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Creative Branding

Creative Branding ― or How to Grab Customers’ Attention in a...

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...
Oil Trading

Sustainable Investments: ESG Considerations in Oil Trading

In today's world, sustainable investments have gained significant importance as individuals and organizations alike recognize the need for responsible and ethical business practices. One sector that often faces scrutiny is the oil industry, known for its environmental impact. However, even in this sector, there is a growing trend towards incorporating Environmental, Social, and Governance (ESG) considerations into oil trading practices. This article explores the concept of sustainable investments highlights the ESG factors that investors and traders should consider when engaging in this market. If you're intrigued by the idea of trading oil, contemplating the Oil Pro Profit platform might prove...
Internal Communications Video

Improving your Organizations’ Internal Communications with Optimized Video Content

Effectively communicating with employees is an ongoing, daily effort. They need to be made aware of policy changes, be up to date on changes to processes, and receive any new information about the organization and its goals. Not to mention you need to keep them motivated and up to speed on their role and how it contributes to the company’s larger goal. It certainly can be a daunting task, but one that’s made easier to handle through internal videos! Internal communications videos are company videos meant to get employees excited, informed, and engaged with the brand and its goals. You can...
xFusion Nigeria Partner Summit

xFusion Nigeria Partner Summit: Fusion Leads Evolution

xFusion a global leader in technological advancements, recently hosted its highly anticipated Partner Summit in Lagos Nigeria, bringing together over a 100 attendees of industry leaders, innovators, and visionaries from around Nigeria. The event showcased xFusion's commitment to collaboration and highlighted the latest breakthroughs in technology that will shape the future. The xFusion Partner Summit served as a unique platform for partners and attendees to connect and explore potential collaborations. The event drew an impressive lineup of distinguished guests, including prominent CEOs, industry experts, and influential thought leaders. With the theme "Fusion Leads Evolution," the Summit aimed to foster an...
EB2 Visa

How can a Sponsorship Licence Benefit your Business

If you're a business owner in the UK looking to hire international employees, you may be considering obtaining a sponsorship licence. A sponsorship licence allows businesses in the UK to sponsor a worker from outside the European Economic Area (EEA) or Switzerland for a work visa. In this post, we'll go over how a sponsorship licence can benefit your business and provide information about the EB2 Visa, which is one of the visas that may be available to sponsored workers. Access to a Wide Pool of Talent: One of the biggest benefits of a sponsorship licence is that it allows you...
Picking Great Business Name

Discovering Your Unique Voice: Tips on Picking a Great Business Name

Naming your brand is one of the most important decisions you will make as an entrepreneur. It’s not just about choosing something that reflects the values and mission behind your business—it's also about creating a memorable, meaningful name that resonates with potential customers. Here are some tips on how to create a powerful brand name that stands out from the competition: Align Your Name With Your Value Proposition Your name should accurately reflect what your company does or offers its clients. When brainstorming names for your business, consider metaphors, visual imagery, and emotions—all of which can help tell people why they...
NSIA Prize for Innovation

Sanwo-Olu Hails NSIA’s Prize for Innovation Programme

The Nigeria Sovereign Investment Authority on Saturday launched the maiden edition of its Prize for Innovation Programme, targeted at stimulating development in Nigeria’s fast-growing digital ecosystem. The launch was held at an event in Lagos which was attended by the Governor of Lagos State, Mr Babajide Sanwo-Olu; the Managing Director of NSIA, Mr Aminu Umar -Sadiq; Chair of the NSIA Board Investment Committee, Mr. Ikemefuna Isiekwena; and members of the Executive Management Team, Mrs. Olubisi Makoju, and Mr. Kola Owodunni. Other dignitaries that attended the launch are Ms. Odunayo Eweniyi of PiggyVest; Mr. Ralph Oluwole of Helium Health; Mrs. Amal Hassan...
Virtual Office for Virtual Work

Virtual Work and Its Evolving Trends

In the past, most businesses were not willing to work virtually. All the companies set up physical offices for their employees where regular attendance was mandatory. Only a few of them were thinking of allowing their workers to work from home. With the outbreak of the Covid-19 pandemic, those businesses were shut down due to lockdown. Most businesses started working remotely and the trend of using virtual offices increased greatly as it was a flexible and productive alternative. This new trend accelerated the exploration of new chances by both the companies and employees to completely avail them. The first barrier to...
NSIA, Nigeria Sovereign Investment Authority

Monetise your Innovation in Nigeria’s Technology Space With NSIA

Breaking into the technology space as an innovator comes with many challenges. First, you must sell your ideas, then successfully prove it to carve a niche for yourself in its competitive industry. The right platform, however, gives you the opportunity to bring to fruition these ideas, drive your innovation and optimise your success in the technological industry. This is why The Nigerian Sovereign Investment Authority (NSIA) on the 10th of December will launch the maiden edition of its Prize for Innovation Programme (NPI), to encourage and support creativity and ingenuity in the technology space. The NPI programme which is to be launched...

Top 40 Original Marketing Essay Topics for Easy Writing

No wonder, marketing is a broad field and it even encompasses the area of digital marketing along with other sub-branches such as social media and content. Therefore, you can easily find yourself in a tough situation when you are looking for marketing essay topics for your research papers. These papers include specific areas of marketing alongside case studies, strategies, and situations. Being a student, you can showcase your ability to think differently while finding relevant sources of information and analyzing unique data. Listed below are the top 40 marketing essay topics for your assignment. To check the uniqueness of your...