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The Effect of Technology in Data Gathering for Specific Event Marketing

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Leveraging data gathered from an event with the use of modern technology is one way to increase return-on-investment (ROI) in the event industry in Nigeria and to improve event marketing methods to yield higher results. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.

As an event organizer in Nigeria, you will like to ensure that your partners and sponsors are able to maximize your event to get a reasonable return-on-investment (ROI). Technology, in recent times, has proven to be the best go-to for effective, efficient and manageable data gathering for driving a desired event marketing goals.

One of such technologies that event organizers in Nigeria can use is the AllEvents Selfie Mirror Photo Booth, a multipurpose user-friendly technology for events, first of its kind in Nigeria which can be creatively used to gather data during an event.

What then is the effect of such data gathering technology on both pre-event marketing and post-event marketing?

  • Encouraging online registration prior to the event helps event organizers have a better understanding of the event attendees they are expecting at the event. With online event registration, you are able to verify that everything you have planned, as regards ensuring that event attendees have the most memorable event experience, is in line with their expectations for that event. You can itemize the different segment of the event in the registration form and ask that the registrants select the ones they are interested in. You can also have accurate demographics to work with during and after the event.
  • You can use data gathered to communicate with event attendees in real time. You can send in notifications through email or SMS about the event. This helps event attendees keep track of everything that is going on at the event so that they won’t miss anything depending on how large the event is.
  • You can connect with event attendees on social media as well, with event gadget tools like the AllEvents Selfie Mirror Photo Booth, people can connect with your brand right there at the event and share their experiences live. This increases your brand awareness online which would also create a positive effect on the brand.
  • Whatever event data gathering technology that you decide to use before, during or after the event should help you get accurate demographics about people attending your event. This is a goldmine for those that understand the power of the database. Big companies like Facebook understand that and the company rakes in millions every time anyone put up an advert on their social platform for a specific market target. So, if you have to invest in getting an effective data gathering technology for an event in Nigeria, we recommend you use Allevents Selfie Mirror Photo Booth. You can segment the data after use, pull it to CRM software like Zoho CRM, Salesforce or anyone available to you and use it to conduct a survey, send mail, send specific adverts or as leverage to bring in bigger sponsors-partners for your event.

Data acquired through this process can be used to promote your brand, spread your company information and update your subscribers.

About the Author: Allevents.ng is the largest event platform in Nigeria and the only website till date that is solely dedicated to an event in the three most spoken local languages in Nigeria (Hausa, Igbo, Yoruba) apart from the official English language to promote an event, sell tickets or buy tickets online. A platform that helps your event attendee to grow. Visit Allevents.ng

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Paschal Okafor is NaijaTechGuide Team Lead. The article The Effect of Technology in Data Gathering for Specific Event Marketing was written by Kenneth Fagba. The article was last modified: February 12th, 2022
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Kenneth Fagba
Kenneth Fagba
Kenneth Fagbe is the Founder and CEO of allevents.ng, an event ticketing platform in Nigeria. He is an IT Consultant and Entrepreneur and loves to share his knowledge about events management.

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