Have you ever wondered how many email messages one receives in his/her inbox in a day? We can’t imagine, right? And by the way, do you read all the emails that come to your inbox? Also, what makes you open those emails? You should ask these types of questions of yourself in order to stand out from the crowd.
Most of us never try to understand the essence of Email Marketing. What we do is, we just start promoting our products and services through it without having an idea of what our customers need.
You need to understand first that Email Marketing is the way to be in contact and engage with your potential customers. It is the way through which you can understand their needs, rather than just sending them cheap promotional emails, you need to check what they exactly want from you.
If you use Email Marketing in the right manner, then it can do wonders for your business, as it has the capability to manage your business database. You can even automate the process using email marketing tools like Constant Contact and GetResponse.
Ever notice what big Email Marketer does? And how are they so successful? They actually did a market survey of their potential audience, understood their needs, and then made an Email Marketing funnel. You have to work on the same.
Now, we will be sharing with you 5 Common Email Marketing Mistakes that one should avoid.
1. Sending Mail Without Permission
What if someone sends you an email on a daily basis without your permission? It’s annoying, right? Yes. Similarly, you should never implement this type of strategy in your Email Marketing business; it has lots of demerits, like people who are unknown to you may take your email as spam, or they may complain about it, it can also increase the bounce rate, and finally, it can be black listed.
So, this is not a good idea to send emails to anyone without their permission. Always send an email to those people or the audience who have fulfilled your email opt-in form, as they are willing to receive emails from you.
2. Not Placing an Unsubscribe Button at the End
You have to put an unsubscribe button at the end of every email you send to your customers. Because sometimes the customers get annoyed by receiving lots of emails, and also if someone subscribes to your mailing list, it doesn’t mean that they are willing to continue to receive the emails from you forever.
There can be numerous reasons for un-subscription, but you have to always put the unsubscribe button at the end so that there is no compulsion on the customer for receiving your email.
Not Offering Quality Content
We all know that “Content is the King”, yet we neglect this most of the time. You have to write such a copy of an email through which one can easily understand what to do and what not to do.
It should be very clear and informative to the potential audience. Content is considered the heart of any marketing campaign, so it should be attractive, compelling, and informative enough to convert your leads into sales or any other marketing objective.
So, always work on your content and check whether the copy is good or not. Also, ask yourself what questions one can get into their mind after reading this. By analyzing all these things, you can easily deliver to your customer what exactly they want.
No Clear Call to Action
Writing good content copy and adding some attractive visuals to it are not enough for an effective campaign. If you have not put the Call-to-action button in the copy, then never expect any conversion from the same because you have to show the path to your customer, telling them what to do next.
Always be clear with your purpose. If they don’t know what to do next after reading your copy, then the whole hard work can go to waste. So, don’t forget to put an attractive call-to-action button in the email.
Buying Email List
This is one of the biggest mistakes that most Email marketers make, and they are still making it. See, buying an email list can never help you boost the growth of your business. One thing that works for me may not work for you as well. Similarly, if one email list is working fine for me and converting leads, it doesn’t mean that it will work for you as well.
So, buying an Email list is one of the worst ideas that one can think of. It is a waste of time as well as money. Prepare your own original list, get subscribers by pushing them free resources like e-books, free trials, etc. By doing this, you can easily collect a bunch of emails, and here you are collecting their email with their permission, hence there is no risk of bounce rate or other spam.
Conclusion
We hope you will get all your basic queries solved by reading this. By avoiding these five mistakes, you can easily grow your email subscriber base. Still, if you feel that we forgot to mention any other common mistake that newbies make, please share it with us; we would love to add that to our list.
