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How to Build a Solid Social Media Marketing Strategy for 2018

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Social media marketing strategy
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Social media marketing strategy
Credit: Startup Daily

So, we have been doing quite the extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy.

You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your campaign will lack focus. If you want to make the next step in social media marketing with a solid strategy, here’s how to make that happen

1 Have Goals

It is common practice that you should have goals for anything you are setting out to in life. Whether you are setting short or long term goals, make sure you keep realism in mind. Instead of setting vague goals such as ‘to become the best online brand,’ work with something functional such as ‘to promote the good image of the brand via pictures on Pinterest, averaging 30 likes and comments per week.’


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2 Know your media

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Following what I have already talked about when discussing the common social media marketing mistakes people and business make, you should know your market and the platform.

Construct a social media audit to know the platform, how people consume data on it, what gets to them the most and where your target customers are. You should not also forget to check out your competitors, as that will inform your business mind.

3 Content! Content!! Content!!!

No matter the kind of marketing it is, I have come to find out that content is truly king. How well you can work your content to the needs of the market will then go a longer way in how successful your campaign is going to be.

Don’t just write (or have someone do it for you, as the case may be). Go for visual media too. It would interest you to know that up to 90% of shoppers prefer to watch product videos than read all that write up. That should tell you something.

4 Create solid engagements

Social media was built for you to network. Even as a brand, you have to take the time to involve yourself in conversations with the public. You might see it as being petty, but you are gaining a reputation as that brand which is always close to its customers.

Psychologically, customers see a brand as something greater than them. Allowing them see the human side of the brand means they can be empathic about it. That is how you make conversions.

5 Track your Progress…

… because without that, you won’t know what you’re doing well, and what you’re not doing great. Set up analytics for your performance across various platforms. Observe the trends that are in content (text, video, images, etc) which do better than others.

Once you are able to identify why they get more reactions, press further in their direction.

Make sure you also make decisions on the behaviour of your market/ customers based on the insights you get from the analytics.

In the end, always look to improve. While improving, ensure you know how what you are doing is helping you. While I want you to use social media marketing to boost your brand, I don’t want you to be one of those who are unsure whether or not their campaigns are adding anything to the brand.

Such marketers just keep doing it because they have started already, or because others are doing it.

Got any other strategy you have used in the past that works for you? Do share in the comments box.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How to Build a Solid Social Media Marketing Strategy for 2018 was written by Owolabi Olanrewaju. The article was last modified: January 19th, 2018

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