Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of tools you can use to make things happen faster. Some of such helpful tools for content marketing are as detailed below.
To help you better decide on which to focus on at certain times, I have provided you with options in various aspects of content marketing you might be facing.
Try them out and thank me later.
1. Web Analytics
You will want to keep track of how your content is doing on websites. That will help you make crucial decisions on which types of content to pursue over others, what group of people your content has the most effect on (demographic) and the features of people that respond to your campaigns (audience).
Some of the strongest tools you can use in this regard are
- MixPanel – this tool does not just tell you the number of page views you got but gives you an insight into how much users share and search for a kind of content.
- Kissmetrics – probably one of the very popular names on this list, Kissmetrics gives you data based on each visitor to your website. Should a visitor become a customer, it stops tracking them anonymously and helps you keep tabs on them in real-time
- Google Analytics – Google owns the biggest search engine, so this is surely a strong tool for measuring conversion rates, analysing customer behaviour and determining the impact of social media on content, to mention but a few
- Parse.ly – Because it is hard to keep up with all the trends in your niche yourself, Parse.ly comes to the rescue. The tool helps you stay on top of how topics are doing, what words are buzzing, and what the internet is interested in per time
- Trialfire – In a world where coding experts come expensive, Trialfire makes things easier (and cheaper) for marketers. You can use this to place trackers n various pages of your website instead of having to install lines of code.
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2. Social Media Tools
We have mentioned how social media is great for digital marketing, of which content marketing is a branch of. Without proper monitoring though, your social media-based content marketing strategy is just as good as that of the next guy. Here are some tools to make sure that is not your case
- Visible – helps you manage, monitor and analyse topics that are trending on social media. It also gives you an avenue to engage with the audience based on these topics
- CrowdBooster – you will want to know how your company’s social media platform is keeping the people engaged. CrowdBooster keeps track of the interactions, growth of the follower base and much more
- Trendspottr – As the name implies, this tool works with real-time feed to spot trending topics on social media. It informs you of such topics before they go viral, so you can get in on it fast enough
- TrackMaven – How would you like all the information on your competition in one place? TrackMaven gathers such information for you
- Rival IQ – Rival IQ is a believer in what worked in the past, what works now, and what would likely work in the future. That is why the tool will give you insights into how to optimise your content based on past and current competition
3 SEO Tools
Content that is not optimised for the search engine will not do well to attract traffic. Traffic is what converts to customers. Therefore, without it, there is no point in content marketing. The tools below will let you know just how solid your SEO is, and offer other actionable insights
- SEM Rush – don’t just go into any campaign blindly. Look out for how much competition you have in that niche (both in the paid and organic campaigns) before you start anything
- BrightEdge – You can exponentially improve the SEO of your website with this tool
- gShift – gShift works in two ways. First, it helps you to get insights into how discoverable your brand is online. You can now use the data obtained to improve the discoverability of your website
- MarketMuse – NO matter how perfect you are, or how great your team of writers are, there are bound to be some gaps in your content. It also looks for the popular keywords you have used, and sees how well your competition does against you on the basis of such keywords
- Raven Tools – How would you like to get reports on all your marketing campaigns? Be it SEO, PPC or social media advertising, this tool will give you a full report sheet.
15 helpful tools for content marketing right at your disposal. As we end the week and this series, the question remains – what are you going to do with them?