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Best Email Marketing Service Providers in 2018

Email Marketing for Beginners
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When we listed out a couple of basic steps, do’s, why’s and whats about E-mail Marketing in this article for dummies/beginners, finding a suitable Email Marketing service provider that fits perfectly with your business or personal plan is one of the crucial points we highlighted.

The importance of choosing the right email marketing host, company, platform, provider cannot be overstated… but could be difficult. I mean, there are a tonne of them out there. Trial and error could be a way to find out the best service provider for your email marketing campaign but think about the cost, time, and energy you’d waste doing that.

So, here we are, with a list of some of the best Email Marketing Service Providers in 2018 — as concocted based on several reviewers from users, popularity, cost, features and other factors.

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Best Email Marketing Providers


While many (if not all) email marketing providers have fixed prices to use their software/platform, MailChimp allows you use their services for free, with an option to pay for more features as your marketing needs grow. For small businesses or beginners, MailChimp is a perfect email marketing provider to choose as it fosters experimentation.

Best Email Marketing Providers

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MailChimp has 3 packages/plans based on price — Starter, Growing business and Pro marketer. MailChimp’s starter plan allows users with 2,000 subscribers or less send as many as 12,000 emails in a month at zero cost!

Best Email Marketing Providers

MailChimp is trusted and used by thousands of businesses and the company says it sends out billions of emails every day. See more about MailChimp’s services and pricing here.


GetResponse is another leading email marketing provider in 2018. Unlike MailChimp, GetResponse has no free email packages. You have to pay for their services – but it’s affordable and flexible. For as low as $15 per month, you can send unlimited emails with subscriber count being the only restriction.

GetResponse charges on the basis of number of subscribers you have on your mailing list. The lowest package ($15/month) allows for only 1,000 subscribers. Anything above 1k subscribers will cost you extra (but little) charges per month.

See more details about GetResponse’s email marketing services and packages here. You can also check out what users are saying about GetResponse here.


AWeber is another industry leading and trusted email marketing provider. With easy to use tools, automation, and a customer service that works round the clock to serve customers, AWeber is among the best email marketing providers you should adopt for your business.

AWeber is quite similar to MailChimp in that it also offers free email services for new customers — but for 30 days only. AWeber’s packages are also affordable and reasonable for a small business to start its email marketing campaign. AWeber’s plans start from $19/month for a maximum of 500 users. Price increases according to subscribers count. See details here and in the image below.

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Best Email Marketing Providers


Speak about best email marketing providers, ConvertKit is worthy of mention. The company has a number of packages and plans for businesses to try out and the good part: all packages come with a 14-day trial period.

The least plan starts at $29 per month for a max of 1,000 subscribers. Some accompanying features of ConvertKit’s email marketing services include high deliverability, customizable forms, automation, subscriber tagging etc.

Best Email Marketing Providers

See more details on ConvertKit’s pricing page.


ActiveCampaign runs an affordable, flexible and multi-user accounts for businesses to run their marketing campaigns. For as low as a $9, you can send unlimited emails, newsletters, promotions to a maximum of 500 subscribers. Pricing is also based on subscribers counts and you can determine price estimates on the company’s pricing page by inputting the number of subscribers you wish you market to.


Benchmark is another leading provider of affordable and flexible email marketing. Benchmark plans start from $9 per month for 600 subscribers. Interestingly, Benchmark allows multiple businesses share a single account. See more details on Benchmark official website and pricing page.

Best Email Marketing Providers

Zoho Campaigns

Zoho Campaigns is quite similar to MailChimp — both offer free mailing services with only a few limitations. As a small business new to Email Marketing, Zoho Campaigns is perfect for A/B testing and creating a new effective email marketing campaign without spending a dime. Once you get the basic and your campaign is working for your business, you can then opt for a paid and unlimited plan with more features, which by the way is also super affordable.

Best Email Marketing Providers

With Zoho Campaigns, you can send as many as 12,000 emails to 2,000 subscribers every month. See more pricing details here.

Email Marketing has become a very integral part of many successor businesses. If you are in the starting phase, the above are the best email marketing providers in the game and we recommend, for any provider you choose, to try out the free/trial services before opting for paid and premium plans.

Paschal Okafor is NaijaTechGuide Team Lead. The article Best Email Marketing Service Providers in 2018 was written by Olanrewaju Sodiq. The article was last modified: May 8th, 2018

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