NaijaTechGuide

The world has changed. With information so readily available, the masses are not as uninformed as they once were. Nor are they so removed from corporate levels. Their voice is greater than ever, and they have a greater influence than they ever did in the past. The Growing Power of Social Media Primarily, that voice is through social networking. Blogs, community sites like Facebook, and sharing sites like Pintrest all contribute toward the growing voice of the consumer. Businesses are forced to keep up with the flow or be left behind. This is a situation that many CEO’s of large companies don’t...

If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business. One of such high-end marketing tool is Kartra. Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing an...

Keynote: Instagram Follower Count Trackers are indispensable tools for influencers and businesses, offering deep insights into audience behavior and engagement levels. Thus, they enable strategic decisions to enhance online visibility and growth. Instagram Follower Count Trackers are essential tools for understanding social media trends.  An Instagram follower count doesn't just show your brand’s reach; it also helps guide your plans to boost engagement and growth. These trackers fit perfectly with your overall strategy, giving you important information to make sure your content connects with your audience. This way, every post helps you move closer to your online goals. In this article,...

Looking for free guest posting sites 2024? If your answer is yes, then I am here to help you out. Whenever it comes to link building. Guest posting is one of the most common terms out there. with the help of guest posting, you can get genuine links to your website. However, the thing about a guest post is that it is not free. As most of the blogs charge quite a lot of dollars for guest posting. Hence most of the newbie's bloggers do not get interested. Instead, they look for free options. In case if you are someone who...

Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of tools you can use to make things happen faster. Some of such helpful tools for content marketing are as detailed below. To help you better decide on which to focus on at certain times, I have provided you with options in various aspects of content marketing you might be facing. Try them out and thank me later. 1. Web Analytics You will want to keep track...

Content marketing is a powerful tool that companies have been utilizing for years to create meaningful connections with their customers and establish their brand. It is a cost-effective way to reach the right audience and build relationships. As the digital landscape continues to evolve, so do the strategies and tactics for success. content marketing trends continue to evolve and content marketers be up to date with the latest development. 2024 promises to bring a variety of new trends in content marketing. From AI-powered content to interactive and immersive experiences, content marketers need to stay ahead of the curve to ensure...

TikTok is no longer just a platform for mindless scrolling through a never-ending feed. It is a versatile social media application that enables talented individuals to accomplish diverse goals. Especially the creators can monetize their content and diversify their income on the go.  Selling digital products is one of the sought-after ways to earn money by unleashing creativity. Though there are a plethora of digital channels out there on the internet, TikTok is the trendiest platform to promote your digital products and drive incredible sales profitably. Moreover, you can avail the support of Trollishly to reach more potential audiences instantly...

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier. At this point, I believe you must...

In our Email Marketing for beginners we listed a couple of basic steps, do's, why's and whats about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing services providers you can consider this 2024. The importance of choosing the right email marketing platform or provider cannot be overstated... but could be difficult. I mean, there are a tonne...

Constant Contact is offering greats deals on its state of the art internet marketing tools this Black Friday. It is not even November yet, but Contact Contact already have mouthwatering deals live for Black Friday. Get 30% off 4 months subscription of any of the plans of the email marketing tool in Constant Contact Black Friday 2023 Deals. See Deals Here Last year there were three rounds of sale running from Pre-thanksgiving, Black Friday / Small Business Saturday, and Cyber Monday, but this year, the company is starting very early. Here you will find the dates for the Constant Constant Black...

GetResponse Black Friday / Cyber Monday deals will run from Monday, November 20 to Thursday, November 30, 2023. The leading email marketing and marketing automation provider is offering up to 40% off all plans. See Offers. You get up to 40% off the two-year plan. This Black Friday deal is available to both new customers and for upgrades. GetResponse Black Friday deals will also feature 15% discount for new accounts and upgrades as well as 30% off the one year plan. However, you need to hurry as there are limited accounts. For example, as at the time of updating this page...

Instagram is the in thing now in this instant world and with more than a billion active users monthly, the platform is flourishing at a very fast rate. Even with the algorithm becoming stricter, Instagram is still the preferred platform whether you are an individual user or a business user. It has so far been the best platform for influencers and users alike. By learning from other Instagram specialists who have performed extremely well, you can apply the same rules and use similar strategies to get new likes and followers. If you're starting out, using a VVSlikes trial may sound like...

Instagram is the veritable social media powerhouse with over a billion active subscribers in its pockets. To give you some kind of perspective, 1 in 7 people in the world have an Instagram account.  Instagram has evolved over a period of time, and something that is currently trending is Instagram Stories. Stories are short video clips that only last for 24 hours. This appeals to the sense of FOMO  (Fear Of Missing Out) from the followers, which means that they are more likely to check it out. There are over 500 million people who post Stories regularly, according to Instagram.  What is...

Sales representatives, on an average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Going by these statistics, one cannot underestimate the significance of learning about effective lead generation tools. But before that, let us understand why lead generation is important for a business. Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brand’s website. He is a probable lead. The best way to engage his attention is by...

Trust is the cornerstone of every successful business arrangement. From simple retail sales all the way up to big company mergers, none of it happens if the people involved don’t have trust between one another. Only when both parties believe – and feel confident – that their counterpart is being forthcoming and holding up their end, negotiations end and deals are struck. Why would it be any different online? If anything, trust is an even bigger issue when it comes to doing business over the internet. When you are standing across from someone, you can convey your ideas quickly, and get a good...

Are you looking at buying Telegram members? For a long time, Telegram has been primarily used by people to message each other and stay social online. But these days, an increasing number of users create Telegram channels to get more popular and increase their brand’s sales. Whether you’re using Telegram for personal reasons or promoting your brand, it’s worthwhile to have more members. Doing so increases your social proof and lets you connect with the right people. However, if you don’t have all the time and expertise in the world to do this, it’ll be challenging. For this reason, you must...

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself, and the digital marketing trends to look out for this 2023, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

The main aim of a company’s marketing division is to ensure that customers are aware of what they have to offer. In such cases, they tend to advertise on any possible platform possible. The conventional methods of marketing which include advertising on television, displaying ads on billboards, pamphlets, and broadcasting screens are efficient and get companies a good response. However, there is another platform which many companies have ignored and this has caused them to face losses. The online email campaigns are the platform we are talking about. In the modern era communication along with advertising of products and services, is openly...

In the digital era, everything changes, even things that are and have been a staple for a long time, like email marketing. And how could it not? Email marketing with tools like GetResponse  and Constant Contact has managed to remain alive and relative because it’s a chameleon, amongst other things. If you really think about it, there is nothing it cannot do and this fact is what has kept it alive all this time, despite all the predictions about its death and demise-which most people have received through email. Since it’s a shapeshifter, there would’ve been no way for email marketing...

If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information. No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...

A couple of days ago, I started on the subject of digital marketing. There, you had the chance to get answers to some of the questions that bother people whenever digital marketing is mentioned. While that might be enough to get you started, it is surely not enough to keep you going. That is why we are here today – to keep you going. One of the things I mentioned in the previous post was how a business needs to change with time. You will be surprised that even when you have started digital marketing like I advised, you will still...

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

As new digital marketing techniques arise and mature, promotional emails remain one of the marketer’s most reliable instruments. In this article, we’ll share solutions to common problems with email campaigns. Aside from these, you are welcome to make use of helpful practical recommendations that will enable you to craft more efficient campaigns at a lower cost. Data Is the Key Whichever choices you make when it comes to marketing your goods and services, make sure they are data-driven. In the context of email marketing, Unisender email analytics is an immensely powerful set of tools that you can use to inform your decisions...

There are different types of social media profiles but you will need to manage the one that you want to use so that you can reap the benefits of the platform as well as your profile. It is only then you will be able to gain more social engagement. The social media platforms allow you to publish lots of posts to which you can react with social profiles. However, you will need to know and use the subset of these sources available to you when you want to setup searches. As of now you are allowed to use these following types...

Getting your B2B marketing campaign to work for you can be a struggle, but it’s possible to use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results.  Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face...

The world is literally at that point where any business serious about growth, making profits, and keeping up with competitions from rivals is online. Digital is the new growth currency for businesses. However, going digital may somewhat be confusing and tiring as there are so many digital channels to get it done. Of those channels, social media and email are the top contenders, and marketers are almost always constantly torn between which is best, which is more effective, which is more appropriate for businesses, which yields more returns, and so many other arguments. While many believe Email is king, many also...

In terms of nudging an audience down your sales funnel, the consideration stage can often present a challenge. It is true that some customers jump from the awareness stage right into decision-making, but it is a rare occurrence! Now, if you want to convert potential customers who are still on the fence, then effective content marketing is often the answer. But that doesn’t mean that any type of content will do! We all have dived on the internet looking for information to address a problem or need, and in today’s world, people tend to be spoiled for choice: e-books, webinars, whiteboard...

The number of global email users is expected to reach 4.6 billion by 2025. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobiles. If you believe that...

So, we have been doing quite the extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy. You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your...

No matter, how cliché it sounds “Email marketing is the King” for online entrepreneurs. There is a huge focus on it and is considered as a heavy hitter in the online shopping world. To clear the air “ Email marketing is not dead”. Instead, it is one of the strongest drivers of ROI. An email should be a one piece of strategy that will increase your chances to stand out among the competition. It helps in creating a productive experience-irrespective of the purchase. Let’s have a more clear idea by understanding the below scenario: A few days back, I bumped into an old...

As an individual establishing their business online, you do all it takes to increase your sales. You create a website, a distinctive logo, and even set up a company blog to generate more leads. However, sales are still low, and the simple thought of not achieving your marketing goals can make you lose sleep at night. You know something is missing from your efforts, but you are unsure of what it is. If you are also looking for help in turning prospects into actual customers, then this guide is for you. Here, we share how you can use the power of...

Did you know that 49% of consumers depend on influencer recommendations? It's no wonder why influencer marketing is one of the growing trends in 2022. Whether you want to increase your sales, develop brand awareness or reach new clients, influencer marketing can help you out. All you need is a proper plan to execute the whole strategy. Keep on reading this post to learn how to plan an effective influencer strategy. Determine your Target Audience The first step in creating a successful influencer campaign is to identify the people you want to reach and influence. Use statistics from your web page or social...

Are you a content marketer? Want to be efficient and productive at your job? Here are the Best Free SEO tools to have for success. As a content marketer you need tools that will help in writing your article. If you have a team of writers you will also need a tool to enable you check the originality of the content to avoid being accused or plagiarism. You will also need tools to enable inspect your content for on-page SEO as well as track ranking, banklinks, etc. Here are some of the best free SEO tools. 1. Article Rewriter Do you have problems...

Online marketing is widely accepted as the most affordable way to reach one's target market, no matter the size of your business. How exactly does it relate to today’s context? Also called online marketing, web marketing is the process of marketing products or services over the internet utilising tools that assist drive traffic, leads, and sales. Web marketing is a pretty broad term that encompasses a variety of marketing methods - e-mail, search, paid media and more. Today web marketing is often referred interchangeably with Content Marketing. Why is this so? Content marketing will remain relevant today and for the foreseeable future. It involves...

Boosting up your Instagram growth is very important in building a successful social media profile. Whether you are doing business, driving sales or creating high quality content, a huge number of followers on Instagram with high engagement rate brings out a lot of opportunities and benefits to you. However, increasing your Instagram growth requires a lot of time and effort, which sooner or later becomes stressful because sometimes even huge efforts do not guarantee good results. Fortunately, there are a lot of Instagram growth services available nowadays to help you achieve your target number and growth -- instantly and effortlessly! Below is...

Initially, Instagram was a very popular social media platform with fun-loving kids. However, that has changed in recent times. Today, it has become a massive marketing tool. You will find celebrities holding sway here. All sorts of brands have also embraced the tremendous opportunities that Instagram offers. For his reason, the desire by users to increase their list of followers is quite understandable. Here, we look at the basic tips for getting real Instagram followers fast. Learn more about it here. Cross-Promoting Dedicated Hashtags Instagram is a world of hashtags. In fact, it’s almost impossible to make any headway by ignoring hashtags. Because...

$50 is the cash price up for grabs in the social media creative design contest, organized by SocialMediaCreatives, a new free 'do it yourself' social media creative design website. www.socialmediacreatives.com is assisting small businesses to get the most benefit possible from the upcoming Black Friday with a contest to promote early creative campaign and good creative designs for Black Friday sale. Black Friday is a day when most big online businesses make the highest sale on a single day while few small businesses take the advantage. The main reason why most small businesses don’t make much sales taking advantage of the Black...

It’s 2018 already and social media industry has become bigger than ever. With the leading social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+, the number of active social media users in 2017 reached 2.46 billion. As per Statista, this number will grow at warp speed and surpass 3 billion by 2021, which is equal to one-third of the total population on Earth. Internet has become accessible to everyone today, and social media is the lovechild of internet. Social media trend won’t end anytime soon, and your business must take advantage of it for several purposes, including social selling,...

The most popular app is Instagram. Millions of individuals use this app to share their life memories, and some utilize it to promote their companies. Instagram features a unique feature called Instagram Stories. This tool allows users to share little yet meaningful experiences from their lives. There is no limit to the number of times you may share photos or videos. The photographs or videos you upload are displayed in a certain order. You may also use tools to enhance your story or add words to it to describe what's in the movie or how you feel about the image....

Pinterest is one of the most popular social media platforms around, and it's no secret that videos are a big part of what makes Pinterest so engaging. But did you know that you can post videos on Pinterest?  In this blog post, we'll show you how to post video on Pinterest! So whether you want to share a video from your website or another source, read on for instructions on how to post videos on Pinterest. The Ultimate Guide: How To Post Video On Pinterest  Do you want to learn how to post videos on Pinterest? It's pretty simple. In this blog...

Converting social media images into a GIF or graphics interface format can be the best way out for expressing emotion, adding a clever reference or showcasing a memorable moment from your favourite TV shows or movies. These short yet sweet and dynamic contents are rarely considered spammy as they come jam packed with meaningful information. Coupled with such stellar characteristics, GIFs have evolved into a charismatic yet not-so-new gadget of social media. Since their very inception these animated images have been taking over the internet for gaining acceptance as a mode of communication in their own right. Thus, digital marketers are harbouring...

Most of us know how to put a few sentences together, but even those highly skilled in writing rarely get the chance to monetize their work. However, writing today is not what it was a hundred years ago. Today, many people make a living or at least some side income by writing blogs, reviews, articles, etc. Modern writing can provide you with more freedom and allow you to express your creativity while making money. So, if that sounds interesting to you, keep reading, and we’ll tell you how you can start your writing career. 1. Write Blogs and Articles for Online Magazines...

No one wants a dormant Instagram page. The feeling you get when a like or comment hits is enticing. The challenge is sometimes your posts may not do as well as you would like. Instagram has over 1 billion active users monthly, hence your page should be getting the love it deserves. You just need to work at it from a different angle. Here are seven tips to give your account a nice boost. Be Intentional about the Content you Promote: Look through your previous posts to check for images and content that sparked the most engagements from your audience, repurpose them as...

It's no secret that social media marketing giant Twitter has made a name for itself in the last decade or so. But it is the most desirable platform for users to interact with companies and share their thoughts online. In order to expand their social media presence, businesses and advertisers are spending a lot of time and money on the platform.  Twitter is becoming one of the most demanding social media marketing channels as a consequence of all this. In terms of pop culture, local or global news, your job or the brands you use and wear, Twitter is a strong...

So much has been said about email marketing that one might argue if there is anything left to discuss. Everyone knows that email remains the single most popular service in terms of instant communication, and everyone can conclude the potentials the audience holds in terms of increasing the number of customers. Curiously enough, an astonishingly high percentage of businesses don’t seem to fully comprehend the value of email in marketing. Albeit mostly all of them send newsletters, the potential hidden behind sending other types of messages remains untapped. Start your email marketing with GetResponse, you get a 30-day free trial. Is There...

Since the existence of Instagram, the major reputation it has is one for pretty pictures and visual aesthetics, like sunsets and interesting quotes. This is good, but has made many enterprises shy away from using the platform for business related issues – you would probably not think that the most interesting meme or GIF you found would increase your sales, to be honest. But the good news is that Instagram continues to evolve, because there is the constant addition of new features that make it easier for more users to interact at greater levels within it. This is among the...

If you are already on Instagram, then you probably know the Explore tab. It was known as “Popular Page” and now is changed to Explore. This feature is introduced to help people and businesses to get more exposure. The main difference between the “Popular Page” and Explore Page” is that, in Popular you could only see the most liked posts. It didn’t matter whether that post suits you or not you could only see the most liked ones on Popular Page. But, with Explore Page, you will only see the posts that are related to the posts you have liked or...

Instagram is a platform where billions of people are active each day. So, it is a good platform especially for businesses that are looking for brand recognition and also want to increase their sales. There are many businesses who have promoted their business on Instagram and still working hard to stay active and popular on this social network. The reason is simple; you can target as many people as you want with Instagram. But, when you are really promoting any profile whether it’s of an individual or a business, getting likes on the posts is the first thing that you need to...

When you’re running a business using marketing automation solutions, it’s easy to think that you can just leave everything to run and that your business, to a certain extent, will run itself. However, this is far from reality, and many businesses will be allowing certain automated marketing mistakes to operate without ever realising. These mistakes could be costing your business. So you don’t fall into the same trap, here are seven of the most common mistakes and how to avoid them. 1. A Lack of an End Result Problem: You’re running an automated content marketing campaign, a social media campaign or emailing campaign...

Finding new ways to engage your audience and direct traffic to your website isn’t an easy task for many businesses in these unstable times. That’s why it’s a good idea to rethink your social media marketing strategy and start to use LikedIn to reach more of your potential clients. LinkedIn, arguably the most professional social media platform out there, is often overlooked. But it shouldn’t be as it is a highly effective platform for networking and reaching out to your potential clients or business partners. This article lists the best ideas on how to engage your target audience on LinkedIn. 1. Appeal...