5 Ways To Unlock The Power Of Your Personal Brand

Marketing Strategy for Building a Personal Brand
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Building a strong personal brand is all about engaging and attracting the right audience for the products and services you offer. For these reasons, a strong brand is essential for your business to stand out from competitors and attract a solid customer base.

However, many companies have no idea how to go about building their brand to strengthen your business. Below are key steps you can take that will prove useful

1. Define Who You Are

To unlock the potential of your brand, start by creating a personal brand identity. To do this, you must first define what your business is all about.

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Ask yourself who you are and what your vision is?  What is the type of product or service you want to foster, and what is the relevant audience?

By defining what your aim is and who you are, you are better able to understand what you should do and the steps that will take you there.

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2. Own Your Name

With the online business platform growing exponentially, one aspect of garnering recognition is starting your branding blog. To fully unlock this potential, start by owning your brand name in URL.

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By starting your website, you have the power of controlling your image and hence the perception you have as a business brand.

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Ensure that you keep it active for a professional outlook.  If you still aren’t sure how to build your website, buy the domain name as you deliberate what you will do with it down the line.

3. Have A Consistent Content Marketing Strategy

Have A Consistent Content Marketing Strategy

A significant mistake that many people do is expecting instantaneous results when building a brand.  Often, this is in the case of building an online presence where they post quality content and get disheartened when it doesn’t receive viral results.

Instead of giving up, start by shaving a posting schedule that you stick with. Combine this with social media posting strategy and good old fashioned vinyl banners advertisement that allows you to reach a more extensive base.

Overall, ensure that the content you provide is helping the audience instead of merely selling them products or services to see real growth.

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4. Tap into Word-Of-Mouth Marketing Works

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While other means of marketing might be quite bold and intriguing, nothing beats word of mouth personal branding strategy.

Often, clients who are satisfied with the products or services you offer will readily tell others about you. As a result, they will share with other potential customers, and soon word on your business comes around.

With this kind of strategy, keeping the quality of service you offer consistently is essential. Additionally, as you have direct contact with referred customers, you can research on better ways you can help

5. Build Your Community

A personal branding tool that will aid you in fully unlocking your brand potential is focusing on building your community. To do this, ensure that you create opportunities for actionable responses from your brand.

Aim to connect with your base through various platforms by providing new content. Go a step further and communicate freely with them to ensure that you forge a strong relationship.

Aim to build a comprehensive email base where you can alert them of new content, products, or services from you.


As seen above, building a strong customer base begins with fully understanding your business and what you have to offer.  With a stronger sense of self, you can thoroughly strategize you’re marketing to attract the right customer base who will form a loyal following.

Aim to communicate and keep in touch with both existing and potential customers to fully unlock the power of your brand.

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Paschal Okafor is NaijaTechGuide Team Lead. The article 5 Ways To Unlock The Power Of Your Personal Brand was written by NaijaTechGuide Team. The article was last modified: January 20th, 2020

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