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Jumia Choice – What you See is What you Get, Buy the Best Quality Products

Jumia Choice is a new initiative by Jumia to help consumers buy the best quality products at the online store. You get all the best reviewed products from the best  rated sellers in one place. Check them out.

Jumia has been working over the years to ensure consumers buy authentic products at the store to help build trust in online shopping. The launch of Jumia Mall last year (2019) was a big step in that direction. Jumia Choice is taking things a step further.

With Jumia Choice, Jumia is making it easy for consumers to find the best rated products. Qualified products can be identified with the Jumia’s Choice badge.

You may also be interested in the Jumia Brand Festival.

The image below clearly shows the badge on qualified items.

Jumia Choice Badge
The Office Chair and the Wireless Earbud clearly has the Jumia’s Choice badge

Over the years Jumia have come up with different initiatives to help consumers buy the most authentic products and get the best shopping experience.

The first initiatives where aimed at reducing delivery time, especially for consumers in Lagos. Jumia launched Next day delivery and same day delivery in 2014.

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However, the first major initiative in sanitizing Jumia was made in 2016 with the launch of Jumia First. The program offered sellers the opportunity to warehouse their products at Jumia speeding up delivery. This also ensured that qualified products were available for delivery, improving customer experience.

Jumia Express was launched in 2018 as an upgrade to Jumia First. It added some level of quality check to ascertain the quality of the products.

Last year, Jumia Mall was launched aimed at getting brands to sell directly at the online store, ensuring best quality products and best prices.

Jumia Local aimed at promoting locally manufactured products, Jumia Global to make products not sold locally available through import from sellers abroad, and Jumia Prime offering free shipping for a monthly subscription were other initiatives of Jumia in-between.

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What is Jumia Choice

Jumia Choice is essentially Jumia’s recommendation of the best products to buy at the online store. It is a selection of the best reviewed products from the best rated sellers. Jumia also factors return rates in selecting qualified items for the program.

The online store is giving 100% quality assurance. In fact the key message for the program is:

What you See is What you Get

Jumia makes four guarantees for products that qualify for the program:

  • They will be Authentic
  • They would be delivered in Good Condition
  • They will benefit from extended return policy (Jumia Mall item)
  • They will enjoy Fast Delivery (Jumia Express items)

How to Buy from Jumia Choice

Qualified products will be identified with badge. See photo below:

Jumia Choice Badge

You can also visit this link.

Related Topics

Paschal Okafor is NaijaTechGuide Team Lead. The article Jumia Choice – What you See is What you Get, Buy the Best Quality Products was written by Paschal Okafor. The article was last modified: September 7th, 2023
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Paschal Okafor
Paschal Okafor
Paschal Okafor is the founder of NaijaTechGuide. A Graduate of Electrical and Electronics Engineering, Paschal is passionate about Technology and since 2006 has written over 4000 articles covering Mobile Devices, Consumer Electronics, Digital Marketing, Mobile Apps, and Online Services. Over the past 16 years, he has managed to turn a blog that started life on a Google Blogger subdomain into the Largest Technology Blog in Nigeria and quite possibly the largest in Africa. Paschal has been Building, Analyzing, and Maintaining Websites for over 17 years and also shares his wealth of knowledge and experience about building and managing websites on NaijaTechGuide.

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