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Jumia Market Better Optimised for Mobile

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Jumia Market, a platform used by many to discover some of the best deals in Nigeria has further optimised its design for mobile devices. The new Mobile Theme from Jumia Market is targeted at popular browsers like Opera Mini, BlackBerry Browser, UCWEB, and Android Browser.

The aim of the new design is two fold. First, it is aimed at making shopping on mobile devices easier and faster for consumers. Secondly, the new design is clean and compact resulting in savings in data cost.

You can also checkout our article about Jumia Travel.


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Why These Browsers?

These days, a greater number of people are getting engaged and spending increased time on their mobile phones more than ever. In today’s market, more online transactions are done from mobile devices.

These browsers where chosen because they were the most popular browsers that visitors use to access the Jumia Market website. According to data from Jumia Market 28% of visits to the site come from Opera Mini browsers. The data further reveals that 13% come from from Blackberry browsers, while 12% from UCWEB and Android Browser.

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The revamp in the mobile theme targeted at these browsers is aimed at improving customer experience. With a minimalist design to eradicate clutter and distractions, Jumia Market added all the rich features to ensure a great shopping experience.

The new mobile theme for these browsers is intuitive, fast and easy to buy or sell thousands of products. The recent design is very light and each page lead-time is faster than ever. This theme for mobile devices allows buyers find their favorite products easily, complete purchase, check single-order history and manage their accounts. This way, customers can enjoy shopping sessions without any distraction.

The rolled-out Jumia Market mobile theme is already available for customers using any of these browsers. Jumia Market also plans to roll out more new and exciting features to the mobile theme of these browsers before the end of 2016.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Jumia Market Better Optimised for Mobile was written by Paschal Okafor. The article was last modified: November 13th, 2017

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