No matter how your restaurant business online has performed to date, you can always find ways to improve its visibility on Google. It will help you boost your website ranking in the search engine results pages (SERPs).
When food lovers would see your restaurant listed at the top of the SERPs, they will visit your website, go through your menu, and order delectable dishes online.
Today, the restaurant business is extremely competitive and therefore, you need to leverage structured data, location, optimization strategies, and customer sentiments to grow your food business.
That is the only way to improve the ranking of your local or multi-location restaurants. Now, SEO does not happen overnight. It takes time and therefore, you need to be patient to get the desired results.
According to an article published on https://searchengineland.com, a restaurant owner can use the menu in the search results. Though the feature is often ignored, it is an essential area of the Google search results. The menu appears for food-related searches. The intent is to get business through your door.
You can add images in the result, if possible for better results. If a foodie loves the visuals, he or she will click on your website via the quick link that you can set up easily. Read on to learn about the four essential SEO tips for your restaurant business.
1. Focus on Optimization and Content
Before using platforms, tools, and social media channels, focus and define your optimization strategy. It will help you to beat your competition and pave the way to realize your SEO goals quickly. Focus on the geographical location of your business.
You should set up your restaurant close to residential areas or offices. It will help you to shape your optimization and content strategies. Make sure you know how to use Google Keyword Planner tool for using the right search terms and phrases that best define your business.
2. Use the right Keywords or Search Terms
Think about the specific category your restaurant falls. The niche-specific terms are pizza, Mexican, Continental, Thai, Burmese, and so on.
If you are new to the business and not aware of all the terms, look at Google maps, TripAdvisor, and Yelp to get the right categories and search terms.
Use the filtering tool to get an idea of the general categories. Use them based on the category or theme of your restaurant.
Use high-level search terms. You might be wondering what it is after all. Well, let us explain. Search words such as restaurants and New York are one of the common variations an internet visitor may use.
If you are using Google Keyword Planner or any third-party tool, you can use the generic word with the geographic modifier.
Say,for instance, your restaurant business is in New York, you can use the keyword restaurant in New York. If you do not know how to use the keyword, consult with an SEO company in New York to get the best results.
3. Leverage Social Media
It is true that whether social media affects SEO is a debatable topic, social channels like Facebook, Twitter, or Instagram can drive engagement and direct visitors to your restaurant site.
Today, most of the social sites are essential touch points of a customer’s journey. When you post content on Facebook or other channels, you know what customers expect from your food business.
A robust social presence relates to a powerful organic search presence as quality content, the popularity of your brand, and engagement. These are the essential SEO parameters of authority and relevance.
Build a social strategy and implement the same. Post creatives on Facebook and Instagram and engage with your targeted audience. Respond to user queries and comment on your business’s social media page.
You should keep the conversation going. How well you communicate with your customers, show about your business approach and quality of customer service. Look for your audience, converse with them, engage them, and convince them to inspire others on your brand’s behalf.
The right engagement with followers and fans and promoting unique content on social sites will funnel visitors to your restaurant site. Over the years, you will experience an increase in the number of visitors from social networking sites.
4. Churn out Quality Content
Content is king and will remain forever to boost your SEO efforts. If you own a single-location restaurant, your job becomes simple. However, when you have a multi-location restaurant chain, the challenges are more than you expect.
You need to stand out in the crowd with unique and informative content. You can integrate a blog in your website. Write engaging posts related to different types of cuisines. Use high-resolution images or videos to support your content.
Loads of food-related information will help your business if it proves useful to your customers. For example, you can write a blog post about a new dish that you want to launch. That is the best way to generate user interest.
Build a powerful restaurant brand that will resonate with your audience. Use the right content to build improved rankings, enhanced brand identity, and higher brand recall.
Content is not always about the text. You can present information by displaying a stylish menu, photography, live cooking videos, and eye-catching graphics. Of course, you need to add suitable captions to support such visuals.
Google believes in context and not just loads walls of text on your website. Generate new content regularly to keep audiences engaged. For instance, if you have a niche food joint, make your business outshine the generic restaurants in the area.
Share details about the restaurant founders, their inspiration, the culture, the love for cooking, and of course the dish. Offer tips and tricks for cooking, something about the menu, the specialty of the recipe, and why the bacon wrapped prawns are the best in the city. These are information that food lovers will like to read. However, keep the copy brief and to the point.
Now that you know about these tips, use them to build an SEO-friendly restaurant website. You will be surprised to see the results.