Facebook acquired Instagram about seven years ago. Since then, this leading social platform has grown significantly, reaching unexpected heights. As of now, Instagram has more than a billion subscribers and has been growing steadily. About 400 million subscribers have registered with Instagram each year since 2020.
Users haven’t been left behind, either, as most work hard to grow their following and, by extension, their influence on this platform. Some have resulted in third-party assistance to help grow their accounts. For instance, Magic Social can grow your Instagram substantially without you having to put in as much effort as you would on your own.
There are more incredible heights that Instagram has reached. Here are seven of those incredible Instagram statistics.
2.5 Billion Monthly Users
When Facebook bought Instagram for a whopping $1 billion in 2012, it had only about 30 million users. The network grew rapidly and hit 130 million users just a year later in 2013. Since then, it has grown at an amazingly fast rate, hitting 2.5 billion monthly active users and with more than 3 billion subscribers.
Instagram is Second to Facebook on Engagement
Instagram’s engagement rate has grown rapidly as more and more people join the network and participate in its activities. Looking at statistics in the US, about 60% of all internet users will visit Facebook at least once a month, and about 38% will do the same on Instagram. This is an indication that the platform is quickly growing in popularity and presents a golden opportunity for marketers.
App Used Mostly by the Young
About 90% of Instagram users fall below the age of 35, and 35% of adults on the internet are also on Instagram. About 60% of the users are between 18 and 24 years old, with the largest demographic among these users being males in the same age group.
This shows that the app is more popular with the younger generation. This also explains where Cristiano Ronaldo, a Portuguese soccer player currently plying his trade with French first division club Paris Saint Germaine (PSG) has the highest number of followers at about 160 million.
More Users Outside the US
Over 80% of all Instagram users are outside the US. The three leading countries of Instagram users are India with 390 million, the US with 180 million, and Brazil with about 145 million.
There is a whole and open market around the world. Marketers can tap into the now-almost $67 billion market worldwide. Brands in and outside the US should also tap into this massive market for massive gains.
Massive Number of Photos and Likes
More than 40 billion photos have been shared on this platform so far. The photos posted on this platform attract more than 3.5 billion likes on a daily basis, showing you the level of engagement.
There are now more than 100 million posts, images, and videos every day on this platform. You really have to work smart to have your posts stand out if you want to garner a loyal following. You’d be surprised to know, though, that a picture of Messi celebrating the World Cup is the most popular currently on Instagram with more than 74 million likes.
Average Time Spent
Instagram users spend an average of about 53 minutes per day. This time is especially important for marketers who would even like it to increase. The more time users spend on Instagram, the more they are likely to view ads and the more they are likely to connect with some of these ads.
The particular time of day that most users spend on Instagram is also vital to identify when to post content. Posting content when most users are online increases the chances of your post being viewed by the most users possible.
Instagram and Business
Approximately 71% of businesses in the US claim that they have an Instagram presence. Furthermore, 7 out of every 10 tags are apparently branded, showing that many users are using this platform for business. With 83% of users saying that they discovered a new product via their Instagram accounts, this is a platform that businesses cannot afford to ignore.
Connection Between Instagram and YouTube
There is a very strong connection between Instagram and YouTube. About 95% of individuals who use Instagram in the US also use YouTube. This presents a sterling opportunity for YouTubers to market their content.
You can share your YouTube link on your Instagram account and ask your followers to check it out. It is a good way of getting more views, likes, and subscribers on YouTube.
About 70% of Instagram Users Check Out Brands on the Platform
With more than a billion subscribers, 70% is a significant number looking out for brands on the platform. You can be sure that a handful of users will check out your brand even if you are new in the market.
This calls for you to take decisive action and have your brand on Instagram. Ensure that you set up a business profile to get the most out of this market.
