WordPress Hosti
HomeeCommerceOpera Launches OLeads in Nigeria to Enable Growth for more than 40...

Opera Launches OLeads in Nigeria to Enable Growth for more than 40 million Small and Medium Size Enterprises

The new online lead generation platform integrates seamlessly into Opera’s scalable advertising ecosystem in Nigeria.

Best Jumia Tech Week Deals

Lagos, Nigeria, 28 of October 2019 – Opera Limited (Nasdaq: OPRA), one of the world’s major browser developers and leader in AI-driven digital content, has announced the launch of OLeads — a new online lead generation platform for Small and Medium Enterprises (SMEs).

OLeads offers a unique tools to maximise SMEs’ visibility and online presence, increasing awareness about their business, and helping ramp up sales.

Today, SMEs are the backbone of the Nigerian economy. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there are more than 40 million SMEs in Nigeria.

However, one of their major challenges is to leverage rapid digital transformation as a means to scale their business since SME operations today are mainly offline.

Half of the Nigerian population is already connected to the internet, however, with further adoption expected. With the release of OLeads in Nigeria, Opera is taking the next leap forward in its strategy to transform Nigeria’s digital advertising ecosystem by removing barriers for these local businesses to come online and connect with the fast growing internet population in the country.

“Nigeria is undergoing a rapid digitalization with already more than 110 million people onboarded to the internet, and its estimated to grow to 188 million within the next four years,” said Per Wetterdal, VP of Global Business Development at Opera. “With OLeads, we are enabling millions of businesses to participate in this digital transformation, providing them a platform with user friendly tools and a fast and easy way to come online, reaching Opera’s massive user base.”

With OLeads, SMEs in Nigeria can easily create their first mobile websites and landing pages for their marketing campaigns.

- Advertisement -Fiverr Business

OLeads integrates seamlessly into the contextual advertising platform, Opera Ads, with direct access to Opera’s huge user base in Nigeria.

With the user-friendly interface of OLeads, any SME or business owner can create a mobile website from scratch in less than five minutes. The platform does not require any programming or design skills.

Once an SME registers on the OLeads website, they will be able to choose between a wide variety of website templates that they can personalize according to the needs and goals of their business.

By dragging and dropping text, images and call-to-action modules, the SME can have their business landing page up and running in minutes. The platform will also allow business owners to manage the data generated from their website.

- Advertisement -AliExpress Anniversary Sales

You may also be interested on How to Open an OPay Account.

More than 3000 businesses already on board for OLeads

Since its soft launch in Nigeria in September 2019, OLeads has already onboarded more than 3000 businesses to the platform in just one month.

With this milestone, OLeads is gaining a strong position in the Nigerian advertising market as a trustworthy platform that has rapidly grown its user base in a short period of time.

“With the launch of OLeads, we are now helping more Nigerian businesses find their target audiences online,” said Wetterdal. “We have received very positive feedback from the SMEs we have on-boarded during the soft launch of the platform, and we are excited to now offer this service to millions of businesses in the country.”

Build a Website

Accelerating the digital transformation of Africa

Opera has significant ambitions for accelerating the digital transformation of the African region. In the 2019 edition of the State of the Mobile Web, Opera reported a user baser of nearly 120 million African users out of its 350 million global user base.

This includes the use of the popular Opera Mini browser, Opera browser, and the standalone news application Opera News, which became the world’s most downloaded news app in the second quarter of 2019.

Opera has also set new growth plans in Africa by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList.

With this strategy, Opera plans to continue leading the digital shift in Africa and maximize the visibility of millions of African businesses online.

Companies who are interested in registering on OLeads can do so by visiting www.oleads.com or by sending an email to [email protected].

Also see OKash and OWealth.

About Opera

Opera is a global web innovator. Opera’s browsers, news products and fintech solutions are the trusted choice of more than 350 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).

Related Topics

AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Samsung Phones and Prices in Nigeria 2024

Samsung Galaxy Phones are the secret of Samsung's dominance in the smartphone market. Samsung...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

How to Use Email Automation Tools to Build a Winning Email Strategy

Managing your emails manually might make sense if you have a small number of...

Opera Mini launches Locked Mode for PIN-Protected Browsing

Global browser innovator Opera today announced a significant privacy enhancement to Opera Mini with...

3 Things to Consider when Building a Web Application

There are a few things you need to keep in mind when building a...