Gift card trading in Nigeria has grown rapidly over the past few years. Many people now prefer to exchange unused gift cards for cash. It gives them the freedom to spend the money however they want. While this has created great opportunities, it has also opened doors for fraudsters who prey on unsuspecting traders.
Scammers use several tricks to steal gift card details and vanish without paying a single Naira. In 2025, as gift card trading continues to expand, scam methods are also evolving.
That’s why it is important to stay alert and know the red flags. In this blog, we’ll explore the most common gift card scams you should watch out for this year, along with practical tips to protect...
Nigeria’s fintech scene has come a long way. Ten years ago, most people were still paying cash for airtime at the corner shop. Now, millions send money, pay bills, access loans, and even invest—right from their phones. But while the front-end experience looks shiny, what’s happening behind the curtain hasn’t always kept up.
Too many platforms are still running on a patchwork of disconnected tools. Payment processing is handled here, fraud monitoring over there, compliance tracking somewhere else—if at all. The result? Teams are overworked, users get frustrated, and opportunities are missed. It’s the digital version of trying to run a Formula 1 car with bicycle parts.
Enter data orchestration. This isn’t just another IT buzzword—it’s the silent engine that’s powering...
E-commerce businesses are on the rise from the past decade, and now the Covid-19 situation has further contributed to their success. Stepping into the digital market is quite easy, but to make your mark and stand out among others is the real struggle.
Digital marketers often hire tech consulting firms to help them in establishing a successful e-commerce business. However, there are some things that you must know even if you have got some professional help.
One of the major mistakes we all make as a digital marketer is to think that our content is for everyone. We overlook the fact that targeting...
Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive.
Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing.
Do you feel that you are doing everything but...
There are many different kinds of barcodes available for your small business, all depending on your specific business needs. These range from the traditional one dimensional retail barcodes such as the EAN & UPC to the more complex two dimensional such as Quick Response Codes.
Sometimes it is hard to decide which are the ideal barcodes to use within your unique business situation. There are a few questions that you should ask yourself. Firstly, what do you need them for?
How many do you need? Are you supplying your products in bulk? Your answers to these questions will determine what kind...
Sales are the lifeblood of any business. You need to keep the sales flowing in to keep the business running.
Without sales, protecting the business from running out of service is difficult.
And on the other hand, getting those sales you need isn't easy at all.
Definitely, you don't want to miss a sale or lose a prospect after spending so much to get them on your landing page.
But the question is how do you keep sales rolling in?
That's where a sales funnel comes in.
What is A Sales Funnel?
A sales funnel is a roadmap that shows the buyer's journey toward the purchase...
If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business.
One of these high-end marketing tools is Kartra.
Kartra is an online marketing platform that you can use to succeed in your business. For instance, if you want to promote your product or service, you will need software like
Autoresponder
website builder
helpdesk software, etc.
And you know that this software would cost you a lot of money and technicalities, that's where Kartra offers an all-in-one solution. You don’t need all of those complications at a high cost.
All...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software is software tools that help you automate most of your marketing process. You segment your audience according to their interest or their stage in the buying process and target each segment with messages that will trigger desired results for your business as well as measure the effectiveness of your marketing campaign.
These tools can also enable you to personalize the marketing message with unique attributes of each member of your audience. They also cover advanced marketing processes like following up...
Marketing tech products – including apps and software solutions – is no easy task. Not only do you have to convince potential customers that your product is better than the competition. But you also need to thoroughly convey the key value proposition of things that are often too complex and difficult to cover in a single sales pitch.
When you need to communicate a message that’s so complicated, sometimes your audience might feel intimidated. They’re looking at complex tech specs, listening to different software comparisons, and all of this can make them feel overwhelmed when buying online, especially if they’re not very technologically...
Big data has been a boon to businesses large and small. Over the last decade, companies have begun collecting and using consumer data to improve their marketing strategy, products, and customer experience. While this use of big data has led to a competitive edge, it also has a downside: risks to consumer privacy and sensitive company information.
Cybercrime is on the rise, and data is our most valuable asset. Losses from cybercrime are expected to reach a staggering $6 trillion by 2021, and many of these attacks target small businesses.
Consumers need to be wary of any attempt to steal their...
WordPress is an online open-source website creation platform written in PHP and MySQL. In other words, it is also referred to as a free content management system (CMS) used for building and maintaining a website.
It has various user-friendly features, which is compatible with thousands of Woocommerce plug-ins, including the Woocommerce mix and match plug-in that serves as an ideal option for beginners. WordPress is a common choice for most bloggers and most especially for eCommerce development companies as well.
Some people often say; having a WordPress site designed for an ecommerce store can be ambiguous and bogus. Logically, WordPress may...
The partnership is a joint global response against the spread of COVID-19 in 8 of the markets where Jumia operates.
Lagos (Nigeria) - 16 March 2020: Jumia, the leading e-commerce platform in Africa has today announced a major partnership with Reckitt Benckiser, the global health products manufacturer to help consumers access hygienic products at the lowest price.
The partnership will provide a steady supply of hygiene products such as soap bars, disinfectants, and liquid hand wash at affordable pricing.
These products are facing a growing demand from consumers taking hygiene precautions to prevent the spread of the Coronavirus. Jumia will be taking...
Jumia Choice is a new initiative by Jumia to help consumers buy the best quality products at the online store. You get all the best reviewed products from the best rated sellers in one place. Check them out.
Jumia has been working over the years to ensure consumers buy authentic products at the store to help build trust in online shopping. The launch of Jumia Mall last year (2019) was a big step in that direction. Jumia Choice is taking things a step further.
With Jumia Choice, Jumia is making it easy for consumers to find the best rated products. Qualified...
If you’re launching a new business, you’ve unquestionably got countless important decisions in front of you.
Running your finances, managing inventory, supporting staff – they’re all parts of keeping your business moving in the right direction – but there’s something that a lot of people overlook.
IT
In 2020, IT underpins virtually every new business in the world. Despite this importance, it’s also something that many businesses leave to chance – after all, if you can begin with a couple of laptops and a few apps, you can grow as you move – right?
In reality, IT deserves a much deeper consideration. You’re...
A Problem Worth Solving
In recent times, there have been a growing rate of emigration of medical practitioners from Nigeria to developed countries. Annually, it is estimated that 2000 doctors leave the country to practice in developed societies. US, UK and Canada are the popular countries of destination.
There are about 72,000 medical doctors registered with the Medical and Dental Council of Nigeria (MDCN) but only approximately 35,000 are currently practicing in the country.
Consequently, the ratio of doctor per population is approximately 1:6000 for a population of over 200 million in the country. This don’t tally with WHO recommendation of 1...
OWealth is a Savings and investment platform built into the OPay App that enable you save part or all of your OPay fund to get an annual interest paid daily. The annual interest is fixed at up to 15% which is attractive compared to the 5% which is the highest any Nigerian bank can offer.
OWealth investment avenue allows investors to save any amount of money. You can go the full year or more and you can withdraw your money at any time. Investors will find this article very useful as we break down into detail all you need to...
In this article I am going to be debunk the idea that instead of Aliexpress dropshipping low cost products that you should instead dropship expensive High ticket items. This is a controversial topic, but I'm going to be honest with you. I think that this is a terrible idea for most new dropshippers, although there is an exception to that which I will also be talking about later in this article.
A commonly taken (and perhaps best) approach to dropshipping for beginners is to dropship low cost items from AliExpress. This is done by creating a Shopify dropshipping store using...
OTrike was a tricycle hailing service available in the popular OPay App in Nigeria. The tricycle hailing service was available in cities like Enugu, Kano, and Aba. OTrike was a sub-service in the OPay app and offers you your first month's trips at a discount.
The service was launched in Aba and Kano, showing the determination level of OPay to solve people's transportation needs even after launching ORide some months ago. Users can order this on-demand tricycle hailing service at the comfort of their homes to their destination in a secure, orderly and fast fashion. The tricycle hailing service has...
There are many methods for merchants to enable customers to pay with Bitcoin. We introduce the most common ones, explain which of these are best suited for what purpose and where the difference between BitPay, BitBucks and Co. lies.
Not every tool is designed for all applications. Anyone who has ever tried to cut a piece of meat with a spoon or tighten a nut with a screwdriver should know that.
It is no different with Bitcoin wallets and payment service providers. Which tool is the right one depends on what you want to do: Do you wish to sell goods...
The internet has become more than just a virtual space where you can search for basic things by typing a few words into Google’s search bar. It’s a whole world now with social media profiles, shopping stores, businesses, and much more thriving.
This means that like the real world, there are burglars out online as well. These cybercriminals are always on the lookout for your personal and financial details.
Did you know that hacker attacks occur every 39 seconds in the United States? Not only are those who mean to invade your privacy but even marketers are constantly digging through your...
Annual online payment fraud is projected to amount to $48 billion by 2023. If you are an e-commerce business that accepts credit cards, then you need to have adequate security measures to protect your customers’ personal information.
In light of the rise of cybercrime incidences, you cannot afford to skimp on data security. Fortunately, PCI DSS is here to help you guard your clients’ credit card data.
What Is PCI DSS
PCI DSS is a set of requirements that are meant to secure cardholder information. They safeguard the interests of the customer, your e-commerce store, and the card brand.
Every entity that comes...
Who doesn't like food? Food businesses are never really bankrupt. Why? Because we all can't do without them. The same thing goes for the OFood service. It is an online food delivery service.
You order food online using the OPay app from a restaurant near you and your order will be delivered to your doorsteps.
OFood (short for Opera Food or OPay Food) is a subsidiary service of the Opera pay (that is OPay) company that offers the service of food delivery to its customers. In this article, we will be giving you an overview of OFood, how you can have...
You need the best marketing automation software to scale your business fast and convert more leads to customers.
Marketing automation software is software tools that...
Zmobile is a mobile banking service from Zenith bank. Zmobile (meaning Zenith mobile) enables customers of Zenith bank to carry out various banking and...
AliExpress is an online shopping mall owned by China's top online marketplace, Alibaba.com. On AliExpress, you will find thousands of top Chinese exporters and...
