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Jumia Nigeria launches Buy Now Pay Later option to its Consumers by Partnering with Easybuy

The Partnership to allow Consumers in Nigeria Buy on the e-commerce Platform and make Flexible Payments

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Jumia, the leading e-commerce platform in Africa, today announced a strategic partnership with Newedge (Easybuy), an innovative finance company in Nigeria, to offer consumers a convenient way to shop online. This partnership allows consumers across Nigeria to buy their desired products and make flexible payments over a set period of time.

With this collaboration, consumers will experience a new level of convenience when shopping on the Jumia platform. By integrating Easybuy’s BNPL solution, Jumia removes the barrier of immediate payment, empowering consumers to confidently purchase the items they want.

This financial freedom, coupled with a streamlined checkout process that incorporates BNPL options, creates a smoother and more accessible shopping experience for everyone.

Partnering with Easybuy to provide our consumers with a much-needed Buy Now, Pay Later solution is a win-win for everyone. We understand the importance of offering flexible payment options especially in this challenging economic environment. This partnership is a testament of our commitment to empowering our consumers and providing them with the tools they need to shop conveniently. We are confident that EasyBuy’s BNPL solution will be a valuable addition to our platform and contribute significantly to the growth of e-commerce in Nigeria,

said Sunil Natraj, CEO, Jumia Nigeria.

“As a leading “buy now, pay later” solution provider, we are thrilled to announce a strategic partnership with Jumia, one of the largest e-commerce platforms in Africa. This partnership aims to transform the online shopping experience, making it more flexible and accessible for millions of consumers. Under this partnership, customers shopping on Jumia can now benefit from Easybuy’s seamless buy-now, pay-later service, allowing them to purchase a wide array of products, from electronics to home essentials with flexible payment options. This initiative represents a significant milestone in our commitment to financial inclusion and digital innovation,”

said Jessica Ugwuoke, CEO, Newedge Finance Limited.

As the Nigerian e-commerce landscape continues to experience growth, innovative solutions like Buy Now, Pay Later hold immense potential to further drive financial inclusion and unlock new opportunities for consumers and businesses nationwide.

About Jumia

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

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Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries.

The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions.

The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.

About EasyBuy

Easybuy is a cutting-edge financial technology company that is revolutionizing the way consumers approach personal finance and shopping. The company has created innovative payment solutions that are not only unique but also user-friendly and accessible to everyone.

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These solutions take the financial burden off consumers by providing them with financial relief while increasing their purchasing power, ultimately empowering them financially. We are driven by the vision of a world where financial tools and services contribute positively to people’s daily lives, helping them manage their spending responsibly and with complete peace of mind.

Founded on transparency, responsibility, and customer-centric innovation principles, Easybuy has rapidly expanded its reach, partnering with a wide array of retail stores across several states to offer flexible payment options tailored to modern consumer needs.

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NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

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