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Brand Growth Through User Generated Content

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Social media, in all its forms, is a useful and widely available, almost unavoidable resource for companies and brands that wish to grow awareness. Be it a new product or brand awareness, User Generated Content (UGC) can be a very natural and noticeable way to put ideas and marketing strategies in front of the people that matter – consumers.

Cost-Effective & Available Marketing

For companies with limited marketing budgets, UGC can be a very cost-effective form of advertising. An attractive idea or a fun concept spread quickly over the internet that is continually expanding and becoming faster.

Keep in mind, however; it will be essential to protect your brand with image moderation service if you rely upon UGC. All sorts of bad things can happen while you are busy taking care of other elements of your business.

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Viral marketing campaigns are plentiful on the world wide web, and not limited by budgets. A campaign is only limited by the strength of the idea behind it and a great idea fast becomes popular, and results in what is essentially almost free exposure, sometimes on a vast scale, for aspiring and established businesses and brands.

The user numbers associated with the broader social media platforms are astronomical. And they increase day-by-day. There’s no sign of it slowing and seemingly no limit to the appetites of people to devour information, take part in viral games and crazes and generally waste their free time interacting and telling other users what they like and don’t like.

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It’s incredibly essential today for brands and companies to have an active presence and be receptive to interactions from customers on the web.

Instant Information

Reviews and opinions in the modern world are spread instantly and accurately, whether good or bad. Openness to communication, on the part of brands and companies, is as vital in the age of social media as it always has been.

It’s just that when communication is as rapid and visible as it is on the web, managing and being active in that department can quickly make or break a new product, or even an established brand.

Think About It

UGC based marketing is not very different from more traditional marketing campaigns, and the most important things are to have a catchy idea and a good plan in place at the outset.

User Generated Content can be very effective, or extremely unforgiving, so it’s essential to have a great strategy and to think about trying to make your idea as attractive and fun as possible. Users need to have some form of motivation to become involved, and if they get involved in numbers, then you can experience massive benefits for your effort.

As before the birth of the internet, competitions can be handy marketing tools and a great way to draw customers in and gain helpful feedback and comments from them. Video reviews of products, where users get to show off their shiny new toys, and perhaps even their skills in using them, are also a great way to get people and campaigns active on the internet.

Give It a Try

No matter how you choose to use UGC and social media to grow awareness of your product, service or brand, there’s no mistaking that it’s here to stay. UGC can be a wonderful asset to any business. Regarding gaining usable feedback and getting your ideas in front of potential customers, User Generated Content can be very powerful and useful, for boosting brands.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Brand Growth Through User Generated Content was written by Abu Obaida. The article was last modified: January 31st, 2019

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