Video marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience.
The thing is:
The use of video can come with several benefits which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it has helped consumers understand their product better.
A lot of brands already use video marketing techniques. As a result, it is no longer being touted as the future of marketing – it is already here! This usage can also be attributed to the ease of viewing videos with the growing use of smartphones in one way or the other.
Another good thing about the use of video marketing is that it can easily reach a targeted group of people. With the use of social media, where these videos are shared and viewed all the time, it can be an effective marketing strategy.
And that’s not all:
Statistics show that about 90% of modern marketers already use video as an avenue for marketing. This means that those who employ videos are already ahead of their competitors in the advertising space.
For a website or a brand to thrive and grow its customers, it is important to know the latest statistics and trends in video marketing campaigns. This helps create and develop an effective marketing strategy that can be used to reach new potential customers.
The infographic below, which is packed with tons of useful information, is a great source of ideas for your brand that will help grow your customer base.