4 Guides to Growing your E-commerce Business

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The internet is the place to be in this day and age. Thousands of online shopping websites have sprung up targeting these growing crowd on the internet. If your business is planning to join the growing list of businesses adopting e-commerce, we offer four guides to ensure success in your e-commerce business.


Businesses have started going online, to expand their reach and cater to millions of web users. E-commerce has definitely become the name of the game, with anybody looking for growth and expansion in their business turning towards the internet as a catalyst for the same.

The days when going online meant just having a website is gradually coming to an end as businesses are taking a step further to sell online.

Here are 4 e-commerce guides that you need to implement today to help grow your business to higher levels:

1. Choose the right platform

This is the most important advice for businesses looking to go online. Choosing the right software and platform for your e-commerce website is essential; you must have the most effective automation that suits your needs and adapt as you go along.

The most common mistake is buying what is seemingly the best and the most expensive in the market, and then ruing your losses as adequate returns on your investment are hard to come by.

Get the software that fits your needs, and then slowly and steadily build your business until you outgrow the software enough to get a more expensive and better platform.

BigCommerce is one of the best solution out there. So also is Shopify.

2. Broaden and delegate

Once your business really starts progressing at a steady pace on your e-commerce platform, try to expand your product inventory or provide more than others can in your own niche.

Finding more stuff to sell will facilitate growth, especially items ignored by your competitors. Selling more items than other businesses in your specific niche will stave off the competitors, maintaining your status as the unique one.

Once businesses start to grow, owners tend to be the one in charge of everything: be it customer service, marketing etc. Hire more people. It’s as simple as that. Focus on building your business while outsourcing the different peripheral departments of your business.

3. Website optimization

Website optimization has become a major part of getting found on the internet. There are a number of website testing and optimization tools out there today that are extremely cost-effective and user friendly. Pick one that suit your website and test them out, and go for the one that will provide you with the best results.

You can of course get a freelancer with expertise in optimising e-commerce websites to help you out.

4. Social Media Marketing

While there are a lot of people online, a huge percentage spend a lot of time on social media sites like Facebook. Just recently Facebook boasted of breaking the milestone of over 1 billion visitors on a single day.

Believe it or not, almost all of your prospective customers have some kind of presence on social media. Use it. Identify your demographic, and cultivate your social media image to appeal to that demographic.

A good idea is to identify your best sales channels and focus a majority of your efforts and resources towards those channels. But set some of those resources aside for experimentation; businesses are better off always seeking new avenues and ways to grow, so use those resources to check out new ways to market your e-commerce portal, for example, print advertising or sponsored Facebook posts.

The potential for businesses looking to go online is endless. The internet is a vast landscape, and if you research and follow some of these e-commerce solutions for your business, the sky’s the limit!

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Paschal Okafor is NaijaTechGuide Team Lead. The article 4 Guides to Growing your E-commerce Business was written by Paschal Okafor. The article was last modified: April 14th, 2016
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