If you are searching for methods to rank up your mobile application in the Play Store, this article will help you for sure. App store is a great platform to make your services available to people.
Launching an app on the Google Play Store involves three steps: creating, uploading and optimizing the application for search.
The first two steps involve only the owner of the app, whereas the latter is dependent on the performance of the app in the app store. Its optimization depends on the niche, competition and efforts by the owner.
App store optimization is a technique used to rank up the mobile application in the Play Store. In simple words, it is search engine optimization for the app store.
Getting people to download a new app and use it can be a difficult task. You need to increase the visibility of your app, get it ranked in the top lists of the apps, get good ranking and rating etc.
Its rank on the Play Store influences many other factors like download and rating of the app. Here are some tricks to rank up your mobile application in Play Store:
Research on Keywords for Title and Description
The title and description play a major role in ranking your application on the Google Play Store. Google’s algorithm uses the title of the application as a key aspect to rank it.
Inserting keywords with the name of the apps will help you rank better on the store. The title and description of the app also ensure that other people don’t replicate it.
Use an ample amount of keywords in the description to make your app rank better on the Play Store. Research for the keywords thoroughly in your niche and amplify their effectiveness using long-tail keywords.
To make your app best suitable for every device, you need to make sure that its size is optimized. This step is to make sure that people don’t back out from downloading it because of its size and lack of storage within the space available.
App search engine also considers your app’s size while ranking it on the Play Store. Not many of the developers know this. Draw people’s attention with optimized size.
There are many apps that optimize the size. You can also take help from an app store optimization service to rank up your mobile application.
Upload an Attractive Icon, Screenshot and Promotional Video
The first impression the user will get about your app is the icon that represents your brand. When a user searches the App Store with the keywords, they get a list of apps that serve the purpose.
If you are not at the top of the list, the only way to grab the user’s attention is through your icon. Keep your icon unique and attractive.
You can also let your users go through a virtual tour of your app through screenshots and promotional video. You can also use the virtual video as a mobile advertising tool on the other social media platforms.
Focus on Ratings, Reviews and Social Links
Rating and reviews are a major part of app store optimization. The quality of services is one thing that Google doesn’t compromise on.
The major source of quality check feed for Google Play Store is the reviews and rating section. The better the ratings your app has, the better ranking it gets.
The ratings and reviews also influence the user’s mind while downloading an app. It also affects the download of the app. Link your app with Google +1 to get more recommendations. The more the recommendations you have, the better the rating position you will get on the Play Store.
Use Analytics to Monitor and Track Optimization Results
The best way to know how to rank up your mobile application is by observing the analytics of the app on a regular basis. As a developer, you would have implemented various mobile advertising strategies to get more downloads.
You can use the analytics to monitor the changes in the ranking of the apps from time to time. With the results, you will be able to decide which trick is working better for your app.
These are some tricks to rank up your mobile application on the Google Play Store. Make use of these tricks to get more downloads, good ratings, reviews and ultimately, better ranking on the Google Play Store.
If you aren’t familiar with these strategies to rank your app, you can make use of app store optimization services that can do the best for your app.
Getting your app ranked on the Play Store is a long-term plan. You need to implement various strategies and know the one that works the best. Put your app in the right category of the Play Store to get ranked faster.
Micheal Anderson is an experienced mobile application expert, working with Techmagnate in the Boston, USA. He likes to share his write-ups on the various online marketing services such as app store optimization, mobile marketing, display advertising etc.