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Top 10 Accounting Technology Trends for 2018

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Accounting Technology Trends
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Technology is considered to be the number one solution for all your business operations to obtain the best results. Better communication with customers, the efficiency of services, and security are some of the many benefits of technology to your firm.

Technology will provide you the solution for your time management, communication and collaboration, and labor shortages. Thus, take a look at this list of top 10 accounting tech trends for 2018.

Videos for Better Promotion

In the competitive world nowadays, firms and other businesses have to find the best ways to promote their brands with their products and services to gain more profit. However, using videos to support them would be ideal to do your plans easily and make conversations with your clients.


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Using videos for your firm allows you to achieve real-time interaction and connection to any events even if there are people who can’t attend to the said event. This way is also beneficial to the remote employees who are working outside the traditional office environment to stay connected to their firm.

Besides, videos also help your firm to boost conversations and sales, help you achieve a high return on investment, encourage social shares, and videos help engage to even the laziest buyers, and that are all the keys to getting higher sales.

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Apply Conversational Platforms

Having conversational platforms for your firm help you to interact with people through language. These platforms enable you to assist and entertain people easily.

Conversational platforms also facilitate communication using machine-to-machine which is an ideal way to connect with other people. It would be an essential way to help accounting firms to direct their clients and answer their concerns in a conversational manner.

Create Event Drivers

Creating event drivers would be an ideal way to deliver your multiple services to your clients. Thus it is necessary that as an accounting firm you were able to offer your transactions or events to your client efficiently with the help of your event drivers.

You Should Use Apps and Analytics

Using apps and analytics are an essential factor to help keep the balance and accuracy in collecting and merely presenting the business data.

The usage of apps will provide you with the better production of your products and services and giving you the exact data that you can use to improve your business operation. Thus, you could also get data relating to the key performance indicators with your firm leaders.

Utilize Marketing Automation Tools

Communication plays a big factor for your firm to succeed. Thus, you have to use marketing automation tools to help you communicate with other people and clients well. Expanding marketing automation tools is also essential to increase communication that allows your firm to get more leads and prospects.

The primary purpose of marketing automation is to help automate marketing actions. A lot of marketing departments automate some repetitive tasks including social media, emails, and other websites for a faster business operation.

The Essence of Adaptive Security

Adaptive security is a type of cybersecurity that helps analyze behaviors and events to protect your company against threats. The use of this technology could help your firm to continuously asses a lot of these risks.

Adaptive security is crucial for your firm to help avoid employee error through better password protection and training, and somehow can be the best future security that would protect your company from risks.

Social Selling

Social media is a great help for your business to grow nowadays because of its popularity to the people. Social selling can be a more effective marketing tool than a business’ actual selling tool.

Also, social selling is an ideal way for your firm to be more potent because of the influence of social media on the customers.

Content Marketing

Content marketing is focusing on creating and distributing niched-focus content to attract audience and clients and can be your driving force to gain more profit. However, communication would be vital for your content to attract leads to get proposals from them.

Use Value Billing Systems

Value billing is a way of billing your client for the services you provided. The value billing systems will help accountants to monitor the opportunity and profits they could get to their clients. Thus, the accountants will base the amount of a particular billing on the number of the service instead of the number of hours spent.

Digital Recruitment

Companies are now trying to recruit the talents using the internet. The accounting firms find digital recruitment better to utilize for searching talent databases. Thus, this is an ideal way for www.compass-cpa.com and other accounting firms to improve their analytics in selecting candidates and help reduce rejections.

Takeaway

As an accountant, technology is indeed a big help for you to keep up to date with all the technological advantages and help you respond to market conditions as well as the clients’ needs. Thus, the above list could be your key to success.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Top 10 Accounting Technology Trends for 2018 was written by NaijaTechGuide Team. The article was last modified: December 2nd, 2018

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