What is Search Engine Marketing and its importance in Business

SEM, or Search Engine Marketing, is the most profitable marketing approach, helping your brand attract targeted sales leads and increase ROI. It is the paid method to boost your brand visibility or website ranking in SERPs through search engine advertising, such as Google Ads, Bing Ads, Yahoo Ads, etc.

SEM also has an unpaid marketing strategy, which is referred to as Organic SEO. It involves developing quality content with focused keywords, phrases, and Meta descriptions that need to be readable and relevant to the business to drive the targeted prospects.

SEM in Singapore is a compelling and expensive way of drawing web traffic, as 90 percent of the population is dependent on search engines for any kind of local business. For this reason, Singapore also tops in Google Advertisements. So, how does this SEM process actually work? The following points will illustrate the strategies.

Strategies for Search Engine Marketing (SEM)

a) Understand your customers

Before diving into SEM practices, understand your business or brand’s market position. Analyze how it will benefit customers, identify your targeted customers’ expectations and needs, understand your competitors, and review your website’s ROI metrics, such as traffic, sales, website ranking, etc.

b) Select the right keywords

The next step of SEM is to choose relevant keywords for your business. You can do it best by using content marketing tools and marketing automation platforms like SEMRush. Enter a generic keyword for your business to generate a list of new keywords and see which ones are drawing the maximum traffic. Incorporate them into your online websites, content, blogs, and webpages. Your online content should be precise, crisp, and informative to optimize the site.

c) Site Indexing

After optimizing your site with the right keywords, meta tags, and descriptions, you need to index all pages of the site by search engines to make it visible in the online platform.

d) Generate Inbound Links

Developing links to your site from other websites or content is a very popular way to drive web traffic through SEM. You can go for the online blogs, press releases, where you can use the site links, or even generate referral links by guest blogging, vendors, clients, or trusted customers to your website. You can also use SEMRush to discover potential link-building opportunities.

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e) PPC Campaigns

Pay-per-click ads and PPC campaigns are the heart of SEM that you can do through Google Adwords. The costing is like PPC Advertising cost x Number of Ad clicks. You need to bid on each keyword you want the ads to be generated for and pay to Google Adwords from the advertisement pack. As soon as users start clicking on the ads, Google charges a fee for each keyword based on demand. To run a PPC campaign effectively, you need to look for the following factors:-

Monthly Budget
Per Day Budget
Geotargeting Measures
Keyword list
Ad copy having the following things:-

a) Ad heading (25 chars)

b) 1st and 2nd Description line (35 chars each)

c) Display URL (35 chars)

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d) Destination URL (1024 chars)

e) Landing Page URL and design

f) Monitor the Progress

The final step of SEM involves monitoring the progress of PPC campaigns using the Web Analytics tool. It analyzes factors like CPC, CPR, Bounce Rate, Impressions, Clicks, and ROI to determine the success rate. SEMRush can also come in handy in monitoring your campaign.

Conclusion

SEM is a must requirement for every business to make their online visibility stronger, but it yields outstanding results when coupled with SEO approaches.

What is Search Engine Marketing and its importance in Business