile phone sales event of 2015 in Nigeria.
However, the most important piece of information that I am using is the fact that the global launch of the LG G4 have been marked down to start from late May to early June, which seems to coincide with the Mobile Week Megathon.
LG G4 went on sale exclusive to South Korea on April 29, 2015 and is expected to start trickling to the rest of the world in late May and early June. And true to this schedule, the G4 will launch in Hong Kong this week with Turkey, Singapore, and Russia shortly after. Other major markets should get it through out the month of June.
With LG’s day on the Jumia Mobile Week Megathon billed for June 7, it is likely that the LG G4 will be launching in Nigeria on or before June 7. Of course, this hunch is based on pretty thin information, so it may well be completely wrong.
However, if we are wrong LG will be missing a key opportunity to push its latest flagship smartphone, which will not help LG’s standing in the market, especially as LG does not seem to have any big hit smartphone in Nigeria.
LG could not muster a single phone in the top 10 bestselling phones in Nigeria in March 2015 despite its biggest rivals Samsung and Nokia/Microsoft taking 7 spots between them. Even the top 20 had no LG presence with Samsung having 10 spots all to itself and Nokia/Microsoft taking 5.
LG G3 was not found on the top 20 bestselling phones list for March 2015, while the Samsung Galaxy S5 was on number 13 in the list, showing a clear lead.
This is why LG needs to push its best products to Nigerian consumers at any given opportunity and why we believe they will launch the LG G4 this June during the Jumia Mobile Week Megathon.
LG G4 features a brilliant 5.5-inch IPS display and runs Android 5.1 (Lollipop) on a hexa-core Qualcomm Snapdragon 808 chipset with 3GB of RAM. See LG G4 specs.