Today, Instagram is a vital engine for branding and business, making community growth a top priority. But growth is rarely a straight line. For most creators, seeing a drop in follower count feels like a personal blow because those numbers represent real connections.
This is why monitoring Instagram unfollowers is a practical necessity, not just a vanity project. To protect your digital market value, you must understand why people leave and how to pivot your strategy effectively.
Why Do People Unfollow on Instagram?
To keep your account on an upward path, you need to understand digital audience behavior. People are protective of their feeds, and an unfollow is usually a reaction to a change in the value you provide.
The Content Disconnect:...
Reconnecting with old friends can feel emotional and uncertain, especially when time, distance, and life changes get in the way. The most effective online platforms reduce that friction by focusing on comfort, clarity, and shared context. Below are the key features that genuinely make reconnection easier, more natural, and more rewarding.
1. Search Built Around Shared History, Not Just Names
Names change, memories fade, and details blur over time. Strong platforms allow users to search using schools, years, locations, and shared experiences.
This context-first approach makes finding the right person far easier than relying on names alone and reduces the risk of awkward misidentification.
2. Digital Yearbooks That Trigger Recognition
Photos are often more powerful than names. Digital yearbooks help users recognize faces instantly,...
A screen is no longer required to conduct as many as 20% of all website sessions. Sounds astounding, doesn’t it?
The fact is, voice-only search allows users to browse the internet and access consumer information without having to scroll through websites on desktops and mobile devices. And this new technology may well be adopted by all successful brands in the near future.
What is Voice Search
As opposed to typing keywords into a search query to produce results, voice search basically lets users speak into a device. Audio technology uses speech recognition to comprehend what users are saying with absolute precision. It...
Instagram has grown into the third-most-used social networking platform after Facebook. With around 2.5 billion active monthly users, there are plenty of reasons to take this app seriously. For one thing, it has proven to be the most visually stimulating App.
Your client base can get an excellent idea of your product or service from looking at your content. It has also resonated well with the current tech-savvy generation. If you get more likes, it may well translate to greater brand loyalty. As a result, you can engage with your clients as they age and bring in new users.
Tech companies...
If you have been running your Instagram account for a while, once or twice, you’ve probably caught yourself thinking that you need to somehow speed up your promotion and gain more followers.
Believe me, you are not alone. All Instagram users start to think about it sooner or later. That’s why they use different methods, various tactics, and all sorts of tools to help. Among these tools, Instagram bots stand out the most.
What’s the reason? Let’s view all sides of a question.
Instagram Bots: What are they?
In a nutshell, bots are services for automating one’s IG presence and promotion. They automate...
The global tech market is projected to grow 3% in 2020 and 2021, reaching a total $3 trillion economy by the end of the calendar year.
New innovations and market growth means that high-earning employment opportunities are arising within the tech sector, including jobs specializing in cybersecurity, digital marketing and other cutting-edge professions.
Fortunately, Nigeria benefits from a recent market surge in tech start-ups across the country, leading to a wide range of lucrative career options for young Nigerians with a knack for technology.
A Lucrative Workplace
Recent labor data indicates that tech is one of the top-earning industries in Nigeria, especially those...
Looking for free guest posting sites 2025? If your answer is yes, then I am here to help you out. Whenever it comes to link building. Guest posting is one of the most common terms out there. with the help of guest posting, you can get genuine links to your website.
However, the thing about a guest post is that it is not free. As most of the blogs charge quite a lot of dollars for guest posting. Hence most of the newbie's bloggers do not get interested. Instead, they look for free options.
In case if you are someone who...
CRM stands for customer relationship management. It is a technology based on which an organization can manage its relationships and interactions with customers and also potential customers.
The CRM strategies are targeted towards one goal of achieving business relationships. When you improve your relationships, you can near the goal of delivering maximum customer satisfaction to the people.
When we talk about CRM, it means a CRM system including tools that help with contact management, sales management, productivity, among other things. Let us see five ways using which you can use CRM to build a loyal customer base.
Target your customer base and...
Identity theft runs rampant in the U.S. and around the globe. Much of this theft happens via the use of computers. Tech makes life easier in many ways but also presents additional risks.
What can users do to reduce the risk of a security breach on their computer resulting in identity theft?
Taking the following precautions can significantly reduce the chances of falling victim of computer-based identity theft.
1. Set Up User Permissions
When purchasing a new computer, few people take the time to set account permissions. However, doing so can reduce the risk of unknowingly downloading and installing malware, especially when several...
Learning how to record videos for YouTube and Instagram is a great skill to acquire if you’re planning on taking your social media marketing to the next level.
Both platforms offer instant access to millions of users every day, and if you get your video content right, you’ll soon be on your way to having your output seen by massive audiences.
Read on as we guide you through how to go about recording videos for YouTube and Instagram.
Formulate a Plan
It might seem tempting to try and put something together ‘on the fly’, but the best videos are the ones that have...
Instagram now has more than 3 billion subscribers. 3 billion of these subscribers log in at least once a month, and more than 2.5 billion check their accounts daily. There are more than 95 million posts every day that generate more than 4.2 billion likes a day.
With such statistics, it makes a lot of business sense to enhance your engagement on Instagram to have your account higher on users’ feeds.
Here are a few powerful ways you can use to boost your Instagram engagement.
Create a Relatable Brand Look
Always remember that no matter what you do, Instagram is a visual platform....
The advent of mobile communication has redefined the way people interact with each other and how they reach to others. The world isn’t that wide anymore now that mobile phones have proliferated across the globe. People from different parts of the world can now communicate with each other like they were just a few meters from each other.
The young generations of modern societies live a fast-paced, convenient and hectic lifestyle. They are constantly on the go and feel the need to instantly communicate with each other.
They often don’t feel the need for long, meaningful discussions over phone calls...
When it comes to children and internet, it can be a real problem to deal with for parents. As much as the internet has been a boon to humanity, it does have its dark sides as well.
This is particularly problematic in the case of children, as opposed to adults.
The reason for this is because while adults tend to be aware of the dangers that lurk online, children tend to be innocent about it.
The end result of this is that they tend to be vulnerable to a host of different issues when they get online.
Parents who are aware of the...
CompTIA’s Security+ is a security certification which is well known and respected. An individual with this certification is known to have immense knowledge and expertise in security-related disciplines.
On the other hand, Security+ is an entry certification level examination where candidates having at least 2 years of experience in the network security field can obtain the Network+ certification.
Top IT leaders who obtain this certification have expertise in areas such as threat management, identity management, security risk, network access control, identification and mitigation, cryptography, security systems, and security infrastructure.
This credential certification (CompTIA Security+) follows the standard for ISO 17024 and is...
If your business is not already on Instagram, then you must be missing out. There are over 2.5 billion active Instagram users, and the number keeps increasing. This means there are many potential customers on this platform for your business. Lots of people regard it as one of the best platforms with the best engagement experience and the ability to connect with your followers.
Instagram is visually appealing. It is most popular among the younger generation, who make up the world’s largest population. All these provide the best platform to share your brand’s goals, products, reach unlimited customers, and capture...
Social media marketing has become one of the most important and must-have strategies for any business. From targeting the audience to gaining leads, social media platforms play a big role. And when it comes to LinkedIn, most people get confused about what to share on LinkedIn and how to manage their company page.
Here are some of the proven tips that help you keep your company page strong and promote your business on LinkedIn to a wide audience.
1. Post External and Internal Content
When you publish content on LinkedIn, make sure your page includes a balance of internal and external content.
Though...
Instagram is considered one of the most powerful and important marketing tools of the millennium. It is excellent for paid advertising, content marketing, and a great communication channel. It is well-positioned to drive greater engagement and excellent return on investment for the agency, brand, and marketer.
Since its launch eight years ago, Instagram has grown tremendously. According to recent research, this Facebook-owned platform has reached 2.5 billion monthly users, which is a significant number for marketing.
With this, one can easily reach a huge global audience in a short time. The research also revealed that there are 4 billion likes on...
Facebook acquired Instagram about seven years ago. Since then, this leading social platform has grown significantly, reaching unexpected heights. As of now, Instagram has more than a billion subscribers and has been growing steadily. About 400 million subscribers have registered with Instagram each year since 2020.
Users haven’t been left behind, either, as most work hard to grow their following and, by extension, their influence on this platform. Some have resulted in third-party assistance to help grow their accounts. For instance, Magic Social can grow your Instagram substantially without you having to put in as much effort as you would...
Kodi is a popular entertainment hub that allows users to stream the best media content from anywhere worldwide using either their dedicated cross-platform apps or set-top devices. To effectively use Kodi on your mobile or desktop devices, you’ll need to install specific add-ons relevant to the kind of content you intend to stream.
Like any other media platform, you may occasionally encounter problems with enjoying the service. Some of these problems are usually a result of errors related to add-ons. It can be understandably frustrating when you’re all set to watch a movie, popcorn in hand, and all of a...
It seems like every week, there’s a news report about how artificial intelligence is disrupting one industry or another. Nothing feels more futuristic than the promise of autonomous cars, but it’s important to recognize that AI’s uses already permeate other aspects of our lives in ways that feel far less at home in a science-fiction film.
Everything from Google’s search engine algorithms to Apple’s SIRI uses AI to operate more effectively. With the Wall Street Journal reporting that investment in AI is up more than 40 percent than last year, you may be wondering how AI will impact call centers....
SEM, or Search Engine Marketing, is the most profitable marketing approach, helping your brand attract targeted sales leads and increase ROI. It is the paid method to boost your brand visibility or website ranking in SERPs through search engine advertising, such as Google Ads, Bing Ads, Yahoo Ads, etc.
SEM also has an unpaid marketing strategy, which is referred to as Organic SEO. It involves developing quality content with focused keywords, phrases, and Meta descriptions that need to be readable and relevant to the business to drive the targeted prospects.
SEM in Singapore is a compelling and expensive way of...
Cybercrime and hacking of websites are on the rise each day. Many businesses are facing a challenge on how to keep their websites secure.
Millions of new and startup businesses are creating websites for their business every day.
Websites are vulnerable to attacks and the right measure to protect your business website and your clients' data is essential.
This article will act as a guide on how you can secure your WordPress website and run your online business well.
Have Security Updates
Plugins and themes get outdated with time. It is essential to update them regularly to secure your website.
Your WordPress website will notify...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
Nigerian Nollywood movies quality has grown from the typical traditional English, Yoruba, and Igbo movies you knew in the 90’s to top-class and quality...
Congratulations! Your Monthly 1.5GB data plan has been successfully renewed.
Is this the kind of message you are getting? Auto-renewal is convenient, but can be...
