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Smart Strategies to Utilize Email Marketing and Social Media for your Business

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When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger.

You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successful tactics. You will get a clear idea as to what works and what does not – this is how you can develop your mind.

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Fortunately, there are agencies who can help you to do your work. However, we are here to help those who want to manage and supervise their own services, at least for the time being.

First off, you should be aware that a website is not enough if you are considering starting an online business, or if you are looking to build your online presence along with your conventional business. Social Media and email Marketing are as significant as your website, if not even moreso.

Why Social Media and Email Marketing?

Social media includes all major networking sites such as Facebook, Twitter, and Instagram. Facebook is the most popular, due to its user total and all of the specific business services they provide.

Email marketing has been a tried and tested tool for small and large projects, thanks in large part to the fact that it is relatively inexpensive via several email marketing providers.

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It is also a great mechanism for engaging with and tracking customers; almost every commercial or business website asks for an email address. You shall do the same, with the intention of saving that customer’s email for remarketing, reselling, and spreading the word.

How to Use Social Media Wisely

There are dozens of social networking sites, and if you go to any digital marketing agency, they might suggest you make a business page for every one of them. This is exactly where your research and knowledge comes into play, because in all actuality, you do not need a business page everywhere. Why?

  • Not every business requires their presence on all social media networking sites.
  • It will save you money, time, and energy.
  • If you have too many social media accounts, you will end sacrificing quality for quantity, which could diminish customer satisfaction.
  • Your social media audience will forget your brand if you do not post quality content and overlook engagement. You might lose your investment if everything on social media is not being managed properly.
  • The point of social media is to engage with your audience and target market. When you have too many accounts and end up trying to talk hastily to everyone, you end up talking to no one.

Which Platforms Do You Need?

After researching your business idea, the next important phase of your research should be dedicated to your marketing strategies. Look into strategies for both traditional and digital marketing; it’s likely you’ll need to indulge in both.

It is always better to work smart, and to focus on quality rather than quantity. When looking into your social media marketing strategies, you can get an idea of how different platforms work. However, choosing the right platform(s) is the challenge.

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Facebook: With more than 2 billion active monthly users, Facebook gives you the ability to network with friends and relatives. From the commerce side, various Facebook apps can help you to sell your product online, or to market your business through paid Facebook ads.

Instagram: This is possible because Instagram comes with multiple filters which can be applied to enhance the beauty of your photos. Those photos can then even be uploaded to other platforms (Facebook, Twitter) with just one click.

Twitter: With 70 million users, Twitter lets you post short messages called “tweets.” The number of characters per tweet is limited to 280, but you can share that short message to the world in a single click. Twitter also allows you to promote your brand and even shop right through your tweets.

Tumblr: Tumblr functions as both a social network and a microblogging platform. It can be used to explore, find, and follow things that you might like. It can also be used to post anything, from video content to a blog.

LinkedIn: LinkedIn is by far the most widely used social network dedicated to professionals. It is available in over 20 languages. It serves as an ideal platform for businesses, to let them connect with other businesses, and to look for employees, as well. It boasts over 400 million members.

Reddit: This unique platform lets you submit content and to vote on the content of others. The voting dictates the content hierarchy; the more votes, the more visibility. The site is divided into subreddits, each one dedicated to a specific interest.

Email Marketing

Email marketing is the act of distributing a commercial message through email to a group of subscribers/consumers. In the bigger picture, every single email sent to a potential/current customer or partner is basically considered email marketing.

Email marketing is indeed a great way to connect and stay in touch with your clients, and provides the added benefit of promoting your business through remarketing. Typically, email marketing campaigns are designed with the intention of announcing a new product/service, generating leads, and gathering customer feedback.

Just like any other marketing tactic, email marketing is much more effective if it’s done mindfully and strategically. On the flipside, blast/shotgun emails–spammy emails sent to individuals who have no association to you–is a waste time, energy, money, and brand reputation. Such emails can easily lead potential customers to make negative associations with your brand.


Email marketing and social media marketing are incredibly powerful tools for both lead generation and customer retention. Both are ordinarily cost-effective, as well. Social media marketing is disrupting conventional marketing for so many reasons, a primary one being that micro targeting is easier than ever before.

However, all your efforts and strategies can go in vain if you are not using the right internet connection. Find the best internet connection before you begin anything else mentioned in this post. I launched my business three years ago after getting Charter Spectrum.

Author Bio:

Chris Albert, IT & Content Specialist – Spectrum Internet, More over writing expert since a long time. Being a 80s kid, I witnessed the ultimate upgrade and evolution in the world of technology.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Smart Strategies to Utilize Email Marketing and Social Media for your Business was written by Paschal Okafor. The article was last modified: July 13th, 2020
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Paschal Okafor
Paschal Okafor
Paschal Okafor is the founder of NaijaTechGuide. A Graduate of Electrical and Electronics Engineering, Paschal is passionate about Technology and since 2006 has written over 4000 articles covering Mobile Devices, Consumer Electronics, Digital Marketing, Mobile Apps, and Online Services. Over the past 16 years, he has managed to turn a blog that started life on a Google Blogger subdomain into the Largest Technology Blog in Nigeria and quite possibly the largest in Africa. Paschal has been Building, Analyzing, and Maintaining Websites for over 17 years and also shares his wealth of knowledge and experience about building and managing websites on NaijaTechGuide.

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