Social commerce has become one of the biggest growth stories in Nigerian retail. Sellers running boutiques through Instagram, WhatsApp Business, and Jumia storefronts have proven that a phone and a strong customer base can outperform a physical shop. But there's one part of the playbook that's still stuck behind everyone else: video. Buyers increasingly expect to see a product in motion — how the fabric moves, how a gadget actually works, how a skincare product applies — and most sellers simply don't have the time, equipment, or editing skills to produce that consistently.
That gap between what customers expect and what a solo seller or small team can realistically produce is exactly what a new generation of AI platforms is...
When Cloudflare announced Cloudflare Wallets on August 4, 2026, it was easy to read it as just another payments product. It isn't. Taken together with the company's other recent moves, Wallets reveals a larger bet: that the web is turning into a marketplace run by machines, and whoever builds the plumbing for that marketplace first gets to shape how agentic commerce works.
The Backdrop: A Web Where Bots Outnumber Humans
The single most important line in Cloudflare's announcement isn't about wallets at all. It's the company's observation that a majority of web traffic is now driven by bots.
This puts the launch into perspective. For thirty years, the web's business models- free trials, sign-up credits, ads, subscriptions were designed around human visitors...
A leading Peer-to-peer（P2P）crypto platform, Paxful, recently has announced that shut down its operations.
Ray Youssef, the co-founder and Chief Executive Officer, posted a blog on 5th, April, he said, “Today, Paxful will be suspending its marketplace. We are not sure if it will come back.”
He also explained this decision was made due to some key staff departures and regulatory challenges.
Paxful has had a huge impact on the cryptocurrency market in Africa, but after it’s shutting down, it has undoubtedly had a significant negative impact on Nigeria's cryptocurrency industry, with many Nigerians now looking for alternative platforms while also worrying about...
If you want to start an online business then the first thing to do is choose the right platform for your website. There are hundreds of different ecommerce platforms out there and each one combines different benefits from its competitors. But which one should you choose? This is the question most entrepreneurs ask when they are in a rush and want to get their website online quickly.
WordPress, the free open-source content management system (CMS), and Magento, a suite of e-commerce software for small and midsize businesses by Italian company eBay. Although both of them are great platforms to build...
The economy is the essential concern of every government because the government's officials always want the best economy. After all, it is one thing that helps them increase the value of the things exported by the country. On the other hand, if a country's economy is good, it will have the power to deal with the problems on the international level.
There are many things the government is using as a strategy to increase the graph of the economy, and the invention of the digital yuan by China is one of them. Numerous links like china's digital currency can help...
The number of global email users is expected to reach 4.9 billion by 2028. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobile.
If you believe that...
When you first created your business’s website, it was perfectly made and it’s SEO was pristine. Over time though, your website will have grown. You’ll have seen that there’s extra blog pages added, more sales listings, extra contact pages, and a lot more besides. As such, you’ll soon see that the content on your site becomes de-optimized, and you lose the effects of all the hard work you put in.
There’s no need to despair though, as you’ll be able to use an SEO clean up strategy to put things right again.
Here’s how to create and implement that strategy, so...
Creating a good webpage is one of the most crucial tasks for any website. It is also an essential part of SEO and a vital tool for landing more customers. Creating a page builder in WordPress can help you save time, money, and effort.
WordPress page builders are important because they allow users to easily create and customize their website's layout and design without having to know complex coding languages. This makes it much easier for users to create a professional-looking website without having to hire a developer.
Some of the best page builders for WordPress include Elementor, Divi, and Beaver...
Payment processes and experiences evolved during the last decades, and thanks to different technological innovations, people from all corners of the world changed the way they behave when it comes to making transactions.
Until recently, cash was the obvious and preferred method of purchasing anything and everything, but with the emergence of safe and convenient electronic options, shoppers are quickly changing their attitudes.
Therefore, let’s take a look at some of the areas where online payments caused the biggest changes.
Shopping Online
Instead of taking their time to go to physical stores, people are getting more and more attracted to large e-commerce sites...
In Nigeria today, 70% of people now have a side hustle to increase their sources of income. There are cases of Bankers who sell shoes on Instagram, Office Receptionist who run online skincare business, and restaurant owner who have POS kiosks just in front of their shops.
These side hustles are not new to us, our social media platforms have become a full-blown marketplace and we are loving it.
One profitable Side hustle most entrepreneurs venture into now is the Agency Banking Business. You will see a Barber who also runs a POS Business or someone who has a shop in...
Razer Inc. is a popular international store providing gaming services and hardware to customers.
Razer Gold is widely used by gamers around the world as a virtual currency for games and entertainment programs. Razer Gold can be used to buy games and in-game items to have access to a lot of goodies which include access to exclusive game offers and Razer Silver.
Are you a Razer Gold gift card holder but not sure how to make money out of it? This article is for you. I will guide you on how to sell Razer Gold gift cards instantly in Nigeria.
Nosh is...
Talohost is one of the best affordable hosting service providers in Nigeria. The company offers a wide range of services to enable you to build your own website easily. With the company's cost-effective hosting, domain name registration, and web design solutions, you can start a blog, create an e-commerce store, design a website for your business, or create a forum.
Their biggest selling point is the affordability of their plans, and you get to pay in Naira, so you don't have to worry about Forex restrictions. The company also offers some of the cheapest rates for .ng, .com.ng, and other...
Are you looking for reliable and secure Windows hosting? Perhaps you are having a lot of problems with your current host and are searching for a replacement. In this article, you will find details about Windows Server hosting as well as learn about some of the best Windows hosting services you can use in 2026.
As the name suggests, Windows hosting is a web hosting solution in which your website and apps run on Windows, rather than Linux, which is the default operating system deployed by hosting providers. It is the recommended hosting solution when building your website and apps...
Customer retention is an important part of business, especially in the E-commerce world. However, figuring out how to tackle eCommerce yourself is not always easy, and sometimes it can be tough to work out where you should start.
What are the basics of customer retention, and how can you learn more about the techniques used to make it all work in your favor?
About Customer Retention
Your relationship with your customers is a very important one. Taking proper care of your customers is a critical issue that you need to approach carefully because losing favor with a customer means that you are...
When one is scrutinized thoroughly and found not to be an avid gamer, then one may be forgiven for being oblivious to the Steam platform and Steam Gift Card.
Steam is the largest video games platform on the internet since 2003, launching varieties of the hottest video games in the gaming industry.
Ever since internet gaming overrode the traditional compact disk (CD) games that were prevalent in our homes some decades ago, Steam has continually innovated new ways to make the platform a seamless one for users to purchase any game of their choice and add them to their account forever.
Following...
Online businesses have a unique advantage when it comes to customer management. You can see and interact with your customers in real time and track their behavior to find out exactly what they do and don't like about your business.
You can use this information to improve customer service and make your company more attractive to potential clients.
Here are some tips for managing your online customers.
1. Know Your Customer's Needs
The first step in effectively managing your online customers is knowing which ones need immediate attention and which ones can wait until later. If someone emails you about an urgent issue...
August 10th 2022: Jumia (NYSE:JMIA), the leading e-commerce platform in Africa, announced today the launch of a quick commerce platform in Nigeria dubbed Jumia Food Mart to meet increased consumer demand for rapid delivery. The move will enable consumers to receive their online grocery orders in a record time of under 20 minutes, offering convenience at its best.
Last-mile delivery via micro fulfilment centres within the neighbourhood is a new concept that will revolutionise delivery times for Jumia consumers and make online grocery delivery faster than ever before.
You may also be interested in the Jumia Brand Festival.
Consumers will also benefit...
So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers.
Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal!
Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for!
The problem, though, is that startups have some specific content needs that should shape the way you develop...
In the dropshipping industry, an important thing happened recently: the Oberlo app decided to close its dropshipping service and migrate to DSers to provide a better AliExpress dropshipping experience. The breaking news does bring a lot of changes in the e-commerce industry. We write the post to provide you with information about DSers and the Oberlo migration. The post also covers some best Oberlo alternatives to grow a dropshipping business without Oberlo.
Before learning that, we would like to clarify some data related to dropshipping such as its market size share, the market size of selected dropshipping platforms, and search...
Since the inception of technology all over the world, with the introduction of the internet, a lot of things have changed. Some years ago, the introduction of the internet also brought about the inception of digital lending. New techs have made it easier for people to borrow money and get loans, and the old way of borrowing was not so good for borrowers.
In the last ten years, several lending institutions have introduced digital lending. However, what is digital lending all about? Digital lending is a form of lending that is done over the internet.
It is a process where you...
What kind of consumer insights can you gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers.
Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy.
Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques.
Social Media
The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...
If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information.
No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...
AliExpress is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
