Once you have put so much work in your SEO strategy, you will definitely want to monitor whether your strategy is working or not and if it is, how you can better your performances. Especially if you are a blogger, monitoring your SEO efforts is really important because it will allow you to celebrate your wins and you will be able to fix things that are not working out.
In order to stay in control and not leave anything to chance from the beginning, you need to start tracking your referrals, your rankings, click-throughs and much more. Here we have gathered 5 ways in which you will be able to monitor your SEO very easily.
Use Google Analytics and Track Top Metrics
In order to keep an eye on what is working and what is not, you will need to keep an eye on all the important metrics and track them on a monthly basis. These metrics will include the bounce rate, the number of pages visited, click through rate, and time on site.
These metrics will be able to help you determine which content or pages on your website are the best performers and why. All you need to do is keep in mind that Google appreciates new and original content and your website is frequently crawled by Google. So, if you do manage to post new content frequently then it will end up helping you significantly in rankings.
Track your Rankings for Specific Keyword Phrases
Picking the correct keyword phrases is one of the most important things you can do if you want to gain more traffic. If you use the right keywords, you are likely to get a higher ranking on Google for that particular term most of the time. So, you need to keep track of all your keyword phrases and determine which ones are doing well and which ones are not.
In order to track the keyword phrases you need to go to Google Analytics, then navigate to Acquisitions > Search Console > Queries. Here you can select the data you want from 1 – 3 months, or even 6 months in order to compare. This list will show you all the high traffic getting keywords and you will be able to track them and use them to your advantage.
Additionally, you must be aware that not all the results on SERP are organic. It is very important to keep an eye on what is ruling search result pages, whether it is Youtube Video or A Google map or even a PPC ad. With automated website screenshot tools, monitoring SERP becomes very easy. All that you have to do is to enter the SERP page URL in the dashboard and you will start getting updates.
Find out the Percentage of Traffic coming from Organic Search
It is very easy to celebrate or blame SEO for a hike or a dip in traffic but, unless you keep track of your organic search traffic, you can’t really tell if it is because of SEO or not. You should check on your organic traffic at least once a month in order to know if you are gaining or losing organic traffic.
This is going to be the best indication of whether your SEO efforts are paying off or not. In order to check out your organic traffic chart you need to open the Google Analytics then go to Acquisitions > All Traffic > Channels. Here you will be able to track all the sources where the traffic is coming from such as Social, Direct, Organic, Referral, and other. Track your organic data because it will indicate if your keywords and SEO strategies are working or not.
Track Behaviour Flow
You might not know about the behavior flow but it is a pretty good way of tracking through Google Analytics. You might find it a bit difficult at first but, as you get to know more about it, you will find it easier.
In order to find the behavior flow, go to Google Analytics, then to Behaviour > Behaviour Flow. The behavior flow will show you how users are interacting with your content. It will provide you with a visual representation of all the problem areas on which you need to concentrate on.
It all comes down to conversions. This is the one thing that you want to track which is to determine if your website is a success or not.
Conversion includes everything the users do while on your website such as engaging with your social media buttons, call-to-action, signing up for your newsletter, etc. it is always great to have a lot of people reading your content, but if they are not interacting with your website enough, then your website will not grow.
Use these 5 simple ways to monitor your SEO and be a step ahead of the game. This will help you make necessary changes if any are required in order to be successful.