The online competition to generate leads is fierce, and businesses are continually looking for new and unique ways to attract customers for their service/product. If you run an online store, you obviously will be running a website or perhaps an application too. But, have you thought of publishing an eBook?
If you’re unaware of how an eBook can help you in generating valuable leads, then you must go through this blog to learn all about it.
What are eBooks?
An eBook can be understood as a long-form piece of content that highlights and explains a particular topic in detail. It’s framed and created for digital viewing on a desktop, smartphone, or tablet, so the ideal format you might find an ebook is in PDF, slides or an app.
When you go through an eBook, you’ll find it’s structure is quite similar to that of a book but is more concise and visually appealing with images, graphs, lists and diagrams. It’s bound to be attractive and informative.
How will an eBook help me generate leads for my business?
It’s a traditional marketing tactic to entice customers or users with the information they might be interested in. Whether you sell a product or a service, you can do the same thing with your content strategy, by offering eBooks as a sample of your wares.
In recent times, eBooks have emerged as one of the most effective lead generation marketing tool that expert marketers rely upon, because it doesn’t seem like one.
Most consumers perceive a digital book as a source of precise information encapsulated with expertise and entertainment. However, you must know that it’s highly essential to offer credible/quality information with the eBook and create value for the reader to convert them into a warm lead.
So, if you’re tapping the right ‘need-to-know’ zone of what your consumer searches for, an eBook will undoubtedly help you in converting an online user to a lead.
Pro Tip: With an eBook, you must be specific and detailed with the solution or answer your target audiences are seeking.
How will an eBook benefit my brand?
Online users resist hard sell when they notice it’s lurking behind every corner. Consequently, traditional lead generation sources are now providing less ROI.
On the other hand, eBooks are a subtle way to reliable marketing that allows prospects to find you, rather than the other way around.
eBooks are highly affordable. Producing an eBook will cost you way less than putting up a full-page coloured advertisement in a mid-tier print magazine.
All you need to do is hire a writer, design a cover and publish the eBook or you can get all these at one place with the help of mobile learning content providers.
The best part of adopting eBook marketing for lead generation are:
- Convenience: An ebook offers one of the best methods for an immediate call-to-action: A Click! These clicks or CTAs can take prospects to your Facebook fan page, blog, or website. Eliminating the need to memorize a URL for your user with a smooth CTA process.
- Quantifiable measurements: Measuring the numbers is easy with eBooks. The links within the ebook allow each business to track their success rate, making it easy to determine the ROI of marketing costs.
- Variety: eBooks are an open digital canvas for designers. Companies can add links to graphics, audio, or videos to give visual attractiveness in an eBook. Numerous eBook publishers even allow businesses to update their eBooks timely to prevent it from feeling stale long after its original publishing date.
While other companies might be putting a huge chunk of their money behind endless bar tabs and spam-laden marketing schemes, you can gain the required attention by giving out an informational product that can help you with your lead generation goals.