Want a 10 times higher chance of converting leads? Then you should know that leads generated through search engines are more likely to convert than those generated through social media.
Additionally, people are more likely to trust results from organic traffic than paid advertising. In fact, it is estimated that only about 20% – 30% of people actually pay attention to the paid ads that come up in a search.
That entails that improving the SERP for your business is not just a necessary but essential step. You cannot rely only on PPC advertising any more.
Team at seotribunal.com have detailed a range of different SEO related tactics in the infographic below. This will help you understand better how to choose the best SEO company for your business.
Don’t worry if some of the industry jargon is confusing for you – it is for most people. The main thing that you need to know is that the search engines rate sites in terms of how well the information on the site matches the search query and how credible the site is.
In the past, all you had to do was to work in common search terms regularly throughout the page to convince Google that your content was related. With advances in AI, however, it is now possible for Google and other search engines to understand the gist of the site, without the keywords.
Now, using the keywords too much is more likely to flag your site as a spammy one and will hurt your ranking.
At one stage, credibility depended on how many sites had linked to yours. Initially, it did not matter what these sites were; the more links you had, the better your site appeared. Now things have changed significantly.
The credibility of the site that is linking to yours is now also taken into account. If an authority site, like a government or reputable educational site links to yours, your site benefits through their credibility. If, on the other hand, a spammy site links to yours, your site can be penalized.
But do you want to know the real secret of search engine optimization? The rules can, and frequently do, change very quickly. You have to keep yourself up to date with the new changes in order to keep your website on top.
The infographic that follows will help you do just that.