Customer loyalty is not as easy as it sounds. The truth is, most customer loyalty programs fail to deliver the results businesses want. Studies have shown that many ecommerce loyalty programs have problems with low usage, few sign-ups, or customer churn.
The idea of customer loyalty is not the problem. A well-designed customer loyalty program for ecommerce can encourage customers to buy from you again and increase the amount they spend with you over time.
The problem is how you do it. Many customer loyalty programs for ecommerce businesses fail because they miss details. Like making sure the program is easy to use, creating a good reward system, or using customer data.
That is why even some of the ecommerce loyalty programs...
Search has changed more in the last 18 months than in the previous decade. Google now answers questions before showing links. ChatGPT, Perplexity, and Claude collectively handle billions of queries every month. And right here in Nigeria, the businesses that figured out how to win at modern search — the ones showing up first in Google, in AI answers, and in Maps results — are quietly taking the customers that everyone else is losing.
If you've been asking around about who the best SEO agency in Nigeria actually is in 2026, one name keeps surfacing: Rankova.
This is a closer look at why.
The state of SEO in Nigeria right now
Before we talk about Rankova specifically, it helps to understand the landscape.
Nigeria...
The number of global email users is expected to reach 4.9 billion by 2028. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobile.
If you believe that...
When you first created your business’s website, it was perfectly made and it’s SEO was pristine. Over time though, your website will have grown. You’ll have seen that there’s extra blog pages added, more sales listings, extra contact pages, and a lot more besides. As such, you’ll soon see that the content on your site becomes de-optimized, and you lose the effects of all the hard work you put in.
There’s no need to despair though, as you’ll be able to use an SEO clean up strategy to put things right again.
Here’s how to create and implement that strategy, so...
Creating a good webpage is one of the most crucial tasks for any website. It is also an essential part of SEO and a vital tool for landing more customers. Creating a page builder in WordPress can help you save time, money, and effort.
WordPress page builders are important because they allow users to easily create and customize their website's layout and design without having to know complex coding languages. This makes it much easier for users to create a professional-looking website without having to hire a developer.
Some of the best page builders for WordPress include Elementor, Divi, and Beaver...
Payment processes and experiences evolved during the last decades, and thanks to different technological innovations, people from all corners of the world changed the way they behave when it comes to making transactions.
Until recently, cash was the obvious and preferred method of purchasing anything and everything, but with the emergence of safe and convenient electronic options, shoppers are quickly changing their attitudes.
Therefore, let’s take a look at some of the areas where online payments caused the biggest changes.
Shopping Online
Instead of taking their time to go to physical stores, people are getting more and more attracted to large e-commerce sites...
In Nigeria today, 70% of people now have a side hustle to increase their sources of income. There are cases of Bankers who sell shoes on Instagram, Office Receptionist who run online skincare business, and restaurant owner who have POS kiosks just in front of their shops.
These side hustles are not new to us, our social media platforms have become a full-blown marketplace and we are loving it.
One profitable Side hustle most entrepreneurs venture into now is the Agency Banking Business. You will see a Barber who also runs a POS Business or someone who has a shop in...
Razer Inc. is a popular international store providing gaming services and hardware to customers.
Razer Gold is widely used by gamers around the world as a virtual currency for games and entertainment programs. Razer Gold can be used to buy games and in-game items to have access to a lot of goodies which include access to exclusive game offers and Razer Silver.
Are you a Razer Gold gift card holder but not sure how to make money out of it? This article is for you. I will guide you on how to sell Razer Gold gift cards instantly in Nigeria.
Nosh is...
Talohost is one of the best affordable hosting service providers in Nigeria. The company offers a wide range of services to enable you to build your own website easily. With the company's cost-effective hosting, domain name registration, and web design solutions, you can start a blog, create an e-commerce store, design a website for your business, or create a forum.
Their biggest selling point is the affordability of their plans, and you get to pay in Naira, so you don't have to worry about Forex restrictions. The company also offers some of the cheapest rates for .ng, .com.ng, and other...
Are you looking for reliable and secure Windows hosting? Perhaps you are having a lot of problems with your current host and are searching for a replacement. In this article, you will find details about Windows Server hosting as well as learn about some of the best Windows hosting services you can use in 2026.
As the name suggests, Windows hosting is a web hosting solution in which your website and apps run on Windows, rather than Linux, which is the default operating system deployed by hosting providers. It is the recommended hosting solution when building your website and apps...
Customer retention is an important part of business, especially in the E-commerce world. However, figuring out how to tackle eCommerce yourself is not always easy, and sometimes it can be tough to work out where you should start.
What are the basics of customer retention, and how can you learn more about the techniques used to make it all work in your favor?
About Customer Retention
Your relationship with your customers is a very important one. Taking proper care of your customers is a critical issue that you need to approach carefully because losing favor with a customer means that you are...
When one is scrutinized thoroughly and found not to be an avid gamer, then one may be forgiven for being oblivious to the Steam platform and Steam Gift Card.
Steam is the largest video games platform on the internet since 2003, launching varieties of the hottest video games in the gaming industry.
Ever since internet gaming overrode the traditional compact disk (CD) games that were prevalent in our homes some decades ago, Steam has continually innovated new ways to make the platform a seamless one for users to purchase any game of their choice and add them to their account forever.
Following...
Online businesses have a unique advantage when it comes to customer management. You can see and interact with your customers in real time and track their behavior to find out exactly what they do and don't like about your business.
You can use this information to improve customer service and make your company more attractive to potential clients.
Here are some tips for managing your online customers.
1. Know Your Customer's Needs
The first step in effectively managing your online customers is knowing which ones need immediate attention and which ones can wait until later. If someone emails you about an urgent issue...
August 10th 2022: Jumia (NYSE:JMIA), the leading e-commerce platform in Africa, announced today the launch of a quick commerce platform in Nigeria dubbed Jumia Food Mart to meet increased consumer demand for rapid delivery. The move will enable consumers to receive their online grocery orders in a record time of under 20 minutes, offering convenience at its best.
Last-mile delivery via micro fulfilment centres within the neighbourhood is a new concept that will revolutionise delivery times for Jumia consumers and make online grocery delivery faster than ever before.
You may also be interested in the Jumia Brand Festival.
Consumers will also benefit...
So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers.
Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal!
Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for!
The problem, though, is that startups have some specific content needs that should shape the way you develop...
In the dropshipping industry, an important thing happened recently: the Oberlo app decided to close its dropshipping service and migrate to DSers to provide a better AliExpress dropshipping experience. The breaking news does bring a lot of changes in the e-commerce industry. We write the post to provide you with information about DSers and the Oberlo migration. The post also covers some best Oberlo alternatives to grow a dropshipping business without Oberlo.
Before learning that, we would like to clarify some data related to dropshipping such as its market size share, the market size of selected dropshipping platforms, and search...
Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers.
In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet.
It is a process where you...
What kind of consumer insights can you gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers.
Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy.
Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques.
Social Media
The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...
If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information.
No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...
Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle.
It’s even more challenging for B2Bs, whose future depends on the will of entire organizations.
After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...
If you are a novice trader, you may be wondering what indices are and how to trade them. Indices trading can be a great way to diversify your portfolio and potentially earn profits in any market condition.
Indices trading reduces your risks by spreading your investments across many different securities.
In this article, we will introduce you to the world of indices trading and share some of the best strategies for success.
What is Indices Trading?
Index trading is a very popular way to invest in the stock market. In index investing, you will buy and sell on an entire group of stocks...
So, you want to boost your eShop's conversions but aren't sure what the best way to go about it is. With videos, of course!
Online shoppers have remarkably short attention spans, so to increase your eShop's conversion rate, you need to make it easy for them to learn more about you and your products.
Video content allows customers to see and hear what they want as they browse your website, online store, or social media profile. When done right, high-quality marketing videos can give you the most effective avenue to engage customers and prompt them into action.
But only if you understand...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
AliExpress is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
