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How To Scale Up Your Digital Campaigns With Automation Software

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With millions of businesses striving to get their share of the internet goodies today, it’s become increasingly difficult to run effective digital campaigns due to the high competition for customer attention.

Indeed, for your business to stand out and drive significant sales online today, you need a sound marketing strategy that gives you the much-needed edge over the existing competition.

One easy and proven way to achieve success online is by automating key processes and functions in your business. This not only helps to reduces errors and needless losses but also frees up your time and resources to allow you focus on other more important aspects that require your personal input.

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In this article, we explore several automation software that can assist you in scaling up your digital campaigns, including how you to use them.

Let’s dive straight in…

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Social Media Marketing Tools

Despite being in existence for slightly over a decade now, social media has grown tremendously to become one of the biggest players in business marketing. Today, billions of people around the world run at least several user accounts on most popular social platforms. This has made it easy for business to interact and even sell their wares to their potential customers online.

If you’re planning to run a digital campaign by leveraging the power of social media, you should consider automating the process by using popular auto-poster software like Buffer, Sprout Special, or Hootsuite.

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These tools allow you to create posts in bulk and schedule postings to your various social media accounts. Besides, some like Buffer are able to track key metrics like user engagement on your posts including the number of social shares, clickthrough rates, etc.

Cut down the time spent marketing your business on social media by using automation tools listed above.

Data Syncing Software

Let’s face it, the more tools you use in your business every day, the higher the amount of data you have to grapple with on a daily basis.

Unless you’re only using a few tools or your business is still small and therefore deals with insignificant data, it’s highly likely that you’ll end up getting overpowered by the streaming information or spend a lot of your valuable time trying to organize it.

If this sounds like your case, we recommend that you consider incorporating data syncing apps in your operating environment. What these tools do is to synchronize data, usually two-way, so that you can easily access integrated information from a single place.

A good example is Piesync which supports automated import/export of contacts across two or more apps. Specifically, this software supports HubSpot Outlook integration which ensures that contact data from both Office Outlook and HubSpot are merged and can be accessed from either end. This means you’re able to build an active phonebook sync for effective marketing campaigns.

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Email Marketing Tools

Considered to be among the oldest marketing tools of the digital era, emails are popular for their versatility as well as effectiveness in building solid customer relationships.

They can come in very handy in creating and implementing successful digital campaigns in modern day market.

Most businesses today use email marketing tools to configure autoresponder sequences, collect statistics of link clicks, and schedule promotion ads to subscribers.

Luckily, there’s no shortage of automation tools you can easily integrate with your preferred email providers today. A few examples of powerful email marketing tools include ActiveCampaign, Benchmark, Constant Contact, Mailchimp, and GetResponse.

Most of them are not only affordable but are also GDPR compliant, offer friendly user interface, and come with numerous email templates that you can quickly customize for your specific business needs.

B2B Marketing Automation Software

B2B marketing can simply be described as a way businesses on the same line of operation market the products and services of one another. To put it into perspective, B2B is the kind of relationship you’ll find between a wholesaler and a manufacturer.

If this is your area of interest, you’ll be glad to know that there are tools you can use to automate your engagements with partners.

For example, consider tools like Pardot or Hubspot that are designed to create, manage, and deploy marketing campaigns on different internet platforms.

These automation software help you build meaningful engagement with your leads, implement email campaigns, and provide insightful reports on the feasibility and progress of your engagements with partners.

Ad Marketing Tools

For any business that’s serious about its marketing activities, inclusion of paid ads is imperative and often a necessity. And while anyone can create an ad, it is the timing and the venue to place it that matters the most if the ad is to convert and give a significant return on investment.

To boost your business’s ad campaigns, consider using automation tools like AdRoll, BuzzSumo, and Sprout Social which can be incredibly helpful.

Besides allowing you to personalize the ads, these tools help you choose targeted audiences that are likely to buy your goods or services.

They do this by systematically studying the characteristics and behavioral patterns of your leads; this in turn enables them to determine the best times to display your ads, send emails, and carry out any other tasks you’ve set them to do depending on certain events within the ad.

So, there you have it, the five key categories of automation tools you need to employ today to scale up your digital campaigns. Have you used any of them? Share your experience with us below.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How To Scale Up Your Digital Campaigns With Automation Software was written by NaijaTechGuide Team. The article was last modified: March 2nd, 2019

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