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Don’t Underestimate What Data Science Can Do For Your Marketing

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Don’t Underestimate What Data Science Can Do For Your Marketing
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Don’t Underestimate What Data Science Can Do For Your Marketing

It’s an art. It’s a science. No, it’s data science.  

Fuse the disciplines of computer science, mathematics, and business and you get data science.

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Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers.

Use it as a powerful method to uncover elements for what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you.

With data science, you open up the ability to enhance your marketing efforts, by making it feel more personal for your users.

How else is it used?

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There are many distinct angles to look at data science. Among them, you can focus on:

  • Dynamic pricing, so you can optimize how you change prices
  • Demand forecasting, to help you predict how you should manage your resources due to a change in demand
  • Churn forecasting, to point out your potential churning users and what drives them to that point to
  • Customer segmentation, to study the behavior and psychographics of your users

Data science is designed to benefit you. It suggests what A/B tests for you to run and helps you develop ways to get more users and keep them. Master these strategies now, to help you get the most out of your digital marketing efforts. Learn more about what data science will do for you.

How Data Science can Revolutionize your Marketing (Infographic)

Infographic by CleverTap

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Paschal Okafor is NaijaTechGuide Team Lead. The article Don’t Underestimate What Data Science Can Do For Your Marketing was written by NaijaTechGuide Team. The article was last modified: May 13th, 2019

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