Leveraging data from an event using modern technology is one way to increase return-on-investment (ROI) in Nigeria’s event industry and to improve event marketing methods to yield better results. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.
As an event organizer in Nigeria, you want to ensure your partners and sponsors maximize their investment in your event to achieve a reasonable return on investment (ROI). Technology, in recent times, has proven to be the best go-to for effective, efficient, and manageable data gathering for driving desired event marketing goals.
One of such technologies that event organizers in Nigeria can use is the AllEvents Selfie Mirror Photo Booth, a multipurpose, user-friendly technology for events, first of its kind in Nigeria, which can be creatively used to gather data during an event.
What then is the effect of such data-gathering technology on both pre-event marketing and post-event marketing?
- Encouraging online registration prior to the event helps event organizers have a better understanding of the event attendees they are expecting at the event. With online event registration, you are able to verify that everything you have planned, as regards ensuring that event attendees have the most memorable event experience, is in line with their expectations for that event. You can itemize the different segments of the event in the registration form and ask that the registrants select the ones they are interested in. You can also have accurate demographics to work with during and after the event.
- You can use the data gathered to communicate with event attendees in real time. You can send in notifications through email or SMS about the event. This helps event attendees keep track of everything that is going on at the event, so that they won’t miss anything, depending on how large the event is.
- You can connect with event attendees on social media as well, with event gadget tools like the AllEvents Selfie Mirror Photo Booth, people can connect with your brand right there at the event, and share their experiences live. This increases your brand awareness online, which would also create a positive effect on the brand.
- Whatever event data gathering technology you decide to use before, during, or after the event, it should help you get accurate demographics about people attending your event. This is a goldmine for those who understand the power of the database. Big companies like Facebook understand that and the company rakes in millions every time anyone puts up an advert on their social platform for a specific market target. So, if you have to invest in getting an effective data gathering technology for an event in Nigeria, we recommend you use Allevents Selfie Mirror Photo Booth. You can segment the data after use, pull it to CRM software like Zoho CRM, Salesforce, or any one available to you, and use it to conduct a survey, send mail, send specific adverts, or as leverage to bring in bigger sponsors-partners for your event.
Data acquired through this process can be used to promote your brand, spread your company information, and update your subscribers.
About the Author: Allevents.ng is the largest event platform in Nigeria and the only website to date that is solely dedicated to an event in the three most spoken local languages in Nigeria (Hausa, Igbo, Yoruba) apart from the official English language to promote an event, sell tickets, or buy tickets online. A platform that helps your event attendees grow. Visit Allevents.ng
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