WordPress Hosti
HomeInternet3 Golden Rules of Content Marketing to Push your Brand Forward

3 Golden Rules of Content Marketing to Push your Brand Forward

Best Jumia Tech Week Deals

Content marketing is an important project for any kind of business. Be it an already established brand, or a start-up who is just willing to make a name for itself, the possibilities provided by content marketing is too immense.

I don’t want you to miss out on that, so we are going to do some learning on the topic.

Today, how about we look at some of the golden rules of content marketing to get you started?

The Golden Rules of Content Marketing

To be candid, you can get onto the internet and read hundreds of rules on this same subject. That is not to say they don’t all work, and it is surely not to say they all do.

However, I have taken an example from some of the most successful brands in the world, studied their content marketing strategies, and come up with these three golden rules of content marketing for you. Excited, are we?

1. Be Creative

This is content we are talking about, so why won’t you be creative? Would you take your time to read through something if it wasn’t a work of art? So why make your audience pass through such an otherwise, harrowing experience?

The case study for this point is the Coca-Cola brand. This drink-manufacturing company have been able to stay on top of their game not just because of their amazing product, but because they know how to be creative with their campaigns.

- Advertisement -Fiverr Business

#ShareACoke Content Marketing

If you don’t agree with me, look at how much traffic they drove to the product with their simple #ShareACoke campaign. Count the number of people in your area who got the drink personalised for their birthdays, weddings and other ceremonies, and see if the 2% spike in sales the company recorded in that period was a fluke.

2. Be Apt

No one needs you to give them a barrage of words before they know what you are talking about. Overdoing things when doing content marketing is commonplace, and I don’t know why brands are not seeing that it simply doesn’t work.

The simpler it is, the better your audience can grab it and retain the information.

- Advertisement -AliExpress Anniversary Sales

Content Marketing Apple

One would think that Apple, with the vast resources it has acquired, would launch a full-blown campaign for the Mac against PCs. Instead, they went for the simple explainer video which showed a man (in suit) against a younger man (in ‘fly’ clothes).

Needless to say, anyone who saw that ad would agree that Macs are better than PCs.

3. Be Useful

You think having something to sell to the public is being useful enough? I think not. In fact, I think it is useful for you because you want to make the sales.

If you are to properly embrace all the gifts content marketing comes bearing, you need to be useful for others. Create a product that beats others in the market, offers better quality to the customers and gives them a reason to pick it.

Make your content do some of the work, leaving your product to bring the prize home.

golden rules of content marketing naijatechguide

That is what the NaijaTechGuide brand has done. There are tech niches all around, but who brings a twist to it? The brand has focused its business on not just making affiliate sales, but providing real value to the customers.

Not just that, but with a dedicated news outlet, everyone is kept in the loop. Creating a quality product/ service, see?

 

No matter how much more rules there are in content marketing, you will agree that they all boil down to the three provided above. Little wonder they are considered our golden rules of content marketing, and they are surely going to get you by.

Paschal Okafor is NaijaTechGuide Team Lead. The article 3 Golden Rules of Content Marketing to Push your Brand Forward was written by O Christopher. The article was last modified: February 1st, 2022
AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
O Christopher
O Christopher
Chemical Engineer by Day. Tech Writer by Night. President of the United States of Computer Village and Silicon Valley at every other time.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

SEO Strategies for Agribusiness: Increasing Organic Reach for Fruit Sellers

Are you a fruit seller looking to expand your market reach and increase sales? In...

The Significance of Affiliate Marketing in the Online Gambling Industry and its Operational Mechanism

The online gambling industry, a dynamic and rapidly evolving sector, has witnessed exponential growth...

Building a Resilient Database System for Financial Applications

In  general  terms,  resilience  is  the  ability  to  withstand  adversity  and  bounce  back  from ...