WordPress Hosti
HomeeCommerceTop 5 Mistakes In Email Marketing

Top 5 Mistakes In Email Marketing

Best Jumia Tech Week Deals

Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive.

Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing.

Do you feel that you are doing everything but still not getting the expected outcome from your email campaigns?

Then perhaps it is time for you to ensure that you are not making any of the mistakes mentioned below. Here are top 5 most common mistakes in email marketing:

1. No CTA

Call-To-Action is absolutely necessary, you just can’t afford to omit it. CTA defines the purpose of your mail and that’s necessary. If you are sending a newsletter or some kind of update or anything, there must be a purpose.

Your goal is to derive conversions and for that, you will need a clear cut CTA. At the same time don’t be too enthusiastic; don’t put too many CTAs in just one mail. The simple tip is to maintain a balance.

2. No Personalization

Do you think personalization is a buzzword? No, it is more than that and it makes an email marketing campaign successful. Let us checkout figures; an email that is personalized gets about 14% and 26% higher click through and open rates respectively.

- Advertisement -Fiverr Business

Try and customize the emails as per the unique requirements, interests, and preferences of your clients.

3. No Segmentation

Give out relevant content depending on the customer personas. You can’t just send the same mail to all your clients because a specific segment might not find your mail relevant and eventually that will kill their interest in your stuff.

There can be different demographic as well as psychographic segments of your clientele and to engage with them you must distinguish them and provide the right content that will invoke their interest.

Too many Emails are Bad

Don’t send promotional content too many times. Rampant emails can increase the number of people unsubscribing from the email list. Life is too busy nowadays and there’s no time for too many messages.

- Advertisement -AliExpress Anniversary Sales

Don’t you feel annoyed watching your inbox brimming with promotional emails? You can send emails once or twice in one week.

Ask your subscribers to mention their interests and preferences, ask them about how frequently they want to be updated, according you can divide and plan your email marketing campaigns.

At the same time don’t be too laid back and don’t take an eternity to send emails to your subscribers else they will get bored. Maintain a balance and keep updating them from time to time.

Neglecting Sender Reputation

Your sender reputation is a crucial factor that you MUST consider! It shows how authentic or reliable you are as a sender. Don’t send out too many emails with irrelevant content to a large group of people, this might have a massive negative impact on your sender reputation.

Related Topics

AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

Jumia Nigeria launches Buy Now Pay Later option to its Consumers by Partnering with Easybuy

Jumia, the leading e-commerce platform in Africa, today announced a strategic partnership with Newedge...

Driving Innovation through Data: The Key to Competitive Advantage

In today's fast-paced business environment, driving innovation is essential for companies aiming to stay...

Know Your Influence: Instagram Follower Count Trackers

Keynote: Instagram Follower Count Trackers are indispensable tools for influencers and businesses, offering deep...