Google Places for Business is one local business listing that you must not ignore. It is owned by the world’s largest search engine and one of the top traffic sources for most websites. Google Places for business allows local businesses to supply more information to Google, which enables Google understand them better and hence offer more accurate and rich results when people search for queries relevant to your business.
With Google Places for Business you can add lots of important information about your business to Google. You can add your phone number, so that customers can call you. You can add a map, so that customers can easily see the location of your business. You can even add photos, videos, products you sell and so on to create a very rich and engaging business listing.
Google Places for Business even supports coupons. Are you running a special offer for Christmas or Mothers day? Are you new in a given location and doing some promotional discounts to create awareness and encourage customers to make purchase? Google Places allows you add coupons to your business listing, which your customers can redeem when they buy the product.
Google Places also allows your customers to rate and review your business, which means that if you offer quality services, their positive reviews can drive new customers to your business. Negative reviews will also enable you see some customer service issues, which will enable you improve your quality of service.
Benefits of Google Places for Business
Well all the arguments in the previous section are all benefits of listing on Google Places for Business, but there is more. Adding more information on Google will drive more traffic to your website and increase your visibility. First you can get visitors/customers from Google Places.
Google Places is a local business listing service from Google that enables people find local businesses on their mobile phones. If your business is listed on Google Places for business, it will be available on Google Places. Listing on Google Places for Business will also make your business more visible on Google Maps.
But that is not all, businesses listed on Google Places for Business get priority for some types of searches on Google search, especially location related search. For example, a search for Hotels in Lagos on Google Search will show a list of some Hotels in Lagos listed on Google Places for Business on the first page.
I bet you those hotels may not have been in the first page if they were not listed on Google Places. So, if your business is not on Google Places yet, you can go ahead and add it. You should first check whether a listing of your business already exists. In that case all you need is to claim it.
List your Business on Google Places at www.google.com/places
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