How to Use Instagram for Business Promotions

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If your business is not already on Instagram, then you must be missing out. There are over 1 billion active users of Instagram, and the number keeps increasing. This means there is a large number of potential customers on this platform for your business. Lots of people regard it one of the best platforms with the best engagement experience and the ability to connect with your followers.

Instagram is attractive to the eye as it is a visual site. It is most popular with the younger generation who are the world’s largest population. All these provide the best platform to share your brand’s goals, products, reach unlimited customers, and capture sales. Here is why Instagram is the coolest social media for your business platform.

1. Use of Photos and Videos

It is the smallest things and practices in any business that elevate your business to the next level. Sharing photos or videos of your brand or business may not seem like a big deal. Nonetheless, they are vital, more so when using any social media platform for marketing. Instagram encourages the use of the two in any post that is made.

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You cannot post on the app without the above. This is a great way to showcase the products or services of your brand. Videos and photos are crowd pullers especially if you invest in quality and attractive ones. The Instagram app is equipped to help you improve the quality of your pictures or videos using the various tools present.

2. Instagram To Facebook Link

Facebook owns Instagram.Even so, these two platforms are different. Instagram allows you to link your profile to your Facebook account. This feature is quite useful as you get to reach both your Facebook and Instagram audiences.

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When you post content, automatically it is displayed on the other platform, which saves you a lot of time. It is even more beneficial as it helps keep your accounts consistent as well as encourage more engagement on your post on both sides, the familiar website Quantum Marketer discusses.

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3. Boosted Ads

Advertising is one of the most expensive budgets for any business yet the most crucial aspect. Instagram is among the best social media sites that allow advertising. You can make great posts on your profile; however, your followers will only view them. The platform has proceeded to let you create paid ads.

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These advertisements will enable you to reach people that do not follow you and strengthen your social media presence. They also allow you to target specific demographics and locations. The best thing is that these ads are affordable from as low as $5 to as much as your budget allows.

4. Use of Instagram Stories

IG story is one of the most useful tools that Instagram has introduced. Instagram stories are located at the topmost of your posts display.Therefore, they are visible and more clickable by users. Instagram stories allow you to post videos and pictures, which disappear after 24 hours.

You can also post clickable links to your business website or blog. Posting links on Instagram are highly restricted only allowing business profiles with a following of more than 10,000 followers of verified users thus using Instagram stories is a great plus.

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It also allows you to post a Q&A tab where followers can ask you questions. This is a great way to engage and interact with your followers. Instagram stories are being improved daily making adding more features to it that contribute to engagement.


IGTV allow the users of Instagram to post longer videos compared to the Instagram stories. These videos can last on your profile forever unless you decide to delete them. The videos can be up to 10 minutes long. You can use this platform to share more about your business.

You can share about the products or services that your business offers you can even consider practically showing how to use your products. You can post a live Q&A video for your followers. You could also interview a client as a way of retrieving feedback for the products or services used. Using questionnaires is one way of marketing your business and making relevant information available to followers.

6. Influencers

These are people who have a large following on Instagram and use their profiles to promote different brands that have approached them. The influencers charge a fee, or it can be in exchange for your products or services.

They share in depth about your products or services and highlight how to use them and their benefits. A way of influencing purchase from people is when people see these influencers using the products.

Therefore, you should focus on getting those that are within your line of business and using them. This is because they have a ready market of customers likely to be interested in your products or services. To maximize on reaching even larger audiences, you can use several influencers and watch your business sales growth.

These tips if utilized appropriately can bring maximum growth to your business. The engagement and interaction with your clients will also increase contributing to a stronger business platform. If your business is not on Instagram, these tips make you see the need to create an account straight away.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How to Use Instagram for Business Promotions was written by NaijaTechGuide Team. The article was last modified: April 14th, 2019

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