The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information, and, for businesses, given a new face to marketing.
Word of mouth referrals have now been replaced by affiliate marketing, and traditional marketing takes a second place to online marketing. Speaking of online marketing, among the many ways to go about it, social media marketing seems to be the new craze.
Like many others, you must have heard about social media marketing at one time or another. Like many people, too, I know you have a lot of questions about it. How does social media drive sales and impact my business? How would proposing a sales campaign to go through social media help my business? In fact, what is social media marketing in the first place?
What is Social Media Marketing
You must have been looking for one Harvard-style definition, but you won’t get that here. Unless someone wants to make the whole concept difficult to grasp for you intentionally, it is not something to fly out of your seat for.
In short, social media marketing can be defined as the process of marketing (either yourself, your product, or your brand) through any of the popular social media outlets available. That includes all of Facebook, YouTube, Instagram, X, TikTok, LinkedIn, and so much more.
Why do I Need Social Media Marketing?
You already have a good email campaign set up, you have some awesome affiliate campaigns in the bag, and your advertisement game is top-notch. Why would you add to that list by going the way of social media, right? Wrong!
Social media is the single largest community on the internet. Unlike websites and blogs, social media is like the ‘world’ of the internet, where there are actual people always interacting in the ‘community.’
That being said, consider the number of people who use social media. In Nigeria alone, NCC reports that about 91 million people use the internet. Compare those figures with the number of people your current marketing campaigns are reaching, and see if you would be asking the initial questions any longer.
How Social Media Marketing Can Help Your Business
Now that you know what social media marketing is, and recognised that you need it, it’s time to see how it helps you. It’s all just talk and figures until we can figure out how this concept can work to your advantage. Some of those advantages you stand to enjoy are, but not limited to:
- Increment in website traffic
- An increase in the conversion rates of your website
- Improvement of brand image and awareness
- Enhanced communication with the target audience
- Development of trust with the target audience, who will see the human side of the brand
How to Get Started with Social Media Marketing
You have undoubtedly seen things from the point of view I’m trying to promote. Like a good businessman with an eye for innovative methods, I know you will be interested in getting started.
You can use content marketing tools and marketing automation software to simplify the creation, scheduling, and distribution of your content. A lot of these tools offer built-in artificial intelligence to enhance your productivity.
For now, though, this is where I will stop the narrative. Watch this space for exclusive tips on how to start a killer social marketing campaign to drive your brand to the next level. Till then, let’s hear what you think, your opinions, and ideas in the comments section.
