Public relations (PR) is important. “It can drive sales, build a huge evangelical brand following, and even attract formidable investors. But it’s elusive.”
You have to get people talking about you, but they have to know that you exist. Unfortunately, just getting the word out about your business isn’t enough. PR is so difficult because you have to get people to notice your efforts!
Public relations is tough, but you don’t have to make it any tougher than it needs to be. Today’s technologically advanced world has provided us with tools that can make any job easier. Here are five apps that will simplify what it means to work in PR.
Best Apps for PR Professionals
1. LogMeIn
PR professionals spend plenty of time in the office working on new brand awareness strategies, but they spend a lot of time outside the office too.
It definitely makes life interesting, but it also makes life complicated if you’re using a computer to create Word documents in the office and using your smartphone on the go.
LogMeIn offers a solution. This app connects your devices with your computer back in the office, all without the need to lug around a laptop.
You can open files that are saved to your computer, run programs, and generally stay productive while you’re on the road without having to wait until you get back to the office to return that email.
2. Tape-a-Talk
Testimonials are an effective way to showcase what a brand has to offer. There are a ton of ways to use testimonials too! A few ideas include:
- Creating a testimonials page on a website
- Including testimonial information in a blog article
- Turn testimonials and case studies into a download
- Use them in emails and CTAs
The trouble is, being ready for an interview can be difficult as a PR professional. You may not always have the luxury of scheduling a call and recording it on the computer!
Instead, use Tape-a-Talk. It’s a great way to get that testimonial on the go, but it’s also a great way to record information as you’re typing or writing down important information.
3. Wi-Fi Analyzer
When you’re on the go, it’s important to stay connected, especially if you work in public relations. Wi-Fi can be a lifesaver, but only if the Wi-Fi you have access to provides you with a fast, reliable connection.
Instead of browsing all the available Wi-Fi networks in the area and trying them one-by-one, use Wifi Analyzer. It allows you to see right away which signal strengths are the strongest so you can pick the right Wi-Fi right off the bat.
It also enables you to see what other devices are connected to the network, so you can make safety-conscious choices too.
4. Meltwater
Being in PR means staying on top of the latest industry news. With the 24-hour news cycle, that can be nearly impossible. Untether yourself from the computer and stay up-to-date on all the latest news that relates to your industry with Meltwater.
Unlike other apps and news sites that fill you in on all the latest news, this app keeps you up-to-date on all the news and social media posts that relate to your industry. In addition, it can show you analytics on the coverage, so you can see just how much attention every news story is getting.
If you find a piece of news that is relevant, you can share it easily with coworkers via text, email, or WhatsApp.
5. Skype
Being away from the office means a lot of time spent making phone calls and sending text messages. However, face-to-face is often the best way to communicate, and Skype continues to be one of the best ways to communicate face-to-face.
Skype allows you to schedule meetings, even while you’re on the go. You can view and present content with screen sharing capabilities as if you were actually in the board room with the rest of your colleagues.
Skype is also a great way to connect with consumers and conduct interviews. Videos recorded on the App can be used in testimonials on a website, in marketing campaigns, and more.
There’s a lot to stay on top of as a PR professional. That last thing you want to worry about is a document that’s saved on your computer in the office or writing down a quote wrong. With the apps on this list, you’ll save a lot of time, and more importantly, they can help you do your job to the best of your ability!
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