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5 Trends to Shape Up E-commerce in 2018

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5 Trends to Shape Up E-commerce in 2018
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It shouldn’t come as a surprise that e-commerce is slowly taking over the world and by 2020, the sales are anticipated to surpass $4 trillion threshold!

While established companies will look to build on the foundation set in the previous years, small companies and startups will find it difficult to make it big. In order to survive this industry, it is important to incorporate all the latest trends prevailing in the market so that you always stay ahead in the competition.

Let’s have a look at 5 potentially disruptive and most important e-commerce trends that marketers should follow in order to improve customer experience and grow the business at the same time.

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Customizations

Customers are not like herds of sheep – you cannot treat them in the same way. Each customer has their own needs and specific requirements. As we move ahead in 2018, we come across many examples where customized results have helped businesses secure more leads. In this year, e-commerce businesses should look to provide personalized and customized results to the customers. Not only will it help them enjoy a better shopping experience, but you will also be able to make more sales.

Integration of New Systems

When the entire industry is progressing at a rapid pace, how can you expect to gain success by not incorporating the latest technologies and systems? Being the owner of an e-commerce business, it is highly important for you to look for new technologies such as voice search that can help build engagement and provide a better experience for the users.

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Application Development

More than 60% web traffic are mobile-based today and the digital world is moving towards mobile applications. Even though mobile web browsers are an easy way to browse online stores and websites, but they still are not as quick as mobile applications. E-commerce application development will reach new heights this year and it is your opportunity to use this service so that you are not left behind others.

Diverse Web Design

Web design is an integral component of e-commerce development services. According to statistics, 70% e-commerce stores fail due to poor web design. This year, companies will invest in improving the web design and make it more interesting and interactive. Moreover, the web design should be responsive. 55% customers switch to other websites because the design is not responsive. In this year, more websites will move towards responsive designs so that leads could be secured.

Live Chat Support

Creating waves of success in other businesses ever since, live chat support feature is taking the e-commerce world by storm. By e-commerce, it does not only mean online shops but other platforms as well including PIM, CMS, CRM, etc. Studies show that 94% customers feel satisfied if they get the answers to their queries instantly. Live chat support feature can really give the much-deserved projection to your business and allow you to make more sales.

These trends are worth giving a consideration. Using these, you can make more customers, boost your sales, climb up the rankings, and achieve all the desired goals.

TransData is one of the leading companies offering e-commerce development services. Having a team of highly professional individuals and market experts, TransData can help you make an e-commerce store that is a pure depiction of modern trends. If you want to know more, just write an email to [email protected]. Your query will be very well taken care of!

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Paschal Okafor is NaijaTechGuide Team Lead. The article 5 Trends to Shape Up E-commerce in 2018 was written by Paschal Okafor. The article was last modified: March 29th, 2018

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