Instagram is now the most widely used Social Media platform in the world. It is very clear that Instagram’s active users are much higher than Facebook’s. Monthly active users on Instagram are about 2 billion, and on Facebook, they are also 3 billion.
Instagram’s engagement rates are higher than Facebook’s. Facebook is still leading as a platform for Social Media, but Instagram is giving it a run for its money.
The main thing about Instagram is that it is a photo- and video-sharing application, whereas Facebook is involved in a lot of things. In this article, I will share a Facebook vs. Instagram Comparison and which one is better for business.
Facebook Vs Instagram:
Instagram has been owned by Facebook since 2012. So both Platforms are owned by Facebook. But Instagram is growing fast. Currently, Facebook boasts of about 3 billion active monthly users, while Instagram has just a little bit short of 2 billion active monthly users.
There are so many points in which it is considered that Instagram is better than Facebook. Here is a step-by-step guide about Facebook vs Instagram Comparison and the better Platform for your business.
1. The Better Platform for Your Business:
Instagram is a better platform than Facebook for starting a business, as it offers more opportunities.
There are so many catchy features on Instagram that cannot be beat by any other social media network. The reach on Instagram is also higher than on Facebook. So Instagram is the better choice for promoting your business.
Instagram is a photo-sharing and video-sharing application that makes it superior to Facebook. Photos of high quality and of high resolution make attractions on Instagram to get higher engagement rates and also get more Instagram Likes.
2. Engagement Rate is higher:
Instagram is the best platform when it comes to engagement rates. The engagement rates are comparatively much higher on Instagram than on Facebook.
Users of Instagram share millions of photos and videos in a single day, and these photos and videos get billions of likes each day. In fact, the engagement rates on Instagram are much higher than on any other social media network.
3. Demographic:
Demographics means the structure of the population that uses social media mostly. As we all know that the majority of people are using Instagram at a higher rate than Facebook.
According to the research, there are more female users on Instagram and fewer male users on Instagram. So the age of your followers matters a lot. As we know, most youngsters use social media and are mostly Instagram users.
4. Brand Story:
Instagram is providing opportunities to different brands to expand their business through a story. You can get higher engagement rates on Instagram through a story on Instagram than on Facebook.
Two years ago, Instagram introduced this feature on its application. The story on Instagram has given a chance to different brands to share their photos through a story or to publish behind-the-scenes stories on Instagram. There are almost 400 million active users on Instagram.
So Instagram is giving a platform to different brands to start their business at a higher rate. There are relatively more features on Instagram than on Facebook, and because of these features, brands get higher engagement rates and customer feedback through different polls.
5. Mobile Friendliness:
In the modern world, people are using mobile phones, tablets, and iPads. These are their necessities, and nowadays, without these devices, people think that they are incomplete.
These devices become their lifestyles with the passage of time. As in the present time, Instagram is in the top position to be mobile-friendly, and the thing that is mobile-friendly nowadays gets higher success rates than any other application.
So Instagram is better than Facebook at being mobile-friendly. Nowadays, on the social media network, Instagram is the better option.
6. Cost:
Now we will talk about the ads on Facebook and Instagram. We are making a comparison of the cost per click on Facebook as well as on Instagram. Cost per click is comparatively higher on Instagram than on Facebook.
On Instagram, the average cost per click is $0.80, whereas on Facebook, the cost per click is $0.35. The average cost per click also depends on the basis of the user’s age group. The users who are between 18 and 24, 25 and 34, and 35 and 44 get a higher cost per click than the users of other age groups.
7. Global Penetration:
The greatest number of Facebook users is in India and the United States. Next, come to Brazil and Indonesia. This shows that in these countries, there is Internet freedom. It also reflects the economic wealth and population size in these countries.
Similarly, if we talk about Instagram, there are a higher number of users compared to Facebook. In China, there is no Internet freedom because Instagram and Facebook are banned in China. In China, there is an application called WeChat, which has almost 1.5 billion users.
8. Traffic on Instagram and Facebook:
On Instagram, there are more likes than on Facebook, which has comparatively fewer likes than Instagram. There is also more traffic on Instagram compared to Facebook, which has less traffic.
Facebook traffic takes 105.55 seconds per visit to the site, as compared to Instagram Traffic that takes 192.04 seconds per visit to the site. Now you can also pay on Instagram, which boosts your post by increasing the post’s visibility and also adding a direct link to the post.
Final Thoughts:
I have described various points in which I compared Facebook with Instagram, and I come to the conclusion that Instagram is better than Facebook.
An Instagram with a greater number of users, its high reach, its higher engagement rates, its ads, and also the best business growth, most importantly, makes it superior to Facebook.
Traffic rates are also higher than on Facebook. Also, a photo and video-sharing application takes less time for viewers and users to make it more worthwhile.
