In our Email Marketing for Beginners, we listed a couple of basic steps, do’s, why’s, and what’s about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing platforms you can consider in 2026.
The importance of choosing the right email marketing platform or provider cannot be overstated. I mean, there are a ton of them out there, and choosing the right one could be daunting.
Trial and error could be a way to find out the best service provider for your email marketing campaign, but think about the cost, time, and energy you would waste doing that.
So, here we are, with a list of some of the best Email Marketing Platforms in 2026, compiled from our reviews.
Best Email Marketing Platforms and Software
Here are some email marketing software to use in 2026:
1. Constant Contact
Constant Contact is one of the best email marketing tools for businesses. To keep things simple, the service offers three packages, starting at $12, $35, and $80 per month, respectively, for up to 500 contacts.
Both packages offer unlimited email sends. To help you test the service, you get a 14-day free trial. You can also get handsome discounts if you pre-pay for 6 months or 12 months.
Constant Contact goes beyond email marketing, offering social media marketing, SMS marketing, and more marketing features.
Depending on your plan, you can use integrations, sign-up forms, landing pages, surveys, and event marketing tools to capture leads and promote offerings. This “all-in-one” approach is especially useful if you want fewer platforms to manage and prefer everything tied back to one contact list.
Constant Contact earns its place among the best email marketing platforms because it is practical, reliable, and built for the way small businesses operate. It is also easy to learn, fast to deploy, and strong enough to support growth as your list expands.
If your priority is sending beautiful emails, staying consistent with automation, and improving results with simple reporting, Constant Contact is a platform worth considering.
2. GetResponse
GetResponse is another leading email marketing tool for 2026. Unlike MailChimp, GetResponse has no free email packages. However, you get a 14-day free trial on any package.
You have to pay for their services but it’s affordable and flexible. For as low as $19 per month, you can send unlimited emails, with subscriber count being the only restriction.
GetResponse charges on the basis of the number of subscribers you have on your mailing list. The entry Starter package costs $19/month for 1,000 subscribers. The Starter plan also adds one custom automation workflow, landing page builder, and signup forms and popups.
The Marketer package which which adds unlimited automation workflows, sales funnels, abandoned cart recovery, and unlimited web push notifications goes for $59 per month.
The Creator with functionality to create and sell online courses as well as create webinars offers the best value at $69/month. For the MAX plan is designed for enterprise users.
GetResponse now has a lot of features that make it a versatile marketing automation software and one of the best content marketing tools.
You can now create landing pages, create sales funnels, sell electronic goods, and host webinars without needing any other software.
3. MailChimp
While many (if not all) email marketing services charge a fixed price for their software/platform, MailChimp offers a free plan that provides a limited but reasonable set of features. You can go for a paid option with more advanced features as your marketing needs grow.
You can add up to 250 contacts and send up to 250 emails per day or 500 emails per monthly on the free plan.
For small businesses or beginners, MailChimp is one of the best email marketing services to choose, as it fosters experimentation.
Aside from the free plan, MailChimp has three other packages/plans, each offering more features depending on the pricing.
The Essentials plan and Standard plan allow up to 500 contacts at the base prices of $13 and $20, respectively with a 50% discount if you buy an annual plan. However, the more contacts you want to send emails to, the more your monthly subscription costs.
The Essentials plan can handle up to 50,000 contacts and send up to 500,000 emails monthly. The standard plan can store up to 100,000 contacts and send up to 1.2 million emails monthly.
If you want all the bells and whistles, the premium plan is good for you. It starts at $350 monthly with support for up to 10,000 contacts at this base price. You get 50% off if you pay for an annual plan.
As your contact increases, your monthly subscription increases. It supports over 200,000 contacts and can send over 3 million emails.
Note that the price differences between plans are not just about the number of emails you can send, but also loads of other features to make you successful in marketing. It even comes with CRM software built in.
MailChimp is trusted and used by thousands of businesses, and the company says it sends out billions of emails every day. See more about MailChimp’s services and pricing here.
4. AWeber
AWeber is another industry-leading and trusted email marketing services provider. With easy-to-use tools, automation, and a customer service that works around the clock to serve customers, AWeber is among the best email marketing platforms you should adopt for your business.
It’s easy to understand that packages make it top when it comes to user experience.
AWeber is more or less similar to GetResponse in the way it lays out its packages. It offers the same features on all packages, with the only difference between plans being the number of contacts you can store. However, the platform offers a 30 days free trial to test things out.
AWeber’s packages are also affordable and reasonable for a small business to start its email marketing campaign.
AWeber’s plans start from $15/month for a maximum of 500 users. Price increases according to the subscriber count. See details here and in the image below.
If you have more than 150,000 subscribers, you can ask for a custom quote.
5. SendPulse
What sets SendPulse apart from its competitors is the multichannel approach to marketing automation.
The platform promises to automate your marketing emails, SMS, and web push notifications. But wait..! There’s more. SendPulse also offers a Messenger chatbot tool, which can come in handy if you want to boost your Facebook business page performance.
When it comes to bulk email functionality, SendPulse has all the necessary tools and features to make your marketing life easier.
Subscription forms, email template builder, pre-designed templates gallery, A/B tests, statistics, you name it. To top it all off, the email platform pricing is among the most affordable ones.
Price starts at $10 per month for up to 500 contacts and unlimited email sends. The great plus for this service, is that it also offers a Pay as you Go model that enables you pay for the number of emails you want to send.
You can also try the free plan that supports up to 15,000 email sends.
6. Kit
Speak about the best email marketing service, and Kit (previously called ConvertKit) is worthy of mention. The company has a number of packages and plans for businesses to try out, and the good part is that all packages come with a 14-day free trial period.
The least plan starts at $39 per month for up to 1,000 subscribers. Some accompanying features of ConvertKit’s email marketing services include high deliverability, customizable forms, automation, subscriber tagging, etc.
See more details on Kit’s pricing page.
7. ActiveCampaign
ActiveCampaign runs an affordable, flexible, and multi-user account for businesses to run their marketing campaigns. For as low as $15, you can send unlimited emails, newsletters, and promotions to a maximum of 1000 subscribers in the entry-level Starter plan.
The service offers three more premium plans: Plus, Pro, and Enterprise, starting at $49, $79, and $145 monthly, respectively.
Some of the more advanced packages can be great for your marketing toolkit. Features like lead and contact scoring, SMS marketing, and predictive sending can be great for marketers.
Pricing is also based on subscriber counts, and you can determine price estimates on the company’s pricing page by inputting the number of subscribers you wish to market to.
8. Benchmark
Benchmark is another leading provider of affordable and flexible email marketing. The tool offers plans starting from $37 per month for up to 2,500 subscribers.
The email marketing platform offers a free plan, which supports up to 500 contacts and up to 2,500 email sends in a month.
Interestingly, Benchmark allows multiple businesses to share a single account. See more details on the Benchmark official website and pricing page.
9. Zoho Campaigns
Zoho Campaigns is quite similar to MailChimp both offer free mailing services with only a few limitations.
As a small business new to Email Marketing, Zoho Campaigns is perfect for A/B testing and creating a new, effective email marketing campaign without spending a dime.
Once you get the basics and your campaign is working for your business, you can opt for a paid, unlimited plan with more features, which, by the way, is also super affordable.
With Zoho Campaigns, you can send unlimited emails to up to 500,000 subscribers every month. You can also contact Zoho if you need more. See more pricing details here.
10. Brevo
Brevo (previously SendinBlue) wants to be your all-in-one tool for sales and marketing. It offers a wide range of features for marketing and sales that puts it as one of the best email marketing platforms.
You also get support for SMS marketing. If you subscribe to the premium package, you get advanced marketing features like marketing automation, Facebook ads integration, and chat.
To test the waters, Brevo has a free plan that is limited to 300 emails per day. For more features, you can try the Starter package for beginners that starts at $9 per for up to 5,000 emails per month.
For businesses, the Standard package is a great place to start. The plan costs $18 for 5,000 email sends per month. This plan can support up to 1 million email sends per month.
For advanced users who need all the bells and whistles, the Professional plan is a great choice. It costs $499 and $4,543 for up to 150,000 and 10,000,000 email sends per month, respectively. See Plans.
11. Drip
Drip is an email marketing tool for eCommerce. The service boasts of its seamless integration with eCommerce solutions like Magento, Shopify, and WooCommerce.
Drip is positioned as an eCommerce CRM providing you with the data you need to automate your eCommerce marketing. You get a no credit card free trial period to test the tool with the entry-level plan, starting at $39 per month for up to 2500 contacts. See full pricing here.
12. Keap
Keap (formerly Infusionsoft) is another tool that boasts of combining CRM to build a complete marketing tool for your business.
You get features to enable automating your sales and marketing. The plan starts at $299 per month with limited free trial that allows you send 25 emails. Learn more.
Conclusion
Email Marketing has become an integral part of many successful businesses. If you are in the starting phase, the above are the best email marketing platforms in the game. We recommend that for any provider you choose, try out the free/trial services before opting for paid and premium plans.
