Today, Instagram is a vital engine for branding and business, making community growth a top priority. But growth is rarely a straight line. For most creators, seeing a drop in follower count feels like a personal blow because those numbers represent real connections.
This is why monitoring Instagram unfollowers is a practical necessity, not just a vanity project. To protect your digital market value, you must understand why people leave and how to pivot your strategy effectively.
Why Do People Unfollow on Instagram?
To keep your account on an upward path, you need to understand digital audience behavior. People are protective of their feeds, and an unfollow is usually a reaction to a change in the value you provide.
The Content Disconnect:...
Reconnecting with old friends can feel emotional and uncertain, especially when time, distance, and life changes get in the way. The most effective online platforms reduce that friction by focusing on comfort, clarity, and shared context. Below are the key features that genuinely make reconnection easier, more natural, and more rewarding.
1. Search Built Around Shared History, Not Just Names
Names change, memories fade, and details blur over time. Strong platforms allow users to search using schools, years, locations, and shared experiences.
This context-first approach makes finding the right person far easier than relying on names alone and reduces the risk of awkward misidentification.
2. Digital Yearbooks That Trigger Recognition
Photos are often more powerful than names. Digital yearbooks help users recognize faces instantly,...
DSTV Stream (formerly known as DSTV Now or simply just the DSTV app) is a service from Multichoice that enables DSTV subscribers to watch their favourite shows online via a browser on their desktop or laptop or with a mobile app on their smartphone, tablet, or smart TV. It is the successor of DSTV Mobile, which used the DVB-H technology to broadcast select TV shows to compatible mobile phones. DSTV Stream enables you to stream live shows like Big Brother Naija, watch and rewatch your favourite movies, and even catch up on episodes you may have missed.
Unlike DSTV Mobile,...
Content marketing is an important project for any kind of business. Be it an already established brand or a start-up that is just willing to make a name for itself, the possibilities provided by content marketing are too immense.
I don’t want you to miss out on that, so we are going to do some learning on the topic.
Today, how about we look at some of the golden rules of content marketing to get you started?
The Golden Rules of Content Marketing
To be candid, you can get onto the internet and read hundreds of rules on this same subject. That is...
It might get really expensive for some people to set up and maintain a website of their own. For small to medium-sized businesses, it's really important that they spend as little as they can on their company's website.
There are a few providers that offer their users free web hosting services, and they are perfect if you want to save some bucks.
Free web hosting comes with a few limitations, like the speed of the site, the server space, the traffic, etc., but some of this website, like 000Webhost, makes sure that only the top quality services are provided. So, to...
Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year.
After talking about digital marketing itself and the digital marketing trends to look out for in 2026, it would all be a waste if you didn’t consider creating a template for your business to go on with.
Today, that is what we are just going to do. To keep the information actionable, the piece...
Broadband has been the mainstay product for many a UK business over the past several years who are needing a cost-effective way of communicating whether that be internally or reaching out to other branches.
Broadband costs so little purely because it is using copper technology that has been on the ground since the late 50’s! With all ADSL broadband products, the problems start with speeds. All the speeds you see advertised are all “best efforts” so you will see providers saying things such as “up to 15Mb” when in reality, the only way of achieving this is if the wind...
A couple of days ago, I started on the subject of digital marketing. There, you had the chance to get answers to some of the questions that bother people whenever digital marketing is mentioned.
While that might be enough to get you started, it is surely not enough to keep you going. That is why we are here today – to keep you going.
One of the things I mentioned in the previous post was how a business needs to change with time. You will be surprised that even when you have started digital marketing, as I advised, you will still...
Content marketing these days has gained much importance in bringing traffic to websites through its various techniques and methods. The content team aims to develop some of the finest media to attract as many visitors as possible to the website and to achieve high visitor engagement.
To achieve the best rankings on Google, the content team should be well-versed in the tips and methods for promoting content on the website, as well as for describing products and services.
Google is now majorly focusing and ranking up those websites which are free from any duplicity, non-quality links, non-unique content and others.
Many of...
Let me tell you this for free. If you want to stay relevant in the market as a business person or marketer, you have to be willing to change with the trends.
If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential.
So, when I talk about trends, what do I mean? One of these is the invention of social media marketing, which has changed the way businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing.
If you are one of...
Today brings the last set in a series of posts that you have been reading about social media marketing. We have surely had a lot of fun together, and whether you are a business owner or a prospective one, I believe you would have had something to take home regarding the subject of discussion.
In a week, we have been able to run through what most people don’t in a longer timeframe, and that is something laudable. However, you should keep in mind that the implementation of everything we have talked about takes time and effort on your part.
As a...
Every user would love to have an enhanced security, more privacy and seamless access from any location and that’s why there is the need for a VPN. In the past few years, VPN services were only important to geeks and big companies.
But today, this is no longer the case. A Virtual Private Network (VPN) enables users to access a discrete network when on a public internet such as Wi-Fi. Moreover, VPNs acts as encryptions to the information you send and receive through the internet.
As a result, your confidential information is secured from falling into the hands of cyber-criminals. It...
So, we have been doing quite an extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well-grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy.
You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your campaign...
For the past two days, I have been talking about social media marketing. Not just what it is, but we have also been able to discover how you can get started with social media marketing in no time.
With all that has been said and done, it might look like this new form of driving sales is the perfect funnel to ever be introduced into the business.
The aim of today’s post is to tell you that it is not true. Like any other good thing, social media marketing also has its pain points. However, that should not be the...
Earlier, we started a discussion on the subject of social media marketing. In that first piece, I tried as much as possible to help you see what social media marketing is and how it is the next best thing for your business.
The truth is, if you’re a business person and you have yet to get started with social media marketing, you are losing out a lot to the competition.
So that you will not make the big mistake of not starting out at all, I have decided to follow with tips on how to get started with social media marketing....
The internet has revolutionized the way people do business today. Every day, business people buy and sell online. Buyers are also researching online before deciding what to buy. Numerous sites offer buying guides.
For instance, if you are thinking of buying a home, you will most likely need home appliances, particularly kitchen products and dining wares such as a Pressure Cooker, Slow Cooker, Blender, and other appliances. But do you know how to buy these products effortlessly?
You will get an opportunity to get step-by-step guides that are brief, easy to follow, and useful to help you make an effective decision.
Equally,...
The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information, and, for businesses, given a new face to marketing.
Word of mouth referrals have now been replaced by affiliate marketing, and traditional marketing takes a second place to online marketing. Speaking of online marketing, among the many ways to go about it, social media marketing seems to be the new craze.
Like many others, you must have heard about social media marketing at one time or another. Like many people, too, I know you have a lot...
A CDN or Content Delivery Network also, known as a Content Distribution Network, is an interconnection of proxy servers and data centers that are shared across numerous geographical positions.
The distribution of proxy servers and data centers across multiple geographical locations is aimed at ensuring that the end-user can benefit from this layer of the internet network. It also enables end-users to access great reliable and faster web page performance that is not restricted.
Moreover, CDNs also help protect the site from huge flows in traffic.That being said about CDNs, it is recommended to ensure you choose a suitable CDN.
When it...
Are you a content marketer? Want to be efficient and productive at your job? Here are the Best Free SEO tools for success in your content marketing.
As a content marketer, you need tools that will help in writing your article. If you have a team of writers you will also need a tool to enable you to check the originality of the content to avoid being accused of plagiarism.
You will also need tools to enable you to inspect your content for on-page SEO as well as track ranking, backlinks, etc. Here are some of the best free SEO tools.
1....
One of the most important things in any business is when payments are done promptly. As a business owner, when sending bills, you would want them to make their payments without delays. This is the reason why efficiency is crucial in the billing process is crucial. You may also read more about usage billing.
When the invoices are sent to customers and clients on time, the more likely the clients and customers will pay faster hence cash flow is enhanced. When the customers fail to pay on time, the cash flow is affected and consequently, the business suffers.
Even in this...
Technology has advanced rapidly and more people spend most of their time online either doing business or researching. In fact, today, more businesses has gone a notch higher to perform their day to day activities online. On the other hand, cybercriminals and hackers are also targeting people who spend their time online.
They are looking to spy business operations with the aim of stealing relevant information that can benefit them. Just recently a malware known as WannaCry infected about 250,000 computers worldwide where many businesses suffered as a result.
This is the reason why having proxies in place is a plus...
It is an undeniable fact that there is strong competition in the world when it comes to marketing. There are new brands and new companies opening up every day, and all of them struggle hard to create brand awareness. People use all the possible tactics and techniques in order to market their brand to a wider extent. The most common and effective technique they use is the outreach service, like the iNet Ventures. These services really help in marketing a brand, and they are trending at the moment.
The reason that you are reading this article is probably that you...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
