Nigeria’s digital economy is expanding rapidly, yet many small and medium-sized enterprises (SMEs) still struggle with a critical issue: a structured online presence.
In today’s market, having social media pages alone is no longer enough. Businesses need professionally designed websites that establish credibility, improve search engine visibility, and convert visitors into paying customers.
Over the years, I have worked closely with business owners across different sectors, and one pattern remains consistent: many entrepreneurs underestimate the long-term impact of structured web infrastructure.
The Real Problem: Visibility and Credibility
Many Nigerian SMEs rely heavily on word-of-mouth marketing. While referrals are powerful, they are not scalable. Without a strong online presence, businesses lose potential customers who search on Google daily for products and services.
When a business...
Today, Instagram is a vital engine for branding and business, making community growth a top priority. But growth is rarely a straight line. For most creators, seeing a drop in follower count feels like a personal blow because those numbers represent real connections.
This is why monitoring Instagram unfollowers is a practical necessity, not just a vanity project. To protect your digital market value, you must understand why people leave and how to pivot your strategy effectively.
Why Do People Unfollow on Instagram?
To keep your account on an upward path, you need to understand digital audience behavior. People are protective of their feeds, and an unfollow is usually a reaction to a change in the value you provide.
The Content Disconnect:...
The cheapest way for a business to start using internet technology is the email. The email is an internet technology that enables the exchange of messages between any person with a mailbox (also called email address) with any other person with a mailbox.
To use email you need an email address. You can go for free email services offered by large Internet Service Providers (ISPs) like Yahoo, Hotmail, Gmail, etc. Assuming you go for google mail (gmail) your address will look something like this [email protected].
You may also pay a premium price to get an address of the form [email protected]. This...
Are you planning to own or open a cyber cafe? Do you want to know how to start a cyber cafe business? Do you want to improve the quality of service that your customers experience? If your answer is yes, then you are in the right page.
This document will provide information for people aspiring to own cyber cafes in the future with information on what they would require to invest in, so as to deliver what we believe is an acceptable quality of service to their customers. This document will also provide valuable information for existing internet cafe owners.
Some...
Cyber cafe or internet cafe is a place where internet applications are accessible by the general public. Customers buy vouchers, which contain a user name, and password that gives them access to the internet via any computer in the internet cafe.
The major services offered by internet cafes are internet applications like email, chatting, downloads and web browsing. Other applications available at internet cafes include office software like MS Office, graphic software like CorelDraw and computer games.
Ideally, an internet cafe should sell food and drinks, however most cafes in Nigeria focus on computer related services. Internet cafes also offer scanning...
There are a lot of cyber cafes, each promising a wide range of services. But what do you expect from a cyber cafe? In Nigeria today a number of internet cafes deliver very poor quality of service (QoS) to their clients. This is helped by the attitude of most Nigerians to cyber cafes.
Internet users in Nigeria prefer visiting cyber cafes close to their houses or offices irrespective of whether QoS is poor. They often have the false impression that they have no choice, so even though they are not getting the service they expect from their cyber cafe, they...
Nigerians, like most people living in developing countries depended on cyber cafes for their internet access a couple of years ago. This was chiefly because computers were the only gadgets for accessing the internet at the time and was also very expensive for most citizens. Another factor was that the cost of buying and maintaining internet access from telecom companies in Nigeria was also very expensive for most people at the time.
These two factors have made internet cafes very popular among Citizens. Every day thousands of people visited these cyber cafes that dot strategic positions in our towns and...
Internet penetration in Nigeria is currently very poor. Most Nigerians presently use cybercafes for accessing internet applications. This is because of the high cost of internet connection, coupled with the high cost of owning a PC.
Starcomms has been at the forefront of providing efficient and cost effective internet access to Nigerians. The recent internet offer by Starcomms puts her ahead of the competition.
Starcomms is currently offering four internet plans for different segments of the market. These are:
SURF ALWAYS 10 000 Naira per month
You may also be interested on MTN Data Plan.
This service is always on 24 hours everyday and...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
