LinkedIn is the world’s leading social networking platform for professionals. Unlike most other social networking sites that are more or less for all-comers, LinkedIn is targeted at professionals and people who want to network or promote their business, skills, and job experience.
LinkedIn is a site for building your professional network. On LinkedIn, you can follow the career progress of your former classmates in school and catch up with them on a professional level.
The service also enables you to search for jobs and research companies you want to work for, as well as get endorsements for your skills.
If you are a graduate or a professional, you need to be on LinkedIn. Create a LinkedIn profile with information about your education, work experience, and skills.
Join groups relevant to your profession or business groups in your city and participate in discussions. Companies also post job listings on LinkedIn.
You can access LinkedIn via the browser on your PC, tablet, or mobile phone or through native apps for Android phones and tablets, iPhones, and iPads.
Most of LinkedIn is free; however, the service offers a premium subscription that lets you use it more effectively.
Subscribing to LinkedIn Premium enables you to see people who have viewed your profile over the last 90 days. Knowing who is interested in you can open new opportunities.
A premium subscription also gives you access to LinkedIn Learning Courses with over 10,000 expert-led video courses. Depending on the plan you choose, you get a number of InMail Credits that enable you to directly contact anyone on LinkedIn.
The social network has four premium subscription plans targeted at different categories.
The Premium Career plan is the entry-level plan. It costs $29.99 per month and targets job seekers. You get job insights and access to expert-approved sample answers to common interview questions to help you with interview preparation. You get 5 InMail credits with this plan.
The LinkedIn Business Plan costs $59.99 per month and is targeted at business owners, business managers, Investors, and entrepreneurs. You get access to exclusive insight growth rates of companies, unlimited people browsing, and 15 InMail Credits.
If you are into sales, it may be worth spending $79.99 on the Sales Navigator plan. This plan comes with a standalone sales platform, lead recommendation, advanced search filter, and 20 InMail credits.
Another plan is the Recruiter Lite, which costs $119.95 per month. This plan is targeted at people in HR. You get 30 InMail credits, advanced search filters, automatic candidate tracking, and access to smart search suggestions.
So, start building your professional network online, and join LinkedIn.
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